{"id":142,"date":"2023-07-13T08:57:23","date_gmt":"2023-07-13T08:57:23","guid":{"rendered":"https:\/\/microtactics.net\/?page_id=142"},"modified":"2024-04-30T11:51:05","modified_gmt":"2024-04-30T11:51:05","slug":"plan-de-contenido-seo","status":"publish","type":"page","link":"https:\/\/microtactics.net\/en\/plan-de-contenido-seo\/","title":{"rendered":"SEO Content Plan"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_fullwidth_header title=\u00bbPlan de contenido seo\u00bb content_max_width_tablet=\u00bb90vw\u00bb content_max_width_phone=\u00bb90vw\u00bb content_max_width_last_edited=\u00bboff|phone\u00bb module_class=\u00bbcustom-fd-header\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb title_font=\u00bbCore Circus||||||||\u00bb title_text_align=\u00bbcenter\u00bb 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An SEO content plan<\/strong> is a document that proposes the creation or optimization of a series of web pages in order to improve their positioning in search engines. <\/span><\/p>\n

It has a strategic orientation, aligned with the business vision, and ideally, it is developed based on the conclusions of a SEO audit<\/a>.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/microtactics.net\/contacto\/\u00bb button_text=\u00bbCONTACTO\u00bb button_alignment=\u00bbcenter\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.22.0″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb0.8vw\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#0c354a\u00bb button_border_width=\u00bb2px\u00bb button_border_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_radius=\u00bb0.7vw\u00bb button_letter_spacing=\u00bb1px\u00bb button_font=\u00bbManrope|600|||||||\u00bb button_use_icon=\u00bboff\u00bb positioning=\u00bbfixed\u00bb position_origin_f=\u00bbbottom_right\u00bb vertical_offset=\u00bb1vw\u00bb horizontal_offset=\u00bb2vw\u00bb z_index=\u00bb0″ custom_padding=\u00bb1.1vw|1vw|1.1vw|1vw|true|true\u00bb global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bb#5391a0″ button_bg_enable_color__hover=\u00bbon\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/plan-de-contenido.jpg\u00bb alt=\u00bbPlan de Contenido SEO\u00bb title_text=\u00bbplan-de-contenido\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb-34px||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_tablet=\u00bb||||false|false\u00bb custom_padding_phone=\u00bb||||false|false\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb box_shadow_style=\u00bbpreset4″ box_shadow_horizontal=\u00bb8px\u00bb box_shadow_vertical=\u00bb8px\u00bb box_shadow_blur=\u00bb9px\u00bb box_shadow_spread=\u00bb-1px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(223,230,243,0.33)\u00bb custom_padding=\u00bb0vw||2vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb85vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb85vw\u00bb max_width_tablet=\u00bb85vw\u00bb max_width_phone=\u00bb85vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/plan-contenido-auditoria-seo.jpg\u00bb alt=\u00bbPlan contenido – Auditor\u00eda SEO\u00bb title_text=\u00bbPlan contenido – Auditor\u00eda SEO\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bbon\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb global_colors_info=\u00bb{}\u00bb]

Microtactics' SEO audit<\/span><\/a><\/strong><\/span>, in addition to evaluating the website from a technical perspective, it helps to deduce what a business's ideal customer segment is looking for and values \u200b\u200bon a website.<\/span><\/p>\n

This is essential knowledge for creating our Content Plan. It allows us to guide our web design, offers, and, most importantly, to know what information the customer needs throughout their purchasing process.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb|40px|||false|false\u00bb global_colors_info=\u00bb{}\u00bb]

With this in mind, we can develop criteria that will help us tell our writers what to write and how. However, this information needs to be validated with reliable quantitative data.<\/span><\/p>\n

That's where keyword analysis comes in. <\/span>A tool that allows us to understand what customers are searching for on Google, allowing us to consistently justify the decisions made in our content plan.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|tablet\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(223,230,243,0.33)\u00bb custom_padding=\u00bb5vw||2vw||false|false\u00bb custom_padding_tablet=\u00bb4vw||4vw||false|false\u00bb custom_padding_phone=\u00bb4vw||4vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb85vw\u00bb max_width=\u00bb85vw\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/plan-contenido-auditoria-seo.jpg\u00bb alt=\u00bbPlan contenido – Auditor\u00eda SEO\u00bb title_text=\u00bbPlan contenido – Auditor\u00eda SEO\u00bb align=\u00bbcenter\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.3vw\u00bb text_line_height=\u00bb1.4em\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Microtactics' SEO audit<\/span><\/strong><\/a>In addition to evaluating the website from a technical perspective, it serves to deduce the type of content that a business's ideal customer segment seeks and values.<\/span><\/p>\n

This is essential knowledge to guide our web design, offers, and, especially, what information the customer needs throughout their purchasing process.<\/span><\/p>\n

With this in mind, we can develop criteria that will help us tell our writers what to write and how. However, this information needs to be validated with reliable quantitative data.<\/span><\/p>\n

That's where keyword analysis comes in. <\/span><\/p>\n

A tool that allows us to understand what customers are searching for on Google, allowing us to consistently justify the decisions made in our content plan.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(247,247,247,0.3)\u00bb background_enable_image=\u00bboff\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb1231px\u00bb background_position=\u00bbtop_left\u00bb background_horizontal_offset=\u00bb-365px\u00bb background_vertical_offset=\u00bb-729px\u00bb overflow-x=\u00bbhidden\u00bb overflow-y=\u00bbhidden\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb4vw||2vw||false|false\u00bb custom_padding_tablet=\u00bb10vw||4vw||false|false\u00bb custom_padding_phone=\u00bb10vw||9vw||false|false\u00bb background_last_edited=\u00bboff|desktop\u00bb background_enable_image_tablet=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ module_class=\u00bbsaas-landing-20-inlbtn-sc\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb80vw\u00bb max_width=\u00bb80vw\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|600||on|||||\u00bb text_text_color=\u00bb#5390a0″ text_font_size=\u00bb0.97vw\u00bb text_letter_spacing=\u00bb0.1vw\u00bb header_4_font=\u00bbManrope|800||on|||||\u00bb header_4_text_align=\u00bbleft\u00bb header_4_text_color=\u00bb#5390a0″ header_4_font_size=\u00bb16px\u00bb header_4_letter_spacing=\u00bb1.8px\u00bb custom_margin=\u00bb0px||0.6vw||false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb0px||3vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.2vw\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.3em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Keyword research<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb3vw\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb0px||7px||false|false\u00bb custom_margin_tablet=\u00bb0px||8px||false|false\u00bb custom_margin_phone=\u00bb0px||8px||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Keyword analysis<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#0a0606″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb0px||19px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

In order to attract our ideal client, we need to know what they are looking for. <\/span><\/p>\n

Keyword analysis allows you to know the number of times each term is searched on Google. <\/span><\/p>\n

With SEO analytics tools like Ahrefs or Semrush, we can find out the monthly search volume for a given term in a given country.<\/span><\/p>\n

For example, we can see that the search "hotels in Madrid near Atocha" has 2,100 monthly searches in Spain. However, "hotels in Madrid with parking" has 40.\u00a0<\/span><\/p>\n

This information helps us validate the findings of our qualitative research about what our customers are asking for and guide our content creation process toward terms that represent the best opportunities for our business.<\/span><\/p>\n

In keyword research, there are also indicators that allow us to know how competitive a given term is. <\/span><\/p>\n

That is, we can see how many websites are ranking for a given search and the strength of their rankings. This helps us evaluate which keywords we should target. Some, while relevant and generating significant traffic, may be overly competitive, and targeting them can be counterproductive.\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_tablet=\u00bb|||0px|false|false\u00bb custom_padding_phone=\u00bb|||0px|false|false\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb animation_direction=\u00bbright\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/keyword-research-hoteles.jpg\u00bb alt=\u00bbKeyword research de ejemplo\u00bb title_text=\u00bbKeyword research de ejemplo\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|tablet\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb86vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb128%\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb height_tablet=\u00bb\u00bb height_phone=\u00bb80vw\u00bb height_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb109px||0px||false|false\u00bb custom_margin_tablet=\u00bb1vw||3px||false|false\u00bb custom_margin_phone=\u00bb7vw||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px|80px|0px|114px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_font_size=\u00bb12px\u00bb link_font=\u00bbManrope||||||||\u00bb custom_margin=\u00bb0.7vw|||8.5vw|false|false\u00bb custom_margin_tablet=\u00bb0.7vw||||false|false\u00bb custom_margin_phone=\u00bb1.1vw|||10vw|false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb13px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb inline_fonts=\u00bbManrope\u00bb global_colors_info=\u00bb{}\u00bb]

Demand data extracted from the SEO analytics tool Ahrefs<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/test.conocenos.es\/wp-content\/uploads\/2023\/06\/334535-scaled.jpg\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.21.0″ positioning=\u00bbnone\u00bb width=\u00bb80vw\u00bb width_tablet=\u00bb80vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb80vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#ffffff\u00bb positioning=\u00bbnone\u00bb custom_padding=\u00bb3vw|3vw|3vw|3vw|true|true\u00bb custom_padding_tablet=\u00bb6vw|4vw|6vw|4vw|true|true\u00bb custom_padding_phone=\u00bb9vw|7vw|9vw|7vw|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_color_all=\u00bb#d6d6d6″ global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bboff|desktop\u00bb transform_scale__hover_enabled=\u00bboff|desktop\u00bb transform_translate__hover_enabled=\u00bboff|desktop\u00bb transform_rotate__hover_enabled=\u00bboff|desktop\u00bb transform_skew__hover_enabled=\u00bboff|desktop\u00bb transform_origin__hover_enabled=\u00bboff|desktop\u00bb transform_scale__hover=\u00bb105%|105%\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#2c394c\u00bb header_font_size=\u00bb35px\u00bb header_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb2vw\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb25px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

SEO Benchmarking<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#424141″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb-6px||\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

When a user performs a search, the words they choose are driven by the desire to find something specific. <\/span>The job of search engines like Google is to understand which website best meets that need.<\/span><\/p>\n

Benchmarking an SEO plan involves analyzing the top results Google returns for a given search term. <\/span><\/p>\n

Since Google prioritizes content it considers most relevant to a keyword, analyzing it provides key information to deduce a user's search intent.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ background_color=\u00bb#ffffff\u00bb positioning=\u00bbnone\u00bb custom_padding=\u00bb3vw|3vw|3vw|3vw|true|true\u00bb custom_padding_tablet=\u00bb6vw|4vw|6vw|4vw|true|true\u00bb custom_padding_phone=\u00bb9vw|7vw|9vw|7vw|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_color_all=\u00bb#d6d6d6″ global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bboff|desktop\u00bb transform_scale__hover_enabled=\u00bboff|desktop\u00bb transform_translate__hover_enabled=\u00bboff|desktop\u00bb transform_rotate__hover_enabled=\u00bboff|desktop\u00bb transform_skew__hover_enabled=\u00bboff|desktop\u00bb transform_origin__hover_enabled=\u00bboff|desktop\u00bb transform_scale__hover=\u00bb105%|105%\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#424141″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb-6px||\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Our job as SEO experts is to design the website and content that best addresses that intent. To achieve this, it's essential to understand our customers. <\/span><\/p>\n

For this reason, in our SEO audit, we delve into the customer's purchasing process, paying special attention to determining what searches they might perform at each stage.<\/span><\/p>\n

Considering that the first results tend to be the most satisfying for the user, we can better understand the customer analyzing the content Google prioritizes. Benchmarking helps us research and adopt competitors' best practices, allowing us to create content with superior features.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ background_color=\u00bbrgba(247,247,247,0.39)\u00bb background_enable_image=\u00bboff\u00bb custom_padding=\u00bb4vw|0px|1vw|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ width=\u00bb80vw\u00bb width_tablet=\u00bb90%\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb90%\u00bb max_width_phone=\u00bb90%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb27px|0px|18px|0px|false|false\u00bb animation_direction=\u00bbtop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ header_font=\u00bbPoppins|800|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#333333″ header_font_size=\u00bb35px\u00bb header_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb3.5vw\u00bb header_2_letter_spacing=\u00bb0.1vw\u00bb max_width=\u00bb70%\u00bb max_width_tablet=\u00bb87%\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb|||\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb25px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb header_2_text_align_tablet=\u00bbcenter\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]

SEO Content Plan<\/h2>[\/et_pb_text][et_pb_divider color=\u00bb#0c354a\u00bb divider_weight=\u00bb0.25vw\u00bb divider_weight_tablet=\u00bb0.5vw\u00bb divider_weight_phone=\u00bb0.9vw\u00bb divider_weight_last_edited=\u00bbon|tablet\u00bb disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.21.0″ width=\u00bb3vw\u00bb width_tablet=\u00bb6vw\u00bb width_phone=\u00bb11vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb3vw\u00bb max_width_tablet=\u00bb6vw\u00bb max_width_phone=\u00bb11vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb-25px||5px|\u00bb module_alignment_tablet=\u00bbcenter\u00bb module_alignment_phone=\u00bbcenter\u00bb module_alignment_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#0a0a0a\u00bb text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.4em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bb||||||||\u00bb header_2_font_size=\u00bb15px\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb84%\u00bb max_width_tablet=\u00bb87%\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb-1px||\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bbcenter\u00bb text_orientation_phone=\u00bbleft\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Once we have all the information about our customers, their search intent, demand volumes, and competitors' practices, it's time to plan what content we're going to create and how we're going to do it. <\/span><\/p>\n

We must compare this information with our business situation, that is, external factors with our strategic position and resources. This is the best way to be useful and stand out from the competition with unique content, but also to ensure our product or service is relevant to searchers.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ make_equal=\u00bbon\u00bb disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.21.0″ width=\u00bb80vw\u00bb width_tablet=\u00bb90%\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb90%\u00bb max_width_phone=\u00bb90%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb2vw||||false|false\u00bb animation_direction=\u00bbtop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider show_divider=\u00bboff\u00bb _builder_version=\u00bb4.24.3″ background_image=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/plan-contenido-ajedrez.jpg\u00bb z_index=\u00bb1″ custom_padding=\u00bb12vw||12vw||true|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.24.3″ text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.3em\u00bb header_3_font=\u00bbPoppins|700|||||||\u00bb header_3_text_color=\u00bb#ffffff\u00bb header_3_font_size=\u00bb14px\u00bb header_3_letter_spacing=\u00bb2px\u00bb background_color=\u00bb#0c354a\u00bb transform_translate_linked__hover=\u00bboff\u00bb z_index=\u00bb999″ width=\u00bb26vw\u00bb width_tablet=\u00bb80vw\u00bb width_phone=\u00bb80vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb26vw\u00bb max_width_tablet=\u00bb80vw\u00bb max_width_phone=\u00bb80vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbright\u00bb custom_margin=\u00bb-11vw||||false|false\u00bb custom_padding=\u00bb3vw|2vw|2vw|2vw|false|true\u00bb custom_padding_tablet=\u00bb4vw|5vw|0vw|5vw|false|true\u00bb custom_padding_phone=\u00bb4vw|5vw|0vw|5vw|false|true\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bboff|desktop\u00bb transform_scale__hover_enabled=\u00bboff|desktop\u00bb transform_translate__hover_enabled=\u00bboff|desktop\u00bb transform_rotate__hover_enabled=\u00bboff|desktop\u00bb transform_skew__hover_enabled=\u00bboff|desktop\u00bb transform_origin__hover_enabled=\u00bboff|desktop\u00bb transform_translate__hover=\u00bb0px|-20px\u00bb]

Ideally, content should be planned over a time horizon (e.g., six months), followed by an evaluation and improvement process, followed by a new content proposal.<\/span><\/span><\/p>\n

<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider show_divider=\u00bboff\u00bb _builder_version=\u00bb4.24.3″ background_image=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/plan-contenido-google.jpg\u00bb z_index=\u00bb1″ custom_padding=\u00bb12vw||12vw||true|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.24.3″ text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.3em\u00bb header_3_font=\u00bbPoppins|700|||||||\u00bb header_3_text_color=\u00bb#ffffff\u00bb header_3_font_size=\u00bb14px\u00bb header_3_letter_spacing=\u00bb2px\u00bb background_color=\u00bb#5390a0″ transform_translate_linked__hover=\u00bboff\u00bb z_index=\u00bb999″ width=\u00bb26vw\u00bb width_tablet=\u00bb80vw\u00bb width_phone=\u00bb80vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb26vw\u00bb max_width_tablet=\u00bb80vw\u00bb max_width_phone=\u00bb80vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb-11vw||||false|false\u00bb custom_padding=\u00bb3vw|2vw|2vw|2vw|false|true\u00bb custom_padding_tablet=\u00bb2vw|5vw|1vw|5vw|false|true\u00bb custom_padding_phone=\u00bb2vw|5vw|1vw|5vw|false|true\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bboff|desktop\u00bb transform_scale__hover_enabled=\u00bboff|desktop\u00bb transform_translate__hover=\u00bb0px|-20px\u00bb transform_translate__hover_enabled=\u00bboff|desktop\u00bb transform_rotate__hover_enabled=\u00bboff|desktop\u00bb transform_skew__hover_enabled=\u00bboff|desktop\u00bb transform_origin__hover_enabled=\u00bboff|desktop\u00bb]

We'll write with general best practices in SEO, user experience, and copywriting in mind. All of this will ensure the best possible satisfaction for searchers and improve our rankings on Google.<\/span><\/p>\n

<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bboff|on|on\u00bb _builder_version=\u00bb4.21.0″ width=\u00bb80vw\u00bb width_tablet=\u00bb90%\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb90%\u00bb max_width_phone=\u00bb90%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb2vw||||false|false\u00bb custom_padding_tablet=\u00bb2vw||||false|false\u00bb custom_padding_phone=\u00bb||||false|false\u00bb animation_direction=\u00bbtop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb1.02vw\u00bb text_line_height=\u00bb1.4em\u00bb header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.3em\u00bb header_3_font=\u00bbPoppins|700|||||||\u00bb header_3_text_color=\u00bb#ffffff\u00bb header_3_font_size=\u00bb14px\u00bb header_3_letter_spacing=\u00bb2px\u00bb background_color=\u00bb#0c354a\u00bb transform_translate_linked__hover=\u00bboff\u00bb z_index=\u00bb999″ width=\u00bb26vw\u00bb width_tablet=\u00bb80vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb26vw\u00bb max_width_tablet=\u00bb80vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb7vw|3vw|3vw|3vw|false|true\u00bb custom_padding_tablet=\u00bb7vw|3vw|3vw|3vw|false|true\u00bb custom_padding_phone=\u00bb11vw|5vw|0vw|5vw|false|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb2.6vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bboff|desktop\u00bb transform_scale__hover_enabled=\u00bboff|desktop\u00bb transform_translate__hover_enabled=\u00bboff|desktop\u00bb transform_rotate__hover_enabled=\u00bboff|desktop\u00bb transform_skew__hover_enabled=\u00bboff|desktop\u00bb transform_origin__hover_enabled=\u00bboff|desktop\u00bb transform_translate__hover=\u00bb0px|-20px\u00bb]

Ideally, content should be planned over a time horizon (e.g., six months), followed by an evaluation and improvement process, followed by a new content proposal.<\/span><\/span><\/p>\n

 <\/p>\n

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In order to achieve the highest possible level of quality, we will write based on general criteria of best practices in user experience and copywriting, as well as project-specific criteria derived from our SEO audit, keyword research, and benchmarking.<\/span><\/p>\n

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Do you need a content plan for SEO?<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb2.9vw\u00bb header_2_line_height=\u00bb1.1em\u00bb header_3_font=\u00bbBarlow|600|||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#191918″ header_3_font_size=\u00bb34px\u00bb header_3_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb width=\u00bb50vw\u00bb width_tablet=\u00bb80vw\u00bb width_phone=\u00bb80vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb50vw\u00bb max_width_tablet=\u00bb80vw\u00bb max_width_phone=\u00bb80vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0.4vw||||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bbleft\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

If you want a document that tells you exactly, step by step, what you should do to achieve the best search engine results, we can help. <\/span>Contact us and we'll create an SEO content plan tailored to your needs.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/microtactics.net\/contacto\/\u00bb button_text=\u00bbContacto\u00bb button_alignment=\u00bbcenter\u00bb button_alignment_phone=\u00bbcenter\u00bb button_alignment_last_edited=\u00bboff|phone\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb1.1vw\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bbrgba(0,0,0,0.06)\u00bb button_border_width=\u00bb2px\u00bb button_border_color=\u00bb#ffffff\u00bb button_font=\u00bbManrope||||||||\u00bb button_icon=\u00bb5||divi||400″ button_on_hover=\u00bboff\u00bb transform_translate=\u00bb2px|2px\u00bb custom_margin=\u00bb-0.7vw|||1.7vw|false|false\u00bb custom_margin_tablet=\u00bb-0.7vw|||1.7vw|false|false\u00bb custom_margin_phone=\u00bb0vw|||0vw|false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb button_text_size_tablet=\u00bb2.2vw\u00bb button_text_size_phone=\u00bb4.2vw\u00bb button_text_size_last_edited=\u00bbon|phone\u00bb box_shadow_style=\u00bbpreset4″ box_shadow_horizontal=\u00bb4px\u00bb box_shadow_vertical=\u00bb4px\u00bb box_shadow_blur=\u00bb2px\u00bb global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bbrgba(0,0,0,0)\u00bb button_bg_enable_color__hover=\u00bbon\u00bb box_shadow_horizontal__hover_enabled=\u00bbon|hover\u00bb box_shadow_horizontal__hover=\u00bb0px\u00bb box_shadow_vertical__hover_enabled=\u00bbon|hover\u00bb box_shadow_vertical__hover=\u00bb0px\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"

Un plan de contenido SEO es un documento que propone la creaci\u00f3n u optimizaci\u00f3n de una serie de p\u00e1ginas de una web con el fin de mejorar su posicionamiento en los motores de b\u00fasqueda. Tiene una orientaci\u00f3n estrat\u00e9gica, alineada con la visi\u00f3n del negocio, y en el mejor de los casos, se elabora a partir […]<\/p>","protected":false},"author":1,"featured_media":2655,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-142","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/pages\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":0,"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/pages\/142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/media\/2655"}],"wp:attachment":[{"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/media?parent=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}