{"id":144,"date":"2023-07-13T08:57:40","date_gmt":"2023-07-13T08:57:40","guid":{"rendered":"https:\/\/microtactics.net\/?page_id=144"},"modified":"2024-04-30T11:57:41","modified_gmt":"2024-04-30T11:57:41","slug":"estrategia-b2b","status":"publish","type":"page","link":"https:\/\/microtactics.net\/en\/estrategia-b2b\/","title":{"rendered":"B2B Strategy"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_fullwidth_header title=\u00bbESTRATEGIA B2B\u00bb content_max_width_tablet=\u00bb90vw\u00bb content_max_width_phone=\u00bb90vw\u00bb content_max_width_last_edited=\u00bboff|phone\u00bb module_class=\u00bbcustom-fd-header\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb title_font=\u00bbCore Circus||||||||\u00bb title_text_align=\u00bbcenter\u00bb title_font_size=\u00bb6.1vw\u00bb background_color=\u00bbrgba(0,0,0,0.1)\u00bb background_image=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/seoB2B.jpg\u00bb background_position=\u00bbcenter_left\u00bb background_blend=\u00bbmultiply\u00bb width_tablet=\u00bb100vw\u00bb width_last_edited=\u00bboff|phone\u00bb max_width_tablet=\u00bb100vw\u00bb max_width_last_edited=\u00bboff|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb19vw||21vw||false|false\u00bb custom_padding_tablet=\u00bb32vw||17vw||false|false\u00bb custom_padding_phone=\u00bb32vw||17vw||false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb hover_enabled=\u00bb0″ title_text_align_tablet=\u00bbcenter\u00bb title_text_align_phone=\u00bbcenter\u00bb title_text_align_last_edited=\u00bbon|phone\u00bb title_font_size_tablet=\u00bb7vw\u00bb title_font_size_phone=\u00bb8vw\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb title_line_height_tablet=\u00bb1.2em\u00bb title_line_height_phone=\u00bb1.2em\u00bb title_line_height_last_edited=\u00bbon|phone\u00bb title_text_shadow_style=\u00bbpreset3″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bboff|desktop\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(223,230,243,0.33)\u00bb background_enable_image=\u00bboff\u00bb background_size=\u00bbcustom\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb4vw||4vw||false|false\u00bb custom_padding_tablet=\u00bb100px||120px||false|false\u00bb custom_padding_phone=\u00bb80px||90px||false|false\u00bb background_last_edited=\u00bboff|desktop\u00bb background_enable_image_phone=\u00bboff\u00bb background_size_tablet=\u00bbcontain\u00bb background_position_tablet=\u00bbbottom_center\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb60vw\u00bb max_width=\u00bb60vw\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb0px||0px||false|false\u00bb custom_margin_phone=\u00bb||0px||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb2.2vw\u00bb text_line_height=\u00bb1.2em\u00bb header_2_font=\u00bbPlus Jakarta Sans|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#2d3958″ header_2_font_size=\u00bb45px\u00bb header_2_line_height=\u00bb1.25em\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px||27px||false|false\u00bb custom_margin_tablet=\u00bb0px||27px||false|false\u00bb custom_margin_phone=\u00bb0px||20px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb animation_direction=\u00bbbottom\u00bb text_font_size_tablet=\u00bb3vw\u00bb text_font_size_phone=\u00bb2.2vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb45px\u00bb header_2_font_size_phone=\u00bb28px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

When a company buys products or services from another company (B2B), the sales process is very different from when it is done by a final consumer (B2C).<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb55vw\u00bb max_width=\u00bb55vw\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.5em\u00bb text_orientation=\u00bbcenter\u00bb max_width_tablet=\u00bb855px\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bboff|desktop\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_margin_tablet=\u00bb0px||54px||false|false\u00bb custom_margin_phone=\u00bb0px||40px||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb animation_direction=\u00bbbottom\u00bb global_colors_info=\u00bb{}\u00bb]

The differences between the two types of clients, whether companies or end consumers, can be seen in characteristics such as the time taken to make the decision, the number of people involved, the price of the transactions, etc.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb max_width_tablet=\u00bb855px\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bboff|desktop\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_margin_tablet=\u00bb0px||54px||false|false\u00bb custom_margin_phone=\u00bb0px||40px||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb animation_direction=\u00bbbottom\u00bb global_colors_info=\u00bb{}\u00bb]

B2B purchases are often much riskier, and are therefore often subject to complex, often bureaucratic processes that seek objectivity and ensure the suitability of investments.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/microtactics.net\/contacto\/\u00bb button_text=\u00bbCONTACTO\u00bb button_alignment=\u00bbcenter\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.22.0″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb0.8vw\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#0c354a\u00bb button_border_width=\u00bb2px\u00bb button_border_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_radius=\u00bb0.7vw\u00bb button_letter_spacing=\u00bb1px\u00bb button_font=\u00bbManrope|600|||||||\u00bb button_use_icon=\u00bboff\u00bb positioning=\u00bbfixed\u00bb position_origin_f=\u00bbbottom_right\u00bb vertical_offset=\u00bb1vw\u00bb horizontal_offset=\u00bb2vw\u00bb z_index=\u00bb0″ custom_padding=\u00bb1.1vw|1vw|1.1vw|1vw|true|true\u00bb global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bb#5391a0″ button_bg_enable_color__hover=\u00bbon\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(223,230,243,0.33)\u00bb background_enable_image=\u00bboff\u00bb background_size=\u00bbcustom\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb4vw||4vw||false|false\u00bb custom_padding_tablet=\u00bb1vw||3vw||false|false\u00bb custom_padding_phone=\u00bb3vw||3vw||false|false\u00bb background_last_edited=\u00bboff|desktop\u00bb background_enable_image_phone=\u00bboff\u00bb background_size_tablet=\u00bbcontain\u00bb background_position_tablet=\u00bbbottom_center\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90vw\u00bb max_width=\u00bb90vw\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb2.2vw\u00bb text_line_height=\u00bb1.2em\u00bb header_2_font=\u00bbPlus Jakarta Sans|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#2d3958″ header_2_font_size=\u00bb45px\u00bb header_2_line_height=\u00bb1.25em\u00bb text_orientation=\u00bbcenter\u00bb width=\u00bb90vw\u00bb max_width=\u00bb90vw\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px||27px||false|false\u00bb custom_margin_tablet=\u00bb0px||27px||false|false\u00bb custom_margin_phone=\u00bb0px||20px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb animation_direction=\u00bbbottom\u00bb text_font_size_tablet=\u00bb3vw\u00bb text_font_size_phone=\u00bb7vw\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb45px\u00bb header_2_font_size_phone=\u00bb28px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bbleft\u00bb text_orientation_phone=\u00bbleft\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

When a company buys products or services from another company (B2B), the sales process is very different from when it is done by a final consumer (B2C).<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb4.7vw\u00bb text_line_height=\u00bb1.5em\u00bb max_width=\u00bb855px\u00bb max_width_tablet=\u00bb855px\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_margin_tablet=\u00bb0px||54px||false|false\u00bb custom_margin_phone=\u00bb0px||40px||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb animation_direction=\u00bbbottom\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

The differences between the two types of clients, whether companies or end consumers, can be seen in characteristics such as the time taken to make the decision, the number of people involved, the price of the transactions, etc.<\/span><\/p>\n

B2B purchases are often much riskier, and are therefore often subject to complex, often bureaucratic processes that seek objectivity and ensure the suitability of investments.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb overflow-x=\u00bbhidden\u00bb overflow-y=\u00bbhidden\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb7vw||3vw||false|false\u00bb custom_padding_tablet=\u00bb120px||115px||false|false\u00bb custom_padding_phone=\u00bb90px||90px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb85vw\u00bb max_width=\u00bb85vw\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/estrategia-b2b-cliente.jpg\u00bb alt=\u00bbSEO B2B – Clientes\u00bb title_text=\u00bbestrategia-b2b-cliente\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb width=\u00bb40vw\u00bb max_width=\u00bb40vw\u00bb module_alignment=\u00bbcenter\u00bb min_height=\u00bb42vw\u00bb height=\u00bb42vw\u00bb max_height=\u00bb42vw\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_tablet=\u00bb195px|||0px|false|false\u00bb custom_padding_phone=\u00bb120px||||false|false\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb animation_direction=\u00bbright\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb3vw\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb20px||16px|-30px|false|false\u00bb custom_margin_tablet=\u00bb0vw||1vw||false|false\u00bb custom_margin_phone=\u00bb50px||||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb0px||0px|0px|false|false\u00bb header_2_font_size_tablet=\u00bb6vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

The B2B purchasing process<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb max_width_tablet=\u00bb100%\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bboff|desktop\u00bb custom_margin=\u00bb0px|44px|53px|-27px|false|false\u00bb custom_margin_tablet=\u00bb0px||53px||false|false\u00bb custom_margin_phone=\u00bb0px||45px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.6vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

The B2B customer is a rational agent. <\/span>Their purchasing decisions have a significant impact on their business. Therefore, they try to maximize the effectiveness of their investments, and to ensure greater security, they tend to compare options, consider the pros and cons, and seek to establish long-lasting relationships of trust.<\/span><\/p>\n

Furthermore, their purchasing decisions impact more people, so they're likely to have advisors and their decision will need to be approved by third parties. <\/span><\/p>\n

For these reasons, there is no such thing as impulse selling, and the decision-making process is much longer than that of a B2C customer.<\/span><\/p>\n

The decision-maker is forced to justify his purchase. He needs solid arguments and comparative information on the advantages and disadvantages of different suppliers. He often seeks long-term suppliers <\/span> that provide security and trust, in order to guarantee a stable and reliable supply of products and services.<\/span><\/p>\n

We're dealing with an expert client, with extensive knowledge in their field. They need technical information, guarantees, quality, and advice. <\/span><\/p>\n

These clients can be extremely valuable. They can manage large amounts of capital, become strategic partners, and the relationship can last a very long time. Therefore, it's especially important to nurture our relationship with them, as it will allow us to build loyalty and even encourage them to recommend us to third parties.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb max_width=\u00bb1290px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb3vw\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb20px||16px||false|false\u00bb custom_margin_tablet=\u00bb0vw||2vw||false|false\u00bb custom_margin_phone=\u00bb0vw||3vw||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

The B2B purchasing process<\/h2>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/estrategia-b2b-cliente.jpg\u00bb alt=\u00bbSEO B2B – Clientes\u00bb title_text=\u00bbestrategia-b2b-cliente\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.24.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.23.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb max_width=\u00bb525px\u00bb max_width_tablet=\u00bb100%\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px||53px||false|false\u00bb custom_margin_tablet=\u00bb5vw||6vw||false|false\u00bb custom_margin_phone=\u00bb5vw||3vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

The B2B customer is a rational agent. <\/span>Their purchasing decisions have a significant impact on their business. Therefore, they try to maximize the effectiveness of their investments, and to ensure greater security, they tend to compare options, consider the pros and cons, and seek to establish long-lasting relationships of trust.<\/span><\/p>\n

Furthermore, their purchasing decisions impact more people, so they're likely to have advisors and their decision will need to be approved by third parties. <\/span><\/p>\n

For these reasons, there is no such thing as impulse selling, and the decision-making process is much longer than that of a B2C customer.<\/span><\/p>\n

The decision-maker is forced to justify his purchase. He needs solid arguments and comparative information on the advantages and disadvantages of different suppliers. He often seeks long-term suppliers <\/span> that provide security and trust, in order to guarantee a stable and reliable supply of products and services.<\/span><\/p>\n

We're dealing with an expert client, with extensive knowledge in their field. They need technical information, guarantees, quality, and advice. <\/span><\/p>\n

These clients can be extremely valuable. They can manage large amounts of capital, become strategic partners, and the relationship can last a very long time. Therefore, it's especially important to nurture our relationship with them, as it will allow us to build loyalty and even encourage them to recommend us to third parties.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ custom_padding=\u00bb0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ make_equal=\u00bbon\u00bb padding_top_bottom_link_2=\u00bbtrue\u00bb padding_top_bottom_link_3=\u00bbtrue\u00bb padding_left_right_link_2=\u00bbtrue\u00bb padding_left_right_link_3=\u00bbtrue\u00bb _builder_version=\u00bb4.21.0″ width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb0px||0px||true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.21.0″ background_image=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/pexels-junior-teixeira-2047905-scaled-1.jpg\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider show_divider=\u00bboff\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.21.0″ custom_padding=\u00bb17vw||17vw||true|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.21.0″ background_color=\u00bb#36ab9c\u00bb custom_padding=\u00bb4vw|3vw|4vw|3vw|true|true\u00bb custom_padding_tablet=\u00bb9vw|4vw|9vw|4vw|true|true\u00bb custom_padding_phone=\u00bb11vw|4vw|11vw|4vw|true|true\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ header_font=\u00bbCabin|700|||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#ffffff\u00bb header_letter_spacing=\u00bb1px\u00bb header_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb3vw\u00bb header_2_line_height=\u00bb1.2em\u00bb custom_margin=\u00bb||\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb25px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb4.1vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

B2B SEO Strategy<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.3em\u00bb header_font=\u00bbCabin||||||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb45px\u00bb header_line_height=\u00bb1.4em\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb8px||\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb text_text_align=\u00bbleft\u00bb global_colors_info=\u00bb{}\u00bb]

SEO is a tool that will allow us to provide value to B2B customers at all stages of their relationship with our company. <\/span><\/p>\n

In the early exploratory phases, we can provide them with general information about our sector. <\/span><\/p>\n

During the consideration and purchasing phases, we'll provide comprehensive technical and sales information to help them decide. In the after-sales department, we can also provide information on how to resolve their issues or learn more about how to get the most out of our products.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.21.0″ background_color=\u00bb#223645″ custom_padding=\u00bb4vw|3vw|4vw|3vw|true|true\u00bb custom_padding_tablet=\u00bb9vw|4vw|9vw|4vw|true|true\u00bb custom_padding_phone=\u00bb11vw|4vw|11vw|4vw|true|true\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb header_font=\u00bbCabin||||||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb45px\u00bb header_line_height=\u00bb1.4em\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb8px||\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_text_align=\u00bbleft\u00bb global_colors_info=\u00bb{}\u00bb]

SEO should be focused on helping the client as much as possible at every stage. This way, we can earn their trust. While they are informed and advised, they recognize that our brand has a deep understanding of the issue they're concerned about and we are helping them, fostering a positive perception of our brand.<\/span><\/p>\n

Product information should highlight its benefits and include accurate information on pricing and technical features. <\/span><\/p>\n

When comparing offers, customers will always trust and prefer brands that provide in-depth, detailed information over those that are brief in explaining their product features or those that engage in obscure practices that prevent customers from comparing different offers.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bboff|desktop\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(247,247,247,0.3)\u00bb overflow-x=\u00bbhidden\u00bb overflow-y=\u00bbhidden\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb4vw||2vw||false|false\u00bb custom_padding_tablet=\u00bb96px||120px||false|false\u00bb custom_padding_phone=\u00bb70px||90px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row use_custom_gutter=\u00bbon\u00bb module_class=\u00bbapp-23-inlbtn-sc\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb80vw\u00bb max_width=\u00bb80vw\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||5px|false|false\u00bb custom_padding_tablet=\u00bb|||0px|false|false\u00bb custom_padding_phone=\u00bb|||0px|false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb2.5vw\u00bb text_line_height=\u00bb1.2em\u00bb custom_margin=\u00bb0px||1vw||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]

Complex sales processes<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb module_class=\u00bbapp-23-inlbtn-sc\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb80vw\u00bb max_width=\u00bb80vw\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb0vw||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||5px|false|false\u00bb custom_padding_tablet=\u00bb|||0px|false|false\u00bb custom_padding_phone=\u00bb|||0px|false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb0px||49px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]

It should be noted that in B2B, a sale is rarely definitively closed on the website. Not the bigger deals. <\/span>For this reason, SEO should be viewed as a system for generating brand value and capturing leads, not as a complete sales system. We can get potential customers to call us and visit us, but the final closing happens outside the website.<\/span><\/p>\n

Due to online searches, we're seeing customers increasingly more informed about the closing process, and the salesperson's role must increasingly focus on resolving doubts and providing advice. Pushing customers with aggressive closings or bombarding them with limited-time offers are not recommended practices with B2B customers, who have more options than ever. If customers are helped to make the best possible decision for their business, we will gain their trust and our brand will be rewarded in the long run.<\/span><\/p>\n

It's also worth noting that when conducting keyword research to analyze search engine demand for B2B requests, keywords with very low volume are generally found. However, this doesn't mean they're irrelevant or of little value.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|45px||0px|false|false\u00bb custom_padding_tablet=\u00bb|0px|||false|false\u00bb custom_padding_phone=\u00bb|0px|||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb0px||49px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]

In B2B, SEO ROI isn't measured by the margins generated by sales acquired through the website. <\/span><\/p>\n

Capturing a single lead, even if it doesn't produce a significant financial return, can create a customer relationship that lasts for decades. Then, that satisfied customer can open up a whole network of contacts that generate lasting value for our company.<\/span><\/p>\n

In B2B SEO, quality and strategic relevance are much more important than volume. For this reason, a thorough SEO audit, with emphasis on the qualitative aspect, is essential to properly guide the development of our positioning.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|tablet\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(247,247,247,0.3)\u00bb overflow-x=\u00bbhidden\u00bb overflow-y=\u00bbhidden\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb4vw||||false|false\u00bb custom_padding_tablet=\u00bb3vw||5vw||false|false\u00bb custom_padding_phone=\u00bb5vw||5vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row use_custom_gutter=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbapp-23-inlbtn-sc\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb85vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb85vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb custom_padding_tablet=\u00bb||0px||false|false\u00bb custom_padding_phone=\u00bb0vw||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||5px|false|false\u00bb custom_padding_tablet=\u00bb|||0px|false|false\u00bb custom_padding_phone=\u00bb|||0px|false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.6vw\u00bb text_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb0px||1vw||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb4vw\u00bb text_font_size_phone=\u00bb7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Complex sales processes<\/span><\/span><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_padding_tablet=\u00bb0px||0px||false|false\u00bb custom_padding_phone=\u00bb3vw||0px||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

It's important to keep in mind that in B2B, a final sale rarely occurs online. For this reason, SEO should be viewed as a system for generating brand value and capturing leads, rather than as a complete sales process. We can get potential customers to call us and visit us, but the final closing happens offline.<\/span><\/p>\n

Due to online searches, we're seeing customers increasingly more informed about the closing process, and the salesperson's role must increasingly focus on resolving doubts and providing advice. Pushing customers with aggressive closings or bombarding them with limited-time offers are not recommended practices with B2B customers, who have more options than ever. If customers are helped to make the best possible decision for their business, we will gain their trust and our brand will be rewarded in the long run.<\/span><\/p>\n

It's also worth noting that when conducting keyword research to analyze search engine demand for B2B requests, keywords with very low volume are generally found. However, this doesn't mean they're irrelevant or of little value.<\/span><\/p>\n

In B2B, the return on investment from SEO isn't measured by the margins generated by sales acquired through the website. Capturing a single lead, even if it doesn't produce a significant financial return, can generate a customer relationship that lasts for decades. Then, that satisfied customer can open up a whole network of contacts that generate lasting value for our company.<\/span><\/p>\n

In B2B SEO, quality and strategic relevance are much more important than volume. For this reason, a thorough SEO audit, with emphasis on the qualitative aspect, is essential to properly guide the development of our positioning.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(247,247,247,0.39)\u00bb custom_padding=\u00bb0vw||6vw||false|false\u00bb custom_padding_tablet=\u00bb0vw||||false|false\u00bb custom_padding_phone=\u00bb3vw||9vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#5390a0″ background_enable_image=\u00bboff\u00bb background_position=\u00bbbottom_right\u00bb background_horizontal_offset=\u00bb-12%\u00bb background_vertical_offset=\u00bb100%\u00bb width=\u00bb80vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb5vw|3vw|5vw|3vw|false|true\u00bb custom_padding_tablet=\u00bb5vw|3vw|5vw|3vw|false|true\u00bb custom_padding_phone=\u00bb10vw|3vw|8vw|3vw|false|true\u00bb border_radii=\u00bbon|1vw|1vw|1vw|1vw\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb3.3vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbBarlow|600|||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#191918″ header_3_font_size=\u00bb34px\u00bb header_3_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb width=\u00bb70vw\u00bb width_tablet=\u00bb80vw\u00bb width_phone=\u00bb80vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb70vw\u00bb max_width_tablet=\u00bb80vw\u00bb max_width_phone=\u00bb80vw\u00bb max_width_last_edited=\u00bbon|tablet\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb-2px||0vw||false|false\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb7vw\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Do you need B2B SEO?<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb2.9vw\u00bb header_2_line_height=\u00bb1.1em\u00bb header_3_font=\u00bbBarlow|600|||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#191918″ header_3_font_size=\u00bb34px\u00bb header_3_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb width=\u00bb50vw\u00bb width_tablet=\u00bb80vw\u00bb width_phone=\u00bb80vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb50vw\u00bb max_width_tablet=\u00bb80vw\u00bb max_width_phone=\u00bb80vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0.4vw||||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bbleft\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

We are B2B SEO specialists and can help you make the right decisions so your business can take advantage of the opportunities available in search engines. We know that effective B2B SEO requires specific qualitative research, a field in which we are pioneers.<\/span><\/p>\n

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Cuando una empresa compra productos o servicios a otra empresa (B2B) el proceso de venta es muy diferente a cuando lo hace un consumidor final (B2C).Las diferencias entre los dos tipos de cliente, empresa o consumidor final, se pueden apreciar en caracter\u00edsticas como el tiempo en la toma de la decisi\u00f3n, el n\u00famero de personas […]<\/p>","protected":false},"author":1,"featured_media":2657,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-144","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/pages\/144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":0,"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/pages\/144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/media\/2657"}],"wp:attachment":[{"href":"https:\/\/microtactics.net\/en\/wp-json\/wp\/v2\/media?parent=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}