[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(247,247,247,0.39)\u00bb custom_padding=\u00bb9vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb5vw||||false|false\u00bb custom_padding_phone=\u00bb15vw||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90vw\u00bb max_width=\u00bb90vw\u00bb custom_padding=\u00bb||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _dynamic_attributes=\u00bbcontent\u00bb text_font=\u00bbManrope||||||||\u00bb text_font_size=\u00bb2vw\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bbManrope|500|||||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb3.6vw\u00bb header_line_height=\u00bb1.1em\u00bb header_3_font=\u00bbKanit|||on|||||\u00bb header_3_text_color=\u00bb#ffd000″ header_3_font_size=\u00bb20px\u00bb header_3_letter_spacing=\u00bb3px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||10px||false|false\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb50px\u00bb header_font_size_phone=\u00bb40px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bbon|off|off\u00bb admin_label=\u00bbOur Services\u00bb _builder_version=\u00bb4.21.0″ background_color=\u00bbrgba(247,247,247,0.39)\u00bb custom_padding=\u00bb1vw|0px|0vw|0px|false|false\u00bb custom_padding_tablet=\u00bb1vw|0px|0vw|0px|false|false\u00bb custom_padding_phone=\u00bb1vw|0px|0vw|0px|false|false\u00bb saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,1_2,1_4″ use_custom_gutter=\u00bbon\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb positioning=\u00bbnone\u00bb width=\u00bb90vw\u00bb max_width=\u00bb90vw\u00bb custom_padding=\u00bb|0px||||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb position_origin_f=\u00bbcenter_left\u00bb z_index=\u00bb1″ custom_padding=\u00bb||||false|false\u00bb sticky_position=\u00bbtop\u00bb sticky_offset_top=\u00bb100vw\u00bb sticky_limit_top=\u00bbsection\u00bb sticky_limit_bottom=\u00bbsection\u00bb motion_trigger_start=\u00bbbottom\u00bb border_width_right=\u00bb0vw\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|700|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb2vw\u00bb text_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb||0.98vw||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
Table of Contents<\/p>\n
[\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.1em\u00bb link_text_color=\u00bb#000000″ custom_padding=\u00bb||0.6vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
1. B2B SEO<\/a><\/p>\n [\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.1em\u00bb link_text_color=\u00bb#000000″ custom_margin=\u00bb-2vw||||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n 2. SEO for Startups<\/a><\/p>\n [\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.1em\u00bb link_text_color=\u00bb#000000″ custom_margin=\u00bb-1.6vw||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n 3. Business Intelligence SEO<\/a><\/p>\n [\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.1em\u00bb link_text_color=\u00bb#000000″ custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n 4. SEO for Internationalization<\/a><\/p>\n [\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.1em\u00bb link_text_color=\u00bb#000000″ custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n 5. Are you interested in SEO?<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb positioning=\u00bbnone\u00bb custom_padding=\u00bb|||0vw|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text disabled_on=\u00bbon|off|on\u00bb _builder_version=\u00bb4.21.0″ _dynamic_attributes=\u00bbcontent\u00bb text_font=\u00bbManrope||||||||\u00bb text_font_size=\u00bb2vw\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bbManrope|500|||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb3.6vw\u00bb header_line_height=\u00bb1.1em\u00bb header_3_font=\u00bbKanit|||on|||||\u00bb header_3_text_color=\u00bb#ffd000″ header_3_font_size=\u00bb20px\u00bb header_3_letter_spacing=\u00bb3px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||10px||false|false\u00bb text_font_size_tablet=\u00bb8vw\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb5vw\u00bb header_font_size_phone=\u00bb8vw\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n SEO is traditionally viewed as a practice of driving traffic, and ultimately sales or brand visibility, for a business through a website. However, this isn't always the same in all cases.<\/p>\n En el B2B SEO<\/a>entails that we have to think much more about educating and helping the customer in a much longer purchasing process. The Business Intelligence SEO<\/a>approach, in which keyword analysis tools are used to inform strategic decisions and do not aim for search engine ranking, is very helpful in this context.<\/p>\n Below, we'll discuss four emerging SEO trends that challenge the most common understanding of the practice. I hope you find this interesting.<\/p>\n [\/et_pb_text][et_pb_text module_id=\u00bbseob2b\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb2vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb6vw\u00bb text_font_size_phone=\u00bb9vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/cliente-B2C-vs-B2B.png\u00bb title_text=\u00bbcliente-B2C-vs-B2B\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb40vw\u00bb width_tablet=\u00bb60vw\u00bb width_phone=\u00bb60vw\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb40vw\u00bb max_width_tablet=\u00bb60vw\u00bb max_width_phone=\u00bb60vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb min_height=\u00bb10vw\u00bb min_height_tablet=\u00bb20vw\u00bb min_height_phone=\u00bb20vw\u00bb min_height_last_edited=\u00bbon|desktop\u00bb height=\u00bb10vw\u00bb height_tablet=\u00bb20vw\u00bb height_phone=\u00bb20vw\u00bb height_last_edited=\u00bbon|desktop\u00bb max_height=\u00bb10vw\u00bb max_height_tablet=\u00bb20vw\u00bb max_height_phone=\u00bb20vw\u00bb max_height_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb3vw||0vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding_tablet=\u00bb||0vw||false|false\u00bb custom_padding_phone=\u00bb||0vw||false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n The B2B customer is a rational decision-maker. Their operations involve a lot of money and a significant impact on your organization. For this reason, they need to compare suppliers, obtain objective information, and compare data and opinions.<\/p>\n Decision-making is typically bureaucratic. It requires control and multiple people are involved. For this reason, purchasing processes are often lengthy.<\/p>\n For all these reasons, our sales strategy must be as far removed from impulse sales tactics as possible. Our work is nurturing, that is, earning our clients' trust through advice, professionalism, and demonstrating our competence.<\/p>\n [\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/busquedas-B2C-vs-B2B.jpg\u00bb title_text=\u00bbbusquedas-B2C-vs-B2B\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb40vw\u00bb width_tablet=\u00bb60vw\u00bb width_phone=\u00bb60vw\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb40vw\u00bb max_width_tablet=\u00bb60vw\u00bb max_width_phone=\u00bb60vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb min_height=\u00bb10vw\u00bb min_height_tablet=\u00bb20vw\u00bb min_height_phone=\u00bb20vw\u00bb min_height_last_edited=\u00bbon|desktop\u00bb height=\u00bb10vw\u00bb height_tablet=\u00bb20vw\u00bb height_phone=\u00bb20vw\u00bb height_last_edited=\u00bbon|desktop\u00bb max_height=\u00bb10vw\u00bb max_height_tablet=\u00bb20vw\u00bb max_height_phone=\u00bb20vw\u00bb max_height_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb3vw||0vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding_tablet=\u00bb||0vw||false|false\u00bb custom_padding_phone=\u00bb||0vw||false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n When designing an SEO strategy for a B2B client, it's important to understand that this type of client requires expert content. We need to provide them with accurate and relevant information, which typically translates into educational content, user guides, and detailed technical specifications for our products and services.<\/p>\n To fully understand what they need, it is recommended to do a thorough analysis of the target client typology and its Customer Journey<\/a>. Armed with information about what the client needs, we then recommend using interviews to transform expert and technical knowledge into valuable content for the client.<\/p>\n It's worth noting that in keyword research, we may observe abnormally low volumes in B2B environments. This is because these are specialized searches. There are generally few customers in the niches in question, but they tend to have very high average purchase prices, which compensates for their scarcity.<\/p>\n Due to this predictably low traffic volume, qualitative techniques are more valuable when evaluating results than in B2C environments. We don't work with large numbers, but rather with customers who can be counted on the fingers of one hand, from whom we must extract information about their experience with our brand and how to optimize it.<\/p>\n [\/et_pb_text][et_pb_text module_id=\u00bbSEOparaStartups\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb2vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb6vw\u00bb text_font_size_phone=\u00bb9vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb||0vw||false|false\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n In fast-growing, disruptive technology companies, often funded by venture capital, SEO can play several particularly important roles. SEO for startups allows for:<\/strong><\/p>\n [\/et_pb_text][et_pb_text module_id=\u00bbBusinessIntelligenceSEO\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb2vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb6vw\u00bb text_font_size_phone=\u00bb9vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb||0vw||false|false\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n Keyword analytics allows us to see how users search. This enables us to interpret their interests, habits, questions, product demand, and so on. This information is extremely useful in companies' strategic decision-making processes.<\/p>\n SEO for Business Intelligence allows:<\/p>\n [\/et_pb_text][et_pb_text module_id=\u00bbSEOparalaInternacionalizaci\u00f3n\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb2vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb6vw\u00bb text_font_size_phone=\u00bb9vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb ul_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb||0vw||false|false\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n SEO is a tool that can be of great help in an internationalization process. It can significantly reduce costs, significantly reduce operational risk, and guide the process to increase its success rates.<\/p>\n SEO analytics allows you to understand the demand in a target country and analyze the main competitors. With this information, you can create an SEO channel that will help you enter the market virtually, and then take the physical step once you've secured a small market niche.<\/p>\n Below we detail the internationalization process supported by analytics and the development of an SEO channel:<\/p>\n 1. Validate the demand in the target country.<\/strong> We'll use SEO analytics tools to understand search engine demand in the target country. This allows us to gather extensive information about the performance of our target market and how it differs from our home market.<\/p>\n 2. Study the competition.<\/strong> With SEO analysis tools, we can identify the main competitors in our niche in the target country and study their offerings, communication strategies, etc.<\/p>\n 3. Export products.<\/strong> By developing an SEO channel focused on the target country, we can generate sales in that country and ship products from our home country, ensuring the viability of the business before making any real estate investments.<\/p>\n 4. Open a sales center.<\/strong> With an acquired sales flow and all the information we've gathered so far, we can open a sales center located abroad that will allow us to offer better services at our destination.<\/p>\n 5. Implement productive systems.<\/strong> If potential advantages are observed, implementing production systems in the target country can be considered, but only after all the previous steps have been taken, significantly reducing the investment risk.<\/p>\n [\/et_pb_text][et_pb_text module_id=\u00bbteinteresa\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||0vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n If you'd like to learn more about how SEO can help your business, don't hesitate to contact us. We can advise you on how to carry out any of the processes detailed in this article. Write to us through this form<\/a> or by sending an email to info@microtactics.net<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#5390a0″ z_index=\u00bb1″ custom_padding=\u00bb0px|2vw||2vw|false|true\u00bb custom_padding_tablet=\u00bb|4vw||4vw|false|true\u00bb custom_padding_phone=\u00bb|20px||20px|false|true\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb sticky_position=\u00bbtop\u00bb sticky_offset_top=\u00bb100vw\u00bb sticky_limit_bottom=\u00bbsection\u00bb sticky_offset_surrounding=\u00bboff\u00bb sticky_transition=\u00bboff\u00bb motion_trigger_start=\u00bbbottom\u00bb sticky_position_tablet=\u00bbnone\u00bb sticky_position_phone=\u00bbnone\u00bb sticky_position_last_edited=\u00bbon|tablet\u00bb border_radii=\u00bbon|30px|30px|30px|30px\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__sticky_enabled=\u00bboff|sticky\u00bb 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custom_margin=\u00bb3vw||||false|false\u00bb custom_margin_tablet=\u00bb5vw||||false|false\u00bb custom_margin_phone=\u00bb5vw||||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb border_radii=\u00bbon|50%|50%|50%|50%\u00bb border_color_all=\u00bb#FFFFFF\u00bb box_shadow_style=\u00bbpreset4″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb8px\u00bb box_shadow_color=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bb0c6bc8be-1265-496d-a8dc-bc5e9a9a9edf\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.3em\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbJost|700|||||||\u00bb header_3_text_color=\u00bb#000000″ header_3_font_size=\u00bb30px\u00bb header_3_line_height=\u00bb1.2em\u00bb header_4_text_align=\u00bbcenter\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0.81vw||false|false\u00bb text_font_size_tablet=\u00bb3vw\u00bb text_font_size_phone=\u00bb3vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_3_font_size_tablet=\u00bb20px\u00bb header_3_font_size_phone=\u00bb16px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Author: <\/strong>Dar\u00edo G\u00f3mez Gonz\u00e1lez<\/span><\/p>\n [\/et_pb_text][et_pb_divider color=\u00bb#FFFFFF\u00bb divider_position=\u00bbcenter\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0.8vw||0.8vw||true|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bb22d0da71-6393-430b-a0cd-b77dd565e85c\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb0.74vw\u00bb text_line_height=\u00bb1.6em\u00bb header_2_font_size=\u00bb2.1vw\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0.6vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Web positioning specialist and founder of the SEO agency Microtactics. <\/span>He gives talks and training on SEO. <\/span><\/p>\n He is also a musician, musicologist, theater teacher, and founder of the record label Fritanga Records. <\/span>He is passionate about applied philosophy, geopolitics and gastronomy.<\/span><\/p>\n [\/et_pb_text][et_pb_divider color=\u00bb#FFFFFF\u00bb divider_position=\u00bbcenter\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||1.7vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bb38128ce4-78a8-4c45-b3ff-f4fb37f074f0″ text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb1.1vw\u00bb header_font=\u00bb||||||||\u00bb header_4_font=\u00bbJost|700|||||||\u00bb header_4_text_align=\u00bbcenter\u00bb header_4_text_color=\u00bb#000000″ header_4_line_height=\u00bb1.3em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb-1vw||1vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb2.2vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_4_font_size_tablet=\u00bb16px\u00bb header_4_font_size_phone=\u00bb14px\u00bb header_4_font_size_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Follow me on my LinkedIn<\/p>\n [\/et_pb_text][et_pb_social_media_follow 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header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n SEO is traditionally viewed as a practice of driving traffic, and ultimately sales or brand visibility, for a business through a website. However, this isn't always the same in all cases.<\/p>\n En el B2B SEO<\/a>entails that we have to think much more about educating and helping the customer in a much longer purchasing process. The Business Intelligence SEO<\/a>approach, in which keyword analysis tools are used to inform strategic decisions and do not aim for search engine ranking, is very helpful in this context.<\/p>\n Below, we'll discuss four emerging SEO trends that challenge the most common understanding of the practice. I hope you find this interesting.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb7vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n The B2B customer is a rational decision-maker. Their operations involve a lot of money and a significant impact on your organization. For this reason, they need to compare suppliers, obtain objective information, and compare data and opinions.<\/p>\n Decision-making is typically bureaucratic. It requires control and multiple people are involved. For this reason, purchasing processes are often lengthy.<\/p>\n For all these reasons, our sales strategy must be as far removed from impulse sales tactics as possible. Our work is nurturing, that is, earning our clients' trust through advice, professionalism, and demonstrating our competence.<\/p>\n [\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/cliente-B2C-vs-B2B.png\u00bb title_text=\u00bbcliente-B2C-vs-B2B\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n When designing an SEO strategy for a B2B client, it's important to understand that this type of client requires expert content. We need to provide them with accurate and relevant information, which typically translates into educational content, user guides, and detailed technical specifications for our products and services.<\/p>\n To fully understand what they need, it is recommended to do a thorough analysis of the target client typology and its Customer Journey<\/a>. Armed with information about what the client needs, we then recommend using interviews to transform expert and technical knowledge into valuable content for the client.<\/p>\n It's worth noting that in keyword research, we may observe abnormally low volumes in B2B environments. This is because these are specialized searches. There are generally few customers in the niches in question, but they tend to have very high average purchase prices, which compensates for their scarcity.<\/p>\n Due to this predictably low traffic volume, qualitative techniques are more valuable when evaluating results than in B2C environments. We don't work with large numbers, but rather with customers who can be counted on the fingers of one hand, from whom we must extract information about their experience with our brand and how to optimize it.<\/p>\n [\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/busquedas-B2C-vs-B2B.jpg\u00bb title_text=\u00bbbusquedas-B2C-vs-B2B\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb7vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n In fast-growing, disruptive technology companies, often funded by venture capital, SEO can play several particularly important roles. SEO for startups allows for:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb7vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n Keyword analytics allows us to see how users search. This enables us to interpret their interests, habits, questions, product demand, and so on. This information is extremely useful in companies' strategic decision-making processes.<\/p>\n SEO for Business Intelligence allows:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb7vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n SEO is a tool that can be of great help in an internationalization process. It can significantly reduce costs, significantly reduce operational risk, and guide the process to increase its success rates.<\/p>\n SEO analytics allows you to understand the demand in a target country and analyze the main competitors. With this information, you can create an SEO channel that will help you enter the market virtually, and then take the physical step once you've secured a small market niche.<\/p>\n Below we detail the internationalization process supported by analytics and the development of an SEO channel:<\/p>\n 1. Validate the demand in the target country.<\/strong> We'll use SEO analytics tools to understand search engine demand in the target country. This allows us to gather extensive information about the performance of our target market and how it differs from our home market.<\/p>\n 2. Study the competition.<\/strong> With SEO analysis tools, we can identify the main competitors in our niche in the target country and study their offerings, communication strategies, etc.<\/p>\n 3. Export products.<\/strong> By developing an SEO channel focused on the target country, we can generate sales in that country and ship products from our home country, ensuring the viability of the business before making any real estate investments.<\/p>\n 4. Open a sales center.<\/strong> With an acquired sales flow and all the information we've gathered so far, we can open a sales center located abroad that will allow us to offer better services at our destination.<\/p>\n 5. Implement productive systems.<\/strong> If potential advantages are observed, implementing production systems in the target country can be considered, but only after all the previous steps have been taken, significantly reducing the investment risk.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb7vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n If you'd like to learn more about how SEO can help your business, don't hesitate to contact us. We can advise you on how to carry out any of the processes detailed in this article. Write to us through this form<\/a> or by sending an email to info@microtactics.net<\/a><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\u00bboff|on|on\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#5390a0″ width=\u00bb90vw\u00bb max_width=\u00bb90vw\u00bb custom_padding=\u00bb8vw|7vw|8vw|7vw|true|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/foto-perfil.jpg\u00bb title_text=\u00bbfoto-perfil\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb30vw\u00bb max_width=\u00bb30vw\u00bb module_alignment=\u00bbcenter\u00bb min_height=\u00bb20vw\u00bb height=\u00bb20vw\u00bb max_height=\u00bb20vw\u00bb custom_margin=\u00bb||30px||false|false\u00bb border_radii=\u00bbon|10vw|10vw|10vw|10vw\u00bb border_width_all=\u00bb0vw\u00bb border_color_all=\u00bb#FFFFFF\u00bb box_shadow_style=\u00bbpreset4″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb8px\u00bb box_shadow_color=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bb0c6bc8be-1265-496d-a8dc-bc5e9a9a9edf\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.3em\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbJost|700|||||||\u00bb header_3_text_color=\u00bb#000000″ header_3_font_size=\u00bb30px\u00bb header_3_line_height=\u00bb1.2em\u00bb header_4_text_align=\u00bbcenter\u00bb custom_margin=\u00bb9vw||0.81vw||false|false\u00bb text_font_size_tablet=\u00bb3vw\u00bb text_font_size_phone=\u00bb7vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_3_font_size_tablet=\u00bb20px\u00bb header_3_font_size_phone=\u00bb16px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Author: <\/strong>Dar\u00edo G\u00f3mez Gonz\u00e1lez<\/span><\/p>\n [\/et_pb_text][et_pb_divider color=\u00bb#FFFFFF\u00bb divider_position=\u00bbcenter\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb2vw||0.4vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bb22d0da71-6393-430b-a0cd-b77dd565e85c\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.6em\u00bb custom_margin=\u00bb3vw||1.9vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb 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header_4_font=\u00bbJost|700|||||||\u00bb header_4_text_align=\u00bbcenter\u00bb header_4_text_color=\u00bb#000000″ header_4_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb-6vw||0vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_4_font_size_tablet=\u00bb16px\u00bb header_4_font_size_phone=\u00bb14px\u00bb header_4_font_size_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Follow me on my LinkedIn<\/p>\n [\/et_pb_text][et_pb_social_media_follow icon_color=\u00bb#000000″ use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb1vw\u00bb icon_font_size_tablet=\u00bb2vw\u00bb icon_font_size_phone=\u00bb4vw\u00bb icon_font_size_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb text_orientation=\u00bbcenter\u00bb 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global_colors_info=\u00bb{}\u00bb]<\/p>\n Related articles<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb70vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb80vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb70vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb80vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blog fullwidth=\u00bboff\u00bb posts_number=\u00bb3″ include_categories=\u00bb13″ excerpt_length=\u00bb80″ show_more=\u00bbon\u00bb show_categories=\u00bboff\u00bb module_class=\u00bbcm-module\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbManrope|600|||||||\u00bb 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