Table of Contents<\/p>[\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.1em\u00bb link_text_color=\u00bb#000000″ header_2_font_size=\u00bb2.1vw\u00bb custom_padding=\u00bb||0.6vw||false|false\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
1. What is SEO?<\/a><\/p>[\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.1em\u00bb link_text_color=\u00bb#000000″ header_2_font_size=\u00bb2.1vw\u00bb custom_margin=\u00bb-2vw||||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] 2. SEO Benefits<\/a><\/p>[\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.1em\u00bb link_text_color=\u00bb#000000″ header_2_font_size=\u00bb2.1vw\u00bb custom_margin=\u00bb-1.6vw||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] 3. History of SEO<\/a><\/p>[\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.1em\u00bb link_text_color=\u00bb#000000″ header_2_font_size=\u00bb2.1vw\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] 4. How does SEO work?<\/a><\/p>[\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.1em\u00bb link_text_color=\u00bb#000000″ header_2_font_size=\u00bb2.1vw\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] 5. Are you interested in SEO?<\/a><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb positioning=\u00bbnone\u00bb custom_padding=\u00bb|||0vw|false|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][et_pb_text disabled_on=\u00bbon|off|on\u00bb _builder_version=\u00bb4.21.0″ _dynamic_attributes=\u00bbcontent\u00bb text_font=\u00bbManrope||||||||\u00bb text_font_size=\u00bb2vw\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bbManrope|500|||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb3.6vw\u00bb header_line_height=\u00bb1.1em\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_3_font=\u00bbKanit|||on|||||\u00bb header_3_text_color=\u00bb#ffd000″ header_3_font_size=\u00bb20px\u00bb header_3_letter_spacing=\u00bb3px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||10px||false|false\u00bb text_font_size_tablet=\u00bb8vw\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb5vw\u00bb header_font_size_phone=\u00bb8vw\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] SEO, which stands for Search Engine Optimization, is the set of techniques aimed at advantageously positioning a website in the results of search engines such as Google or Yahoo!<\/p>\n An adequate SEO strategy<\/a> can have multiple benefits for a business. It can provide visibility, improve credibility, and increase your brand's reputation. It's also an excellent sales channel for products and services. In addition, it can substantially improve customer relations and satisfaction.<\/p>\n If you want to learn more about what SEO is, its benefits, its history, and how it works, stay tuned for this article.<\/p>[\/et_pb_text][et_pb_text module_id=\u00bbqueesseo\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|700|||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb6vw\u00bb text_font_size_phone=\u00bb9vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] SEO is the practice of optimizing a website for strategic search engine ranking.<\/p>\n Generally, we aim to achieve the highest possible rankings for certain key search engine results. We target searches relevant to our business, trying to connect searchers with a need our company addresses. This could be a need for information or a need to acquire a specific product or service.<\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/Alcanzamos-posiciones-privilegiadas-en-Google.png\u00bb title_text=\u00bbAlcanzamos posiciones privilegiadas en Google\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb30vw\u00bb width_tablet=\u00bb80vw\u00bb width_phone=\u00bb80vw\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb30vw\u00bb max_width_tablet=\u00bb80vw\u00bb max_width_phone=\u00bb80vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb min_height=\u00bb30vw\u00bb min_height_tablet=\u00bb70vw\u00bb min_height_phone=\u00bb70vw\u00bb min_height_last_edited=\u00bbon|desktop\u00bb height=\u00bb30vw\u00bb height_tablet=\u00bb70vw\u00bb height_phone=\u00bb70vw\u00bb height_last_edited=\u00bbon|desktop\u00bb max_height=\u00bb30vw\u00bb max_height_tablet=\u00bb70vw\u00bb max_height_phone=\u00bb70vw\u00bb max_height_last_edited=\u00bbon|desktop\u00bb custom_margin=\u00bb-1vw||0vw|-3vw|false|false\u00bb custom_margin_tablet=\u00bb-1vw||0vw|-3vw|false|false\u00bb custom_margin_phone=\u00bb-1vw||0vw|-3vw|false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding_tablet=\u00bb||0vw||false|false\u00bb custom_padding_phone=\u00bb||0vw||false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb-4vw||1vw||false|false\u00bb custom_margin_tablet=\u00bb-5vw||3vw||false|false\u00bb custom_margin_phone=\u00bb-4vw||3vw||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] To evaluate the results of an SEO strategy, the traffic or sales generated on a website through different search engines are usually measured. This can be easily observed with tools such as Google Analytics<\/a>.<\/p>\n However, we can make the mistake of thinking that more traffic is always better, and that's not true. Sometimes less traffic is better, but it's better targeted. In other words, we need to consider the relevance of our traffic.<\/p>\n The right thing to do is to align SEO objectives with the business's strategic goals. It's important to understand that ranking for certain smaller, but more meaningful, searches can have a much greater impact than searches that drive more traffic to the website.<\/p>[\/et_pb_text][et_pb_text module_id=\u00bbbeneficiosseo\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb6vw\u00bb text_font_size_phone=\u00bb9vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] SEO is one of the digital marketing investments with the highest ROI. It's highly beneficial in all business sectors, but its value in business is particularly significant. business-to-business<\/a><\/p>\n Among the benefits of SEO are:<\/p>\n <\/p>\n The first search engines were more like the Yellow Pages of the Internet than they are today. A vast repository of web pages where, at first, domains were entered manually.<\/p>\n This began to change with the emergence of the first crawlers or spiders. These are bots that navigate the web using hyperlinks to index domains in a database. Over time, these bots also began to compile relevant information about websites, which would help search engines decide which web pages deserve top search rankings.<\/p>[\/et_pb_text][et_pb_text module_id=\u00bbqueesseo\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope|600|||||||\u00bb header_3_font_size=\u00bb1.4vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb6vw\u00bb text_font_size_phone=\u00bb9vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb3vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] Between 1993 and 1994, there was a boom in search engine-related technologies. These include:<\/p>\n In the following years, search engines such as Lycos, Altavista, and Yahoo! became market leaders. However, Google emerged in 1996 and, within three years, became number one thanks to its innovative algorithm.<\/p>[\/et_pb_text][et_pb_text module_id=\u00bbqueesseo\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope|600|||||||\u00bb header_3_font_size=\u00bb1.4vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb6vw\u00bb text_font_size_phone=\u00bb9vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb3vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] Legend has it that SEO was born in 1997, when Bill Thompson, manager of Jefferson Starship, a band formed by former members of the legendary Jefferson Airplane, wanted to show his new website to his concert promoter. Upon doing so, he noticed that the website wasn't showing up at the top of search engines. Thompson, angrily called his web service provider, Cybernautic, asking why his website was showing up on the fourth page of search engines.<\/p>\n The Cybernautic team wasn't sure what the answer was. However, after some research, they found a solution. They wrote the text "Jefferson Starship" multiple times on the website, using the same background color to make it difficult to read. Thus, by having "Jefferson Starship" written more times, search engines perceived the band's website as the most relevant for this term and ranked it first.<\/p>\n Although this story is legendary and we don't know how much of it is true, we can affirm that this was the first way search engines prioritized the relevance of results. Today, by the way, it's a highly penalized practice and one I don't recommend to anyone.<\/p>[\/et_pb_text][et_pb_text module_id=\u00bbqueesseo\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope|600|||||||\u00bb header_3_font_size=\u00bb1.4vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb6vw\u00bb text_font_size_phone=\u00bb9vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] The first major revolution in the world of SEO came in 1996, when Stanford University students Larry Page and Sergey Brin launched Google, which would become the leading search engine starting in 2002. From 2007 to the present, Google has dominated the online search market, accounting for around 80% of global online searches. The reason why Google triumphed over the rest of the search engines is simple. PageRank allowed the quality of websites to be evaluated based on a factor that had become fundamental to search engines: links. By analyzing which pages and domains linked to other domains, it was able to assess the relative value of each web page.<\/p>\n That is, if a website receives many third-party links, it can be assumed that many people cite and share that website, so it's likely of higher quality and relevance. Similarly, if several links within a web page point to a key site, that page is likely important.<\/p>\n This innovation was responsible for Google's overthrow of the major search engines that dominated the internet in the 1990s. Today, the algorithm has become much more sophisticated. We'll explore its evolution in the next section.<\/p>[\/et_pb_text][et_pb_text module_id=\u00bbqueesseo\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope|600|||||||\u00bb header_3_font_size=\u00bb1.4vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb1.2vw||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb6vw\u00bb text_font_size_phone=\u00bb9vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb3vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] Since its founding, Google has constantly implemented innovations in its algorithm. The goal of each of these updates has always been to offer users the best possible results. It has undoubtedly yielded positive results. These updates are known as Google Core Updates<\/a>.<\/p>\n In Google's words:<\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/CoreUpdates-1.png\u00bb title_text=\u00bbCoreUpdates (1)\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb41vw\u00bb width_tablet=\u00bb80vw\u00bb width_phone=\u00bb80vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb41vw\u00bb max_width_tablet=\u00bb80vw\u00bb max_width_phone=\u00bb80vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb min_height=\u00bb8vw\u00bb min_height_tablet=\u00bb10vw\u00bb min_height_phone=\u00bb10vw\u00bb min_height_last_edited=\u00bbon|desktop\u00bb height=\u00bb8vw\u00bb height_tablet=\u00bb10vw\u00bb height_phone=\u00bb10vw\u00bb height_last_edited=\u00bbon|desktop\u00bb max_height=\u00bb8vw\u00bb max_height_tablet=\u00bb10vw\u00bb max_height_phone=\u00bb10vw\u00bb max_height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb-0.8vw||1.2vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] Major updates are historically known by SEO experts and have popular names like Florida, Caffeine, Panda, Penguin, Venice, Hummingbird, etc.<\/p>\n These updates have allowed us to more accurately understand domain quality, penalize spam practices that sought to rank websites that weren't helpful to users, and prioritize newer content in certain searches where freshness is important.<\/p>\n Over time, Google has also learned to filter out illegal or copyrighted content, understand where a user is searching from in order to offer relevant local content (restaurants, businesses, etc.), or return results from pages that do not jeopardize user safety.<\/p>\n The algorithm's most recent innovations are geared toward better interpreting content and user search intent through artificial intelligence designed to understand natural language, better understanding voice searches, and delivering results optimized for mobile devices.<\/p>[\/et_pb_text][et_pb_text module_id=\u00bbcomofuncionaelseo\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb1.3vw||0vw||false|false\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] Search engines like Google are generally businesses. They make their living off paid advertising. They're interested in having as many users as possible because that way they can sell more ads and make more money.<\/p>\n For this reason, they need to retain users. Some, like Ecosia<\/a>They do this by allocating around 35% of their revenue to planting trees. Most achieve this by ensuring that users feel as satisfied as possible with the results when they search for something.<\/p>\n In other words, the fundamental purpose of search engines is to understand and best meet users' search intent. This way, they will more frequently use the search engine that most frequently returns satisfactory results.<\/p>\n Over the years, search engines have improved their technology to deliver relevant, high-quality results. This leads SEO professionals to consider a number of factors that help us improve websites' strategic ranking.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope|600|||||||\u00bb header_3_font_size=\u00bb1.5vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb1vw||0vw||false|false\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb3vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] If in the mid-nineties the best way to achieve positioning for a website was to saturate it with keywords, today this practice can lead to a website being considered SPAM.<\/p>\n To understand the ranking factors, you must understand that they are all subordinate to the fundamental principle that guides the operation of search engines: satisfying the search intent of users.<\/p>\n All SEO ranking factors can be summed up in two: content relevance and quality.<\/p>\n Relevance:<\/strong> A page is considered relevant if it meets the user's search intent. That is, it will be more relevant the closer it comes to providing what the user expects or needs to find at the time of the search.<\/p>\n Quality:<\/strong> A page is considered quality to the extent that it satisfies the search intent. That is, the user ends their session concluding, "This helped me."<\/p>\n However, to understand this, search engines look at hundreds or thousands of small technical factors.<\/p>\n Below is a non-exhaustive list of elements to consider that are traditionally considered ranking factors.<\/p>\n Some can have a positive or negative impact, and with large differences in their relative weight:<\/p>\n <\/p>\n Microtactics<\/a> is an Industrial SEO agency and our experts can advise you<\/a> on how SEO can help your business. If you are interested, contact us.<\/a> We are at your disposal via info@microtactics.net<\/a><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#5390a0″ z_index=\u00bb1″ custom_padding=\u00bb|2vw||2vw|false|true\u00bb custom_padding_tablet=\u00bb4vw|4vw|4vw|4vw|true|true\u00bb custom_padding_phone=\u00bb|20px||20px|true|true\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb sticky_position=\u00bbtop\u00bb sticky_offset_top=\u00bb100vw\u00bb sticky_limit_bottom=\u00bbsection\u00bb sticky_offset_surrounding=\u00bboff\u00bb sticky_transition=\u00bboff\u00bb motion_trigger_start=\u00bbtop\u00bb border_radii=\u00bbon|30px|30px|30px|30px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/foto-perfil.jpg\u00bb title_text=\u00bbfoto-perfil\u00bb _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb 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box_shadow_color=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bb0c6bc8be-1265-496d-a8dc-bc5e9a9a9edf\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.3em\u00bb header_font=\u00bb||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_3_font=\u00bbJost|700|||||||\u00bb header_3_text_color=\u00bb#000000″ header_3_font_size=\u00bb30px\u00bb header_3_line_height=\u00bb1.2em\u00bb header_4_text_align=\u00bbcenter\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0.81vw||false|false\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb3vw\u00bb text_font_size_phone=\u00bb3vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb20px\u00bb header_3_font_size_phone=\u00bb16px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″] Author: <\/strong>Dar\u00edo G\u00f3mez Gonz\u00e1lez<\/span><\/p>[\/et_pb_text][et_pb_divider color=\u00bb#FFFFFF\u00bb divider_position=\u00bbcenter\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0.8vw||0.8vw||true|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bb22d0da71-6393-430b-a0cd-b77dd565e85c\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb0.74vw\u00bb text_line_height=\u00bb1.6em\u00bb header_2_font_size=\u00bb2.1vw\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0.6vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb55px\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb] Web positioning specialist and founder of the SEO agency Microtactics. <\/span>He gives talks and training on SEO. <\/span><\/p>\n He is also a musician, musicologist, theatre teacher and founder of Fritanga Records<\/a><\/strong><\/span> and Playback Galicia Theater<\/strong><\/a><\/span>. <\/span>He is passionate about applied philosophy, economics, geopolitics, and world cuisine.<\/span><\/p>[\/et_pb_text][et_pb_divider color=\u00bb#FFFFFF\u00bb divider_position=\u00bbcenter\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb 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header_4_font_size_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″] Follow me on LinkedIn<\/p>[\/et_pb_text][et_pb_social_media_follow icon_color=\u00bb#000000″ use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb1vw\u00bb icon_font_size_tablet=\u00bb2vw\u00bb icon_font_size_phone=\u00bb4vw\u00bb icon_font_size_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb text_orientation=\u00bbcenter\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_social_media_follow_network social_network=\u00bblinkedin\u00bb url=\u00bbhttps:\/\/www.linkedin.com\/in\/dario-gomez-gonzalez\/\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb background_enable_color=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb 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header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] SEO, which stands for Search Engine Optimization, is the set of techniques aimed at advantageously positioning a website in the results of search engines like Google or Yahoo!.<\/p>\n An adequate SEO strategy<\/a> can have multiple benefits for a business. It can provide visibility, improve credibility, and increase your brand's reputation. It's also an excellent sales channel for products and services. In addition, it can substantially improve customer relations and satisfaction.<\/p>\n If you want to learn more about what SEO is, its benefits, its history, and how it works, stay tuned for this article.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] SEO is the practice of optimizing a website for strategic search engine ranking.<\/p>\n Generally, we aim to achieve the highest possible rankings for certain key search engine results. We target searches relevant to our business, trying to connect searchers with a need our company addresses. This could be a need for information or a need to acquire a specific product or service.<\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/Alcanzamos-posiciones-privilegiadas-en-Google.png\u00bb title_text=\u00bbAlcanzamos posiciones privilegiadas en Google\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb-10vw||||false|false\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] To evaluate the results of an SEO strategy, the traffic or sales generated on a website through different search engines are usually measured. This can be easily observed with tools such as Google Analytics<\/a>.<\/p>\n However, we can make the mistake of thinking that more traffic is always better, and that's not true. Sometimes less traffic is better, but it's better targeted. In other words, we need to consider the relevance of our traffic.<\/p>\n The right thing to do is to align SEO objectives with the business's strategic goals. It's important to understand that ranking for certain smaller, but more meaningful, searches can have a much greater impact than searches that drive more traffic to the website.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] SEO is one of the digital marketing investments with the highest ROI. It's highly beneficial in all business sectors, but its value in business is particularly significant. business-to-business<\/a><\/p>\n Among the benefits of SEO are:<\/p>\n <\/p>\n The first search engines were more like the Yellow Pages of the Internet than they are today. A vast repository of web pages where, at first, domains were entered manually.<\/p>\n This began to change when the first crawlers or spiders emerged. These are bots that navigate the web using hyperlinks to index domains in a database. Over time, these bots also began to compile relevant information about websites, which would help search engines decide which web pages deserve top search rankings.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|600|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb5vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] Between 1993 and 1994, there was a boom in search engine-related technologies. These include:<\/p>\n In the following years, search engines such as Lycos, Altavista, and Yahoo! became market leaders. However, Google emerged in 1996 and, within three years, became number one thanks to its innovative algorithm.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope|600|||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb5vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] Legend has it that SEO was born in 1997, when Bill Thompson, manager of Jefferson Starship, a band formed by former members of the legendary Jefferson Airplane, wanted to show his new website to his concert promoter. Upon doing so, he noticed that the website wasn't showing up at the top of search engines. Thompson, angrily called his web service provider, Cybernautic, asking why his website was showing up on the fourth page of search engines.<\/p>\n The Cybernautic team wasn't sure what the answer was. However, after some research, they found a solution. They wrote the text "Jefferson Starship" multiple times on the website, using the same background color to make it difficult to read. Thus, by having "Jefferson Starship" written more times, search engines perceived the band's website as the most relevant for this term and ranked it first.<\/p>\n Although this story is legendary and we don't know how much of it is true, we can affirm that this was the first way search engines prioritized the relevance of results. Today, by the way, it's a highly penalized practice and one I don't recommend to anyone.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope|600|||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb5vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] The first major revolution in the world of SEO came in 1996, when Stanford University students Larry Page and Sergey Brin launched Google, which would become the leading search engine from 2002 onwards. From 2007 to the present, Google has dominated the online search market, accounting for around 80% of global online searches. The reason why Google triumphed over the rest of the search engines is simple. Google offered searchers PageRank allowed the quality of websites to be evaluated based on a factor that had become fundamental to search engines: links. By analyzing which pages and domains linked to other domains, it was able to assess the relative value of each web page.<\/p>\n That is, if a website receives many third-party links, it can be assumed that many people cite and share that website, so it's likely of higher quality and relevance. Similarly, if several links within a web page point to a key site, that page is likely important.<\/p>\n This innovation was responsible for Google's overthrow of the major search engines that dominated the internet in the 1990s. Today, the algorithm has become much more sophisticated. We'll explore its evolution in the next section.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope|600|||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb5vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] Since its founding, Google has constantly implemented innovations in its algorithm. The goal of each of these updates has always been to offer users the best possible results. It has undoubtedly yielded positive results. These updates are known as Google Core Updates.<\/a><\/p>\n In Google's words:<\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/CoreUpdates-1.png\u00bb title_text=\u00bbCoreUpdates (1)\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] Major updates are historically known by SEO experts and have popular names like Florida, Caffeine, Panda, Penguin, Venice, Hummingbird, etc.<\/p>\n These updates have allowed us to more accurately understand domain quality, penalize spam practices that sought to rank websites that weren't helpful to users, and prioritize newer content in certain searches where freshness is important.<\/p>\n Over time, Google has also learned to filter out illegal or copyrighted content, understand where a user is searching from in order to offer relevant local content (restaurants, businesses, etc.), or return results from pages that do not jeopardize user safety.<\/p>\n The algorithm's most recent innovations are geared toward better interpreting content and user search intent through artificial intelligence designed to understand natural language, better understanding voice searches, and delivering results optimized for mobile devices.<\/p>\n <\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope|600|||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb5vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] Since its founding, Google has constantly implemented innovations in its algorithm. The goal of each of these updates has always been to offer users the best possible results. It has undoubtedly yielded positive results. These updates are known as Google Core Updates.<\/a><\/p>\n In Google's words:<\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/CoreUpdates-1.png\u00bb title_text=\u00bbCoreUpdates (1)\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] Major updates are historically known by SEO experts and have popular names like Florida, Caffeine, Panda, Penguin, Venice, Hummingbird, etc.<\/p>\n These updates have allowed us to more accurately understand domain quality, penalize spam practices that sought to rank websites that weren't helpful to users, and prioritize newer content in certain searches where freshness is important.<\/p>\n Over time, Google has also learned to filter out illegal or copyrighted content, understand where a user is searching from in order to offer relevant local content (restaurants, businesses, etc.), or return results from pages that do not jeopardize user safety.<\/p>\n The algorithm's most recent innovations are geared toward better interpreting content and user search intent through artificial intelligence designed to understand natural language, better understanding voice searches, and delivering results optimized for mobile devices.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] Search engines like Google are generally businesses. They make their living off paid advertising. They're interested in having as many users as possible because that way they can sell more ads and make more money.<\/p>\n For this reason, they need to retain users. Some, like Ecosia<\/a>They do this by allocating around 35% of their revenue to planting trees. Most achieve this by ensuring that users feel as satisfied as possible with the results when they search for something.<\/p>\n In other words, the fundamental purpose of search engines is to understand and best meet users' search intent. This way, they will more frequently use the search engine that most frequently returns satisfactory results.<\/p>\n Over the years, search engines have improved their technology to deliver relevant, high-quality results. This leads SEO professionals to consider a number of factors that help us improve websites' strategic ranking.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope|600|||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb7vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb] If in the mid-nineties the best way to achieve positioning for a website was to saturate it with keywords, today this practice can lead to a website being considered SPAM.<\/p>\n To understand the ranking factors, you must understand that they are all subordinate to the fundamental principle that guides the operation of search engines: satisfying the search intent of users.<\/p>\n All SEO ranking factors can be summed up in two: content relevance and quality.<\/p>\n Relevance: A page is considered relevant if it meets the user's search intent. That is, it will be more relevant the closer it comes to providing what the user expects or needs to find at the time of the search.<\/p>\n Quality: A page is considered quality to the extent that it satisfies the search intent. That is, the user ends their session concluding, "This helped me."<\/p>\n However, to understand this, search engines look at hundreds or thousands of small technical factors.<\/p>\n Below is a non-exhaustive list of factors to consider that are traditionally considered ranking factors. Some can have a positive or negative impact, with significant differences in their relative weight:<\/p>\n Microtactics<\/a> is an Industrial SEO agency and our experts can advise you<\/a> on how SEO can help your business. If you are interested, contact us.<\/a> with us via email info@microtactics.net.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\u00bboff|on|on\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#5390a0″ width=\u00bb90vw\u00bb max_width=\u00bb90vw\u00bb custom_padding=\u00bb8vw|7vw|8vw|7vw|true|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/foto-perfil.jpg\u00bb title_text=\u00bbfoto-perfil\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb30vw\u00bb max_width=\u00bb30vw\u00bb module_alignment=\u00bbcenter\u00bb min_height=\u00bb20vw\u00bb height=\u00bb20vw\u00bb max_height=\u00bb20vw\u00bb custom_margin=\u00bb||30px||false|false\u00bb border_radii=\u00bbon|10vw|10vw|10vw|10vw\u00bb border_width_all=\u00bb0vw\u00bb border_color_all=\u00bb#FFFFFF\u00bb box_shadow_style=\u00bbpreset4″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb8px\u00bb box_shadow_color=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bb0c6bc8be-1265-496d-a8dc-bc5e9a9a9edf\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.3em\u00bb header_font=\u00bb||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_3_font=\u00bbJost|700|||||||\u00bb header_3_text_color=\u00bb#000000″ header_3_font_size=\u00bb30px\u00bb header_3_line_height=\u00bb1.2em\u00bb header_4_text_align=\u00bbcenter\u00bb custom_margin=\u00bb9vw||0.81vw||false|false\u00bb text_font_size_tablet=\u00bb3vw\u00bb text_font_size_phone=\u00bb7vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb20px\u00bb header_3_font_size_phone=\u00bb16px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb] Author: <\/strong>Dar\u00edo G\u00f3mez Gonz\u00e1lez<\/span><\/p>[\/et_pb_text][et_pb_divider color=\u00bb#FFFFFF\u00bb divider_position=\u00bbcenter\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb2vw||0.4vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bb22d0da71-6393-430b-a0cd-b77dd565e85c\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.6em\u00bb header_2_font_size=\u00bb2.1vw\u00bb custom_margin=\u00bb3vw||1.9vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb55px\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb] Web positioning specialist and founder of the SEO agency Microtactics. <\/span>He gives talks and training on SEO. <\/span><\/p>\n He is also a musician, musicologist, theatre teacher and founder of Fritanga Records<\/a> <\/strong><\/span>and Playback Galicia Theater<\/strong><\/a><\/span>.<\/span><\/p>\n He is passionate about applied philosophy, geopolitics, and world cuisine.<\/span><\/p>[\/et_pb_text][et_pb_divider color=\u00bb#FFFFFF\u00bb divider_position=\u00bbcenter\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bb38128ce4-78a8-4c45-b3ff-f4fb37f074f0″ text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb1.1vw\u00bb header_font=\u00bb||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_4_font=\u00bbJost|700|||||||\u00bb header_4_text_align=\u00bbcenter\u00bb header_4_text_color=\u00bb#000000″ header_4_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb-6vw||0vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_4_font_size_tablet=\u00bb16px\u00bb header_4_font_size_phone=\u00bb14px\u00bb header_4_font_size_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb] Follow me on my LinkedIn<\/p>[\/et_pb_text][et_pb_social_media_follow icon_color=\u00bb#000000″ use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb1vw\u00bb icon_font_size_tablet=\u00bb2vw\u00bb icon_font_size_phone=\u00bb4vw\u00bb icon_font_size_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb text_orientation=\u00bbleft\u00bb custom_padding=\u00bb4vw||0vw||false|false\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_social_media_follow_network social_network=\u00bblinkedin\u00bb url=\u00bbhttps:\/\/www.linkedin.com\/in\/dario-gomez-gonzalez\/\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb background_enable_color=\u00bbon\u00bb 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Benefits of SEO<\/h2>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/Beneficios-SEO.png\u00bb title_text=\u00bbBeneficios-SEO\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb40vw\u00bb width_tablet=\u00bb80vw\u00bb width_phone=\u00bb80vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb40vw\u00bb max_width_tablet=\u00bb80vw\u00bb max_width_phone=\u00bb80vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb min_height=\u00bb30vw\u00bb min_height_tablet=\u00bb70vw\u00bb min_height_phone=\u00bb70vw\u00bb min_height_last_edited=\u00bbon|desktop\u00bb height=\u00bb30vw\u00bb height_tablet=\u00bb70vw\u00bb height_phone=\u00bb70vw\u00bb height_last_edited=\u00bbon|desktop\u00bb max_height=\u00bb30vw\u00bb max_height_tablet=\u00bb30vw\u00bb max_height_phone=\u00bb30vw\u00bb max_height_last_edited=\u00bbon|tablet\u00bb custom_margin_tablet=\u00bb1vw||0vw||false|false\u00bb custom_margin_phone=\u00bb2vw||||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ ul_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||0vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
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History of SEO<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
The first search engines<\/h3>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/w3catalog.jpg\u00bb title_text=\u00bbw3catalog\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb20vw\u00bb width_tablet=\u00bb40vw\u00bb width_phone=\u00bb40vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb20vw\u00bb max_width_tablet=\u00bb40vw\u00bb max_width_phone=\u00bb40vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb min_height=\u00bb15vw\u00bb min_height_tablet=\u00bb30vw\u00bb min_height_phone=\u00bb30vw\u00bb min_height_last_edited=\u00bbon|desktop\u00bb height=\u00bb15vw\u00bb height_tablet=\u00bb30vw\u00bb height_phone=\u00bb30vw\u00bb height_last_edited=\u00bbon|desktop\u00bb max_height=\u00bb15vw\u00bb max_height_tablet=\u00bb30vw\u00bb max_height_phone=\u00bb30vw\u00bb max_height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb||1.3vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb ul_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1.2vw||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
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The first SEO job in history<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb-0.8vw||1.5vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
The SEO revolution: Google and links<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb-0.5vw||0.9vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
Google offered users higher-quality, more relevant results. But how did Google prioritize websites with the highest quality and relevance? It did so through a key innovation in its algorithm known as PageRank.<\/p>\nSEO evolves: Google Core Updates<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb-0.8vw||||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
How does SEO work?<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope|600|||||||\u00bb header_3_font_size=\u00bb1.4vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb0.6vw||0.6vw||false|false\u00bb text_font_size_tablet=\u00bb2.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb3vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
The logic of search engines<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||0.8vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
SEO positioning factors<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ ul_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb0.4vw||0vw||false|false\u00bb custom_margin_tablet=\u00bb||0vw||false|false\u00bb custom_margin_phone=\u00bb||0vw||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
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Are you interested in SEO?<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
What is SEO?<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
Benefits of SEO<\/h2>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/Beneficios-SEO.png\u00bb title_text=\u00bbBeneficios-SEO\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb0vw||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
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History of SEO<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
The first search engines<\/h3>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/w3catalog.jpg\u00bb title_text=\u00bbw3catalog\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-4vw||||false|false\u00bb global_colors_info=\u00bb{}\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
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The first SEO job in history<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
The SEO revolution: Google and links<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
Google offered users higher-quality, more relevant results. But how did Google prioritize websites with the highest quality and relevance? It did so through a key innovation in its algorithm known as PageRank.<\/p>\nSEO evolves: Google Core Updates<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
SEO evolves: Google Core Updates<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
How does SEO work?<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope|600|||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb5vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
The logic of search engines<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
SEO positioning factors<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_text_color=\u00bb#000000″ ul_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
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Are you interested in SEO?<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb2.1vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]