{"id":132,"date":"2023-07-13T08:54:45","date_gmt":"2023-07-13T08:54:45","guid":{"rendered":"https:\/\/microtactics.net\/?page_id=132"},"modified":"2025-05-05T14:49:36","modified_gmt":"2025-05-05T14:49:36","slug":"casos-de-exito","status":"publish","type":"page","link":"https:\/\/microtactics.net\/en\/casos-de-exito\/","title":{"rendered":"Success stories"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_fullwidth_header title=\u00bbCasos de \u00e9xito\u00bb text_orientation=\u00bbcenter\u00bb content_max_width_tablet=\u00bb90vw\u00bb content_max_width_phone=\u00bb90vw\u00bb content_max_width_last_edited=\u00bboff|phone\u00bb module_class=\u00bbcustom-fd-header\u00bb _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb title_font=\u00bbCore Circus||||||||\u00bb title_text_align=\u00bbcenter\u00bb title_font_size=\u00bb6.1vw\u00bb background_color=\u00bbrgba(83,144,160,0.07)\u00bb background_image=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/Casos-de-exito.jpg\u00bb background_position=\u00bbcenter_left\u00bb background_blend=\u00bbmultiply\u00bb width_tablet=\u00bb100vw\u00bb width_last_edited=\u00bboff|phone\u00bb max_width_tablet=\u00bb100vw\u00bb max_width_last_edited=\u00bboff|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb14vw||14vw||false|false\u00bb custom_padding_tablet=\u00bb32vw||17vw||false|false\u00bb custom_padding_phone=\u00bb30vw||17vw||false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb title_text_align_tablet=\u00bbcenter\u00bb title_text_align_phone=\u00bbcenter\u00bb title_text_align_last_edited=\u00bbon|phone\u00bb title_font_size_tablet=\u00bb5vw\u00bb title_font_size_phone=\u00bb8vw\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb title_line_height_tablet=\u00bb1.2em\u00bb title_line_height_phone=\u00bb1.2em\u00bb title_line_height_last_edited=\u00bbon|phone\u00bb title_text_shadow_style=\u00bbpreset3&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bbon|on|off\u00bb module_class=\u00bbportfolio-11-imgf-cover\u00bb _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb custom_padding_tablet=\u00bb||0px||false|false\u00bb custom_padding_phone=\u00bb0vw||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1&#8243; make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb z_index=\u00bb9&#8243; width=\u00bb100%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb100vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb100%\u00bb max_width_tablet=\u00bb100%\u00bb max_width_phone=\u00bb100vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb|auto|1vw|auto|false|false\u00bb custom_padding=\u00bb|3vw|1vw|3vw|false|true\u00bb custom_padding_tablet=\u00bb0px|40px|0px|40px|false|false\u00bb custom_padding_phone=\u00bb0vw||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_tablet=\u00bb|0px||0px|false|false\u00bb custom_padding_phone=\u00bb|0px||0px|false|false\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/resultados-seo-b2b-savia.jpg\u00bb alt=\u00bbResultados SEO B2B Savia\u00bb title_text=\u00bbResultados SEO B2B Savia\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb height_phone=\u00bb90vw\u00bb height_last_edited=\u00bboff|tablet\u00bb custom_margin=\u00bb130px||-10px||false|false\u00bb custom_margin_tablet=\u00bb120px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_code admin_label=\u00bbimg size cover code\u00bb _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .portfolio-11-imgf-cover .et_pb_image  img{<!-- [et_pb_line_break_holder] -->    object-fit: cover;<!-- [et_pb_line_break_holder] -->  } <!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||4vw|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px|false|false\u00bb custom_padding_phone=\u00bb|0px||0px|false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbmargin:auto;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|700||on|||||\u00bb text_text_color=\u00bb#5390a0&#8243; text_font_size=\u00bb0.97vw\u00bb text_letter_spacing=\u00bb0.1vw\u00bb header_4_font=\u00bbManrope|800||on|||||\u00bb header_4_text_align=\u00bbleft\u00bb header_4_text_color=\u00bb#5390a0&#8243; header_4_font_size=\u00bb16px\u00bb header_4_letter_spacing=\u00bb1.8px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb9vw||1vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb||0.8vw||false|false\u00bb hover_enabled=\u00bb0&#8243; text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.2vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.3em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>Increase in traffic by <span>58.892,85<\/span>%<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/microtactics.net\/contacto\/\u00bb button_text=\u00bbCONTACTO\u00bb button_alignment=\u00bbcenter\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.22.0&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb0.8vw\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#0c354a\u00bb button_border_width=\u00bb2px\u00bb button_border_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_radius=\u00bb0.7vw\u00bb button_letter_spacing=\u00bb1px\u00bb button_font=\u00bbManrope|600|||||||\u00bb button_use_icon=\u00bboff\u00bb positioning=\u00bbfixed\u00bb position_origin_f=\u00bbbottom_right\u00bb vertical_offset=\u00bb1vw\u00bb horizontal_offset=\u00bb2vw\u00bb z_index=\u00bb0&#8243; custom_padding=\u00bb1.1vw|1vw|1.1vw|1vw|true|true\u00bb global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bb#5391a0&#8243; button_bg_enable_color__hover=\u00bbon\u00bb][\/et_pb_button][et_pb_text _builder_version=\u00bb4.24.3&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#1d1d1d\u00bb header_2_font_size=\u00bb3vw\u00bb header_2_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb0px||0.6vw||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb header_2_font_size_tablet=\u00bb6vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Savia by FINSA<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb link_font=\u00bbManrope||||||||\u00bb link_text_color=\u00bb#5390a0&#8243; width=\u00bb30vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb30vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_margin_tablet=\u00bb0px||6vw||false|false\u00bb custom_margin_phone=\u00bb0px||45px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.6vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">This is a paradigmatic example of the immense value that <a href=\"https:\/\/microtactics.net\/en\/estrategia-b2b\/\">B2B SEO<\/a> can bring to an industrial business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Savia is a FINSA brand that offers premium solid wood products, specifically geared toward architecture. They promote the use of natural wood as a high-quality and environmentally responsible material due to its negative carbon footprint and its properties that optimize the energy efficiency of buildings.<\/span><\/p>\n<p><span style=\"font-family: inherit; font-weight: normal;\">In two years, we have managed to increase traffic<a href=\"\/en\/www.savia.gal\/\"> savia.gal<\/a> 58,892.85%, with recurring lead capture from Spain, Mexico, Argentina, Colombia and Peru.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We managed to increase brand awareness and improve the customer experience through the website. This not only results in lead generation, but also in customer loyalty through improved information services offered by their provider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We did this by promoting a culture of appreciation for solid wood as a sustainable building material with powerful architectural properties.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of this has been possible through a web architecture redesign, a comprehensive semanticization of the site, optimization of Core Web Vitals, improved UX, backlinking and interlinking, the creation of high-value technical informational content, metadata optimization, and a skyscrapping technique. All of this was guided by extensive customer research and a thorough strategic business analysis.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1&#8243; make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb0px||2vw||false|false\u00bb custom_padding=\u00bb0px|3vw|0px|3vw|false|true\u00bb custom_padding_tablet=\u00bb0px|40px|0px|40px|false|false\u00bb custom_padding_phone=\u00bb|20px||20px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||3vw|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px|false|false\u00bb custom_padding_phone=\u00bb|0px||0px|false|false\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb custom_css_main_element=\u00bbmargin:auto;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|700||on|||||\u00bb text_text_color=\u00bb#5390a0&#8243; text_font_size=\u00bb0.97vw\u00bb text_letter_spacing=\u00bb0.1vw\u00bb header_4_font=\u00bbManrope|800||on|||||\u00bb header_4_text_align=\u00bbleft\u00bb header_4_text_color=\u00bb#5390a0&#8243; header_4_font_size=\u00bb16px\u00bb header_4_letter_spacing=\u00bb1.8px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb9vw||1vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb||0.8vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.2vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.3em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>high-value leads<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#1d1d1d\u00bb header_2_font_size=\u00bb3vw\u00bb header_2_line_height=\u00bb1.1em\u00bb max_width=\u00bb512px\u00bb custom_margin=\u00bb0px||0.6vw||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb header_2_font_size_tablet=\u00bb6vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>BtrueB<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb link_font=\u00bbManrope||||||||\u00bb link_text_color=\u00bb#5390a0&#8243; width=\u00bb30vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb30vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_margin_tablet=\u00bb0px||53px||false|false\u00bb custom_margin_phone=\u00bb0px||10vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.6vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">BtrueB is a B2B and industrial marketing and sales consultancy. Our SEO strategy was geared toward surgical lead generation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a niche with a very low volume of demand, of high-ticket clients <em>high ticket<\/em> with a long life cycle. To achieve this, it is essential to create highly specialized content that is precisely tailored to the target customer profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we started working on <\/span><a href=\"https:\/\/btrueb.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">www.btrueb.com<\/span><\/a><span style=\"font-weight: 400;\">, the client already had quality content uploaded on his blog that was likely to reach good positions, but its poor performance in the <em>Core Web Vitals<\/em> prevented their positioning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Six months later, thanks to optimization work on speed, semantization, changes in the HTML structure and UX improvements, we managed to <strong>increase site traffic by 2100%<\/strong>, with the subsequent desired lead capture.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|0vw|||false|false\u00bb custom_padding_tablet=\u00bb|0px||0px|false|false\u00bb custom_padding_phone=\u00bb|0px||0px|false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/resultados-btrueb-b2b.jpg\u00bb alt=\u00bbSEO B2B BtrueB\u00bb title_text=\u00bbSEO B2B BtrueB\u00bb _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb min_height=\u00bb522px\u00bb height=\u00bb34vw\u00bb height_tablet=\u00bb90vw\u00bb height_phone=\u00bb90vw\u00bb height_last_edited=\u00bbon|tablet\u00bb max_height=\u00bb1000px\u00bb custom_margin=\u00bb1px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1&#8243; make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb0px|3vw|8vw|3vw|false|true\u00bb custom_padding_tablet=\u00bb0px||||false|false\u00bb custom_padding_phone=\u00bb||14vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|1vw|||false|false\u00bb custom_padding_tablet=\u00bb|0px||0px|false|false\u00bb custom_padding_phone=\u00bb|0px||0px|false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/Moodsix.jpg\u00bb title_text=\u00bbMoodsix\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.24.3&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb height_tablet=\u00bb90vw\u00bb height_phone=\u00bb90vw\u00bb height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||3vw|false|false\u00bb custom_padding_tablet=\u00bb|0px||0px|false|false\u00bb custom_padding_phone=\u00bb|0px||0px|false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb custom_css_main_element=\u00bbmargin:auto;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.24.3&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|700||on|||||\u00bb text_text_color=\u00bb#5390a0&#8243; text_font_size=\u00bb0.97vw\u00bb text_letter_spacing=\u00bb0.1vw\u00bb header_4_font=\u00bbManrope|800||on|||||\u00bb header_4_text_align=\u00bbleft\u00bb header_4_text_color=\u00bb#5390a0&#8243; header_4_font_size=\u00bb16px\u00bb header_4_letter_spacing=\u00bb1.8px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb9vw||1vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb||0.8vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.2vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.3em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>international sales<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#1d1d1d\u00bb header_2_font_size=\u00bb3vw\u00bb header_2_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb0px||0.6vw||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb header_2_font_size_tablet=\u00bb6vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Moodsix<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb link_font=\u00bbManrope||||||||\u00bb link_text_color=\u00bb#5390a0&#8243; width=\u00bb30vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb30vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px||53px||false|false\u00bb custom_margin_tablet=\u00bb0px||53px||false|false\u00bb custom_margin_phone=\u00bb0px||7vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.6vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Moodsix was an e-commerce store selling exotic and unusual gifts with international reach. It sought out manufacturers of unique and innovative products that would make surprising gifts for special occasions, such as birthdays or holidays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We design and implement the SEO strategy for <\/span><span style=\"font-weight: 400; color: rgba(0, 112, 135, 0.78);\">www.moodsix.net<\/span><span style=\"font-weight: 400;\">, with the strict goal of increasing sales. We focused our work on optimizing Core Web Vitals and positioning product pages through long-tail keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In three months, we managed to bring in new customers from countries such as the US, UK, Brazil, Cyprus, Australia, and Spain. Thanks for the implementation of the SEO project, <strong>sales increased by 240%<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, the business closed because it could not overcome critical logistical difficulties regarding international trade complexities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb90vw\u00bb max_width=\u00bb90vw\u00bb custom_padding=\u00bb0vw||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|700||on|||||\u00bb text_text_color=\u00bb#5390a0&#8243; text_font_size=\u00bb0.97vw\u00bb text_letter_spacing=\u00bb0.1vw\u00bb header_4_font=\u00bbManrope|800||on|||||\u00bb header_4_text_align=\u00bbleft\u00bb header_4_text_color=\u00bb#5390a0&#8243; header_4_font_size=\u00bb16px\u00bb header_4_letter_spacing=\u00bb1.8px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb0px||0vw||false|false\u00bb custom_margin_phone=\u00bb0vw||1vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb||0.8vw||false|false\u00bb hover_enabled=\u00bb0&#8243; text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.2vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.3em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>Increase in traffic by <span>58.892,85<\/span>%<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#1d1d1d\u00bb header_2_font_size=\u00bb3vw\u00bb header_2_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb0px||0.6vw||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb header_2_font_size_tablet=\u00bb4.1vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Savia by FINSA<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/resultados-seo-b2b-savia.jpg\u00bb alt=\u00bbResultados SEO B2B Savia\u00bb title_text=\u00bbResultados SEO B2B Savia\u00bb force_fullwidth=\u00bbon\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb height=\u00bb45vw\u00bb height_tablet=\u00bb\u00bb height_phone=\u00bb\u00bb height_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb2vw||0px||false|false\u00bb custom_margin_phone=\u00bb2vw||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb link_font=\u00bbManrope||||||||\u00bb link_text_color=\u00bb#5390a0&#8243; width=\u00bb30vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb30vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_margin_tablet=\u00bb5vw||6vw||false|false\u00bb custom_margin_phone=\u00bb5vw||4vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">This is a paradigmatic example of the immense value that <a href=\"https:\/\/microtactics.net\/en\/estrategia-b2b\/\">B2B SEO<\/a> can bring to an industrial business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Savia is a FINSA brand that offers premium solid wood products, specifically geared toward architecture. They promote the use of natural wood as a high-quality and environmentally responsible material due to its negative carbon footprint and its properties that optimize the energy efficiency of buildings.<\/span><\/p>\n<p><span style=\"font-family: inherit; font-weight: normal;\">In two years, we have managed to increase traffic<a href=\"\/en\/www.savia.gal\/\"> savia.gal<\/a> 58,892.85%, with recurring lead capture from Spain, Mexico, Argentina, Colombia and Peru.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We managed to increase brand awareness and improve the customer experience through the website. This not only results in lead generation, but also in customer loyalty through improved information services offered by their provider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We did this by promoting a culture of appreciation for solid wood as a sustainable building material with powerful architectural properties.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of this has been possible through a web architecture redesign, a comprehensive semanticization of the site, optimization of Core Web Vitals, improved UX, backlinking and interlinking, the creation of high-value technical informational content, metadata optimization, and a skyscrapping technique. All of this was guided by extensive customer research and a thorough strategic business analysis.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|700||on|||||\u00bb text_text_color=\u00bb#5390a0&#8243; text_font_size=\u00bb0.97vw\u00bb text_letter_spacing=\u00bb0.1vw\u00bb header_4_font=\u00bbManrope|800||on|||||\u00bb header_4_text_align=\u00bbleft\u00bb header_4_text_color=\u00bb#5390a0&#8243; header_4_font_size=\u00bb16px\u00bb header_4_letter_spacing=\u00bb1.8px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb6vw||0vw||false|false\u00bb custom_margin_phone=\u00bb9vw||1vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb||0.8vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.2vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.3em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>qualified leads<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#1d1d1d\u00bb header_2_font_size=\u00bb3vw\u00bb header_2_line_height=\u00bb1.1em\u00bb max_width=\u00bb512px\u00bb custom_margin=\u00bb0px||0.6vw||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb header_2_font_size_tablet=\u00bb4.1vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>BtrueB<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/resultados-btrueb-b2b.jpg\u00bb alt=\u00bbSEO B2B BtrueB\u00bb title_text=\u00bbSEO B2B BtrueB\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.24.2&#8243; _module_preset=\u00bbdefault\u00bb height=\u00bb45vw\u00bb height_tablet=\u00bb90vw\u00bb height_phone=\u00bb90vw\u00bb height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb2vw||0px||false|false\u00bb custom_margin_phone=\u00bb2vw||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb link_font=\u00bbManrope||||||||\u00bb link_text_color=\u00bb#5390a0&#8243; width=\u00bb30vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb30vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_margin_tablet=\u00bb5vw||4vw||false|false\u00bb custom_margin_phone=\u00bb5vw||10vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">BtrueB is a B2B and industrial marketing and sales consultancy. Our SEO strategy is focused on lead generation and increasing brand value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we started working on <\/span><a href=\"https:\/\/btrueb.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">www.btrueb.com<\/span><\/a><span style=\"font-weight: 400;\">The client already had quality content uploaded to their blog that was likely to rank well, but its poor performance in Core Web Vitals was preventing it from ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Six months later, thanks to optimization work on speed, semanticization, changes to the HTML structure, and UX improvements, we managed to increase site traffic by 2,100%, with the subsequent desired lead capture.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|700||on|||||\u00bb text_text_color=\u00bb#5390a0&#8243; text_font_size=\u00bb0.97vw\u00bb text_letter_spacing=\u00bb0.1vw\u00bb header_4_font=\u00bbManrope|800||on|||||\u00bb header_4_text_align=\u00bbleft\u00bb header_4_text_color=\u00bb#5390a0&#8243; header_4_font_size=\u00bb16px\u00bb header_4_letter_spacing=\u00bb1.8px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb6vw||0vw||false|false\u00bb custom_margin_phone=\u00bb9vw||1vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb||0.8vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.2vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.3em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>international sales<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#1d1d1d\u00bb header_2_font_size=\u00bb3vw\u00bb header_2_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb0px||0.6vw||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb header_2_font_size_tablet=\u00bb4.1vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Moodsix<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/Moodsix.jpg\u00bb title_text=\u00bbMoodsix\u00bb force_fullwidth=\u00bbon\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.24.3&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb90vw\u00bb min_height_tablet=\u00bb\u00bb min_height_phone=\u00bb0px\u00bb min_height_last_edited=\u00bbon|phone\u00bb height=\u00bb45vw\u00bb height_tablet=\u00bb\u00bb height_phone=\u00bb\u00bb height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb2vw||0px||false|false\u00bb custom_margin_phone=\u00bb2vw||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb link_font=\u00bbManrope||||||||\u00bb link_text_color=\u00bb#5390a0&#8243; width=\u00bb30vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb30vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px||53px||false|false\u00bb custom_margin_tablet=\u00bb5vw||1vw||false|false\u00bb custom_margin_phone=\u00bb5vw||7vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Moodsix was an e-commerce store selling exotic and unusual gifts with international reach. It sought out manufacturers of unique and innovative products that would make surprising gifts for special occasions, such as birthdays or holidays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We design and implement the SEO strategy for <\/span><span style=\"font-weight: 400; color: #069199;\">www.moodsix.net<\/span><span style=\"font-weight: 400;\">, with the strict goal of increasing sales. We focused our work on optimizing Core Web Vitals and positioning product pages through long-tail keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In three months, we managed to attract sales from countries such as the US, UK, Brazil, Cyprus, Australia, and Spain. From the time we started working on the website until the deal closed, we increased sales by 240%.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>crecimiento del 58.892,85%Savia by FINSAEste es un ejemplo paradigm\u00e1tico del inmenso valor que el SEO B2B puede aportar a un negocio industrial. Savia es una marca de FINSA que ofrece productos premium de madera maciza, especialmente orientados a la arquitectura. Promueven el uso de madera natural como un material de alta calidad y responsable con [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2639,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-132","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/pages\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":3,"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/pages\/132\/revisions"}],"predecessor-version":[{"id":2750,"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/pages\/132\/revisions\/2750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/media\/2639"}],"wp:attachment":[{"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/media?parent=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}