{"id":140,"date":"2023-07-13T08:56:57","date_gmt":"2023-07-13T08:56:57","guid":{"rendered":"https:\/\/microtactics.net\/?page_id=140"},"modified":"2024-04-30T11:50:03","modified_gmt":"2024-04-30T11:50:03","slug":"auditoria-seo","status":"publish","type":"page","link":"https:\/\/microtactics.net\/es\/auditoria-seo\/","title":{"rendered":"Auditor\u00eda SEO"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/servicios-auditoria-seo-microtactics.jpg\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_fullwidth_header title=\u00bbAuditor\u00eda SEO\u00bb content_max_width_tablet=\u00bb90vw\u00bb content_max_width_phone=\u00bb90vw\u00bb content_max_width_last_edited=\u00bboff|phone\u00bb module_class=\u00bbcustom-fd-header\u00bb _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb title_font=\u00bbCore Circus||||||||\u00bb title_text_align=\u00bbcenter\u00bb title_font_size=\u00bb6.1vw\u00bb background_color=\u00bbrgba(83,144,160,0.07)\u00bb background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbcenter_left\u00bb background_blend=\u00bbmultiply\u00bb width_tablet=\u00bb100vw\u00bb width_last_edited=\u00bboff|phone\u00bb max_width_tablet=\u00bb100vw\u00bb max_width_last_edited=\u00bboff|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb19vw||17vw||false|false\u00bb custom_padding_tablet=\u00bb32vw||17vw||false|false\u00bb custom_padding_phone=\u00bb32vw||17vw||false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb title_text_align_tablet=\u00bbcenter\u00bb title_text_align_phone=\u00bbcenter\u00bb title_text_align_last_edited=\u00bbon|phone\u00bb title_font_size_tablet=\u00bb5vw\u00bb title_font_size_phone=\u00bb8vw\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb title_line_height_tablet=\u00bb1.2em\u00bb title_line_height_phone=\u00bb1.2em\u00bb title_line_height_last_edited=\u00bbon|phone\u00bb title_text_shadow_style=\u00bbpreset3″ global_colors_info=\u00bb{}\u00bb][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\u00bb1″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ specialty=\u00bbon\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb padding_top_1=\u00bb0px\u00bb padding_top_2=\u00bb0px\u00bb padding_bottom_1=\u00bb0px\u00bb padding_bottom_2=\u00bb0px\u00bb padding_top_bottom_link_1=\u00bbfalse\u00bb padding_top_bottom_link_2=\u00bbfalse\u00bb padding_left_right_link_1=\u00bbfalse\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(247,247,247,0.3)\u00bb inner_width=\u00bb75vw\u00bb inner_max_width=\u00bb75vw\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb7vw||5vw||false|false\u00bb custom_padding_tablet=\u00bb120px||120px||false|false\u00bb custom_padding_phone=\u00bb87px||90px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3″ specialty_columns=\u00bb2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_row_inner _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb width=\u00bb40vw\u00bb max_width=\u00bb40vw\u00bb custom_margin=\u00bb0px||1vw||false|false\u00bb custom_margin_tablet=\u00bb0px||20px||false|false\u00bb custom_margin_phone=\u00bb||15px||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column_inner saved_specialty_column_type=\u00bb2_3″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|700||on|||||\u00bb text_text_color=\u00bb#5390a0″ text_font_size=\u00bb0.97vw\u00bb text_letter_spacing=\u00bb0.1vw\u00bb header_4_font=\u00bbManrope|800||on|||||\u00bb header_4_text_align=\u00bbleft\u00bb header_4_text_color=\u00bb#5390a0″ header_4_font_size=\u00bb16px\u00bb header_4_letter_spacing=\u00bb1.8px\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb0px||3vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.2vw\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.3em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

\u00bfConoces el mercado de b\u00fasquedas de tu sector?<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#0a0a0a\u00bb text_font_size=\u00bb2vw\u00bb text_line_height=\u00bb1.2em\u00bb header_2_font=\u00bbBarlow Condensed|600||on|||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#1b1a1a\u00bb header_2_font_size=\u00bb52px\u00bb header_2_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb0.5vw||0px||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb||||false|false\u00bb text_font_size_tablet=\u00bb3vw\u00bb text_font_size_phone=\u00bb3vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb52px\u00bb header_2_font_size_phone=\u00bb30px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Entiende la situaci\u00f3n de tu negocio y sus oportunidades en los buscadores<\/span><\/p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb width=\u00bb40vw\u00bb max_width=\u00bb40vw\u00bb max_width_tablet=\u00bb100%\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bboff|desktop\u00bb custom_margin=\u00bb0vw|20px|0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column_inner type=\u00bb1_2″ saved_specialty_column_type=\u00bb2_3″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#0a0909″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb0vw||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]

Nuestra Auditor\u00eda SEO valora la posici\u00f3n en el mercado de tu empresa, su p\u00e1gina web, demandas relevantes en los buscadores y el comportamiento del segmento de cliente ideal. <\/span><\/p>\n

El prop\u00f3sito es proponer las acciones m\u00e1s convenientes para el desarrollo del canal SEO del negocio en cuesti\u00f3n.<\/span><\/p>\n

Esto var\u00eda en funci\u00f3n de los recursos disponibles, el sector, la estrategia general del negocio, la estrategia SEO de los competidores o el comportamiento de los clientes entre otros factores a evaluar.<\/span><\/p>[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=\u00bb1_2″ saved_specialty_column_type=\u00bb2_3″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#0a0909″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb0vw|0.5vw||0px|false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]

Nuestra metodolog\u00eda de diagn\u00f3stico ha demostrado ser muy efectiva para nuestros clientes. <\/span><\/p>\n

No conocemos un sistema de diagn\u00f3stico para SEO m\u00e1s completo en el mercado. <\/span><\/p>\n

Para que puedas entender mejor en qu\u00e9 consiste, hablaremos en mayor detalle de cada una de las partes de nuestra auditor\u00eda SEO a continuaci\u00f3n.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/microtactics.net\/contacto\/\u00bb button_text=\u00bbCONTACTO\u00bb button_alignment=\u00bbcenter\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.22.0″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb0.8vw\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#0c354a\u00bb button_border_width=\u00bb2px\u00bb button_border_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_radius=\u00bb0.7vw\u00bb button_letter_spacing=\u00bb1px\u00bb button_font=\u00bbManrope|600|||||||\u00bb button_use_icon=\u00bboff\u00bb positioning=\u00bbfixed\u00bb position_origin_f=\u00bbbottom_right\u00bb vertical_offset=\u00bb1vw\u00bb horizontal_offset=\u00bb2vw\u00bb z_index=\u00bb0″ custom_padding=\u00bb1.1vw|1vw|1.1vw|1vw|true|true\u00bb global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bb#5391a0″ button_bg_enable_color__hover=\u00bbon\u00bb][\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/trafico-competidores-ahrefs.jpg\u00bb alt=\u00bbTr\u00e1fico de competidores en Ahrefs\u00bb title_text=\u00bbTr\u00e1fico de competidores en Ahrefs\u00bb _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb width=\u00bb75vw\u00bb width_tablet=\u00bb20vw\u00bb width_phone=\u00bb20vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb48vw\u00bb max_width_tablet=\u00bb20vw\u00bb max_width_phone=\u00bb20vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb min_height=\u00bb13vw\u00bb min_height_tablet=\u00bb13vw\u00bb min_height_phone=\u00bb13vw\u00bb min_height_last_edited=\u00bbon|desktop\u00bb height=\u00bb24.5vw\u00bb height_tablet=\u00bb13vw\u00bb height_phone=\u00bb13vw\u00bb height_last_edited=\u00bbon|desktop\u00bb max_height=\u00bb382vw\u00bb max_height_tablet=\u00bb13vw\u00bb max_height_phone=\u00bb13vw\u00bb max_height_last_edited=\u00bbon|desktop\u00bb custom_margin=\u00bb59px|0px|0px|-9vw|false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb0.5vw|0px|0px|-8vw|false|false\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover_enabled=\u00bbon|desktop\u00bb]

Datos de competidores extra\u00eddos de la herramienta de anal\u00edtica SEO Ahrefs<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(247,247,247,0.3)\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0vw||2vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90vw\u00bb max_width=\u00bb90vw\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|700||on|||||\u00bb text_text_color=\u00bb#5390a0″ text_font_size=\u00bb0.97vw\u00bb text_letter_spacing=\u00bb0.1vw\u00bb header_font=\u00bb|||on|||||\u00bb header_4_font=\u00bbManrope|800||on|||||\u00bb header_4_text_align=\u00bbleft\u00bb header_4_text_color=\u00bb#5390a0″ header_4_font_size=\u00bb16px\u00bb header_4_letter_spacing=\u00bb1.8px\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_margin_tablet=\u00bb||1.1vw||false|false\u00bb custom_margin_phone=\u00bb0px||3vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.2vw\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.3em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

\u00bfConoces el mercado de b\u00fasquedas de tu sector?<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#0a0a0a\u00bb text_font_size=\u00bb2vw\u00bb text_line_height=\u00bb1.2em\u00bb header_2_font=\u00bbBarlow Condensed|600||on|||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#1b1a1a\u00bb header_2_font_size=\u00bb52px\u00bb header_2_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb-2vw||0px||false|false\u00bb custom_margin_tablet=\u00bb0.5vw||1vw||false|false\u00bb custom_margin_phone=\u00bb||0vw||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_padding_tablet=\u00bb0px||0px||false|false\u00bb custom_padding_phone=\u00bb||3vw||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb3vw\u00bb text_font_size_phone=\u00bb7vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb52px\u00bb header_2_font_size_phone=\u00bb30px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Entiende la situaci\u00f3n de tu negocio y sus oportunidades en los buscadores<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/trafico-competidores-ahrefs.jpg\u00bb alt=\u00bbTr\u00e1fico de competidores en Ahrefs\u00bb title_text=\u00bbTr\u00e1fico de competidores en Ahrefs\u00bb show_bottom_space=\u00bboff\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb8px\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]

Datos de competidores extra\u00eddos de la herramienta de anal\u00edtica SEO Ahrefs<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#0a0909″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb0vw||||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Nuestra Auditor\u00eda SEO valora la posici\u00f3n en el mercado de tu empresa, su p\u00e1gina web, demandas relevantes en los buscadores y el comportamiento del segmento de cliente ideal. <\/span><\/p>\n

El prop\u00f3sito es proponer las acciones m\u00e1s convenientes para el desarrollo del canal SEO del negocio en cuesti\u00f3n.<\/span><\/p>\n

Esto var\u00eda en funci\u00f3n de los recursos disponibles, el sector, la estrategia general del negocio, la estrategia SEO de los competidores o el comportamiento de los clientes entre otros factores a evaluar.<\/span><\/p>\n

Nuestra metodolog\u00eda de diagn\u00f3stico ha demostrado ser muy efectiva para nuestros clientes. <\/span><\/p>\n

No conocemos un sistema de diagn\u00f3stico para SEO m\u00e1s completo en el mercado. Para que puedas entender mejor en qu\u00e9 consiste, hablaremos en mayor detalle de cada una de las partes de nuestra auditor\u00eda SEO a continuaci\u00f3n.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|tablet\u00bb disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(223,230,243,0.33)\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb5vw||5vw||false|false\u00bb custom_padding_tablet=\u00bb7vw||8vw||false|false\u00bb custom_padding_phone=\u00bb9vw||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90vw\u00bb max_width=\u00bb90vw\u00bb custom_margin=\u00bb0px||5vw||false|false\u00bb custom_margin_tablet=\u00bb0px||4vw||false|false\u00bb custom_margin_phone=\u00bb3vw||6vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb animation_direction=\u00bbbottom\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb3vw\u00bb text_line_height=\u00bb1.2em\u00bb header_2_font=\u00bbStaatliches|||on|||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#FFFFFF\u00bb header_2_font_size=\u00bb70px\u00bb header_2_line_height=\u00bb1.1em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb4vw\u00bb text_font_size_phone=\u00bb7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb60px\u00bb header_2_font_size_phone=\u00bb42px\u00bb header_2_font_size_last_edited=\u00bbon|tablet\u00bb text_orientation_tablet=\u00bbcenter\u00bb text_orientation_phone=\u00bbleft\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Qu\u00e9 incluye\u00a0nuestra auditor\u00eda SEO<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb80vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px||3vw||false|false\u00bb custom_margin_tablet=\u00bb0px||0vw||false|false\u00bb custom_margin_phone=\u00bb0px||5vw||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_padding_tablet=\u00bb0px||0px||false|false\u00bb custom_padding_phone=\u00bb3vw||0px||false|false\u00bb module_alignment_tablet=\u00bbcenter\u00bb module_alignment_phone=\u00bbcenter\u00bb module_alignment_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|50px||30px|false|false\u00bb custom_padding_tablet=\u00bb|0px||30px|false|false\u00bb custom_padding_phone=\u00bb|0px||30px|false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb animation_direction=\u00bbbottom\u00bb border_width_left=\u00bb2px\u00bb border_color_left=\u00bb#2c3345″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|700|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.5vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font=\u00bbStaatliches|||on|||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#FFFFFF\u00bb header_3_font_size=\u00bb24px\u00bb custom_margin=\u00bb0px||10px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb3vw\u00bb text_font_size_phone=\u00bb5vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

Auditor\u00eda inicial<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#0f0000″ text_font_size=\u00bb0.97vw\u00bb text_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb17px\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

Para comenzar la auditor\u00eda, nos reunimos con nuestro cliente para entender todo lo posible la realidad del negocio.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|50px||30px|false|false\u00bb custom_padding_tablet=\u00bb|0px||30px|false|false\u00bb custom_padding_phone=\u00bb|0px||30px|false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb animation_direction=\u00bbbottom\u00bb border_width_left=\u00bb2px\u00bb border_color_left=\u00bb#2c3345″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|700|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.5vw\u00bb text_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbStaatliches|||on|||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#FFFFFF\u00bb header_3_font_size=\u00bb24px\u00bb custom_margin=\u00bb0px||10px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb3vw\u00bb text_font_size_phone=\u00bb5vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

Auditor\u00eda SEO Offpage<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#0f0000″ text_font_size=\u00bb0.97vw\u00bb text_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb17px\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

La Auditor\u00eda SEO Offpage comienza con un proceso de keyword research.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|50px||30px|false|false\u00bb custom_padding_tablet=\u00bb|0px||30px|false|false\u00bb custom_padding_phone=\u00bb|0px||30px|false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb animation_direction=\u00bbbottom\u00bb border_width_left=\u00bb2px\u00bb border_color_left=\u00bb#2c3345″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|700|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.5vw\u00bb text_line_height=\u00bb1.1em\u00bb header_3_font=\u00bbStaatliches|||on|||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#FFFFFF\u00bb header_3_font_size=\u00bb24px\u00bb custom_margin=\u00bb0px||10px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb3vw\u00bb text_font_size_phone=\u00bb5vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

Auditor\u00eda SEO Onpage<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#0f0000″ text_font_size=\u00bb0.97vw\u00bb text_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb17px\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

Una vez conocidas las oportunidades disponibles para tu negocio, es necesario saber en qu\u00e9 estado se encuentra la web en la que vamos a trabajar.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|50px||30px|false|false\u00bb custom_padding_tablet=\u00bb|0px||30px|false|false\u00bb custom_padding_phone=\u00bb|0px||30px|false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb animation_direction=\u00bbbottom\u00bb border_width_left=\u00bb2px\u00bb border_color_left=\u00bb#2c3345″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|700|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.5vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font=\u00bbStaatliches|||on|||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#FFFFFF\u00bb header_3_font_size=\u00bb24px\u00bb custom_margin=\u00bb0px||10px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb3vw\u00bb text_font_size_phone=\u00bb5vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

Estrategia SEO<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#0f0000″ text_font_size=\u00bb0.97vw\u00bb text_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb17px\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

Nos preocupamos por dise\u00f1ar una ruta optimizada de implementaci\u00f3n.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|tablet\u00bb disabled_on=\u00bboff|on|on\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(223,230,243,0.33)\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb5vw||5vw||false|false\u00bb custom_padding_tablet=\u00bb9vw||2vw||false|false\u00bb custom_padding_phone=\u00bb9vw||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90vw\u00bb max_width=\u00bb90vw\u00bb custom_margin=\u00bb0px||5vw||false|false\u00bb custom_margin_tablet=\u00bb0px||4vw||false|false\u00bb custom_margin_phone=\u00bb3vw||6vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb animation_direction=\u00bbbottom\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb3vw\u00bb text_line_height=\u00bb1.2em\u00bb header_2_font=\u00bbStaatliches|||on|||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#FFFFFF\u00bb header_2_font_size=\u00bb70px\u00bb header_2_line_height=\u00bb1.1em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb5vw\u00bb text_font_size_phone=\u00bb7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb60px\u00bb header_2_font_size_phone=\u00bb42px\u00bb header_2_font_size_last_edited=\u00bbon|tablet\u00bb text_orientation_tablet=\u00bbcenter\u00bb text_orientation_phone=\u00bbleft\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Qu\u00e9 incluye\u00a0nuestra auditor\u00eda SEO<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90vw\u00bb max_width=\u00bb90vw\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbAuditoria Inicial\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bbL||divi||400″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb5vw\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh5″ header_font=\u00bbManrope|700|||||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb5vw\u00bb body_font=\u00bbManrope||||||||\u00bb body_text_color=\u00bb#000000″ body_font_size=\u00bb4vw\u00bb animation=\u00bboff\u00bb header_font_size_tablet=\u00bb5vw\u00bb header_font_size_phone=\u00bb5vw\u00bb header_font_size_last_edited=\u00bbon|tablet\u00bb body_font_size_tablet=\u00bb2.6vw\u00bb body_font_size_phone=\u00bb4.7vw\u00bb body_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

Para comenzar la auditor\u00eda, nos reunimos con nuestro cliente para entender todo lo posible la realidad del negocio.<\/span><\/p>[\/et_pb_blurb][et_pb_blurb title=\u00bbAuditoria SEO Offpage\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bbL||divi||400″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb5vw\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh5″ header_font=\u00bbManrope|700|||||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb5vw\u00bb body_font=\u00bbManrope||||||||\u00bb body_text_color=\u00bb#000000″ body_font_size=\u00bb4vw\u00bb animation=\u00bboff\u00bb header_font_size_tablet=\u00bb5vw\u00bb header_font_size_phone=\u00bb5vw\u00bb header_font_size_last_edited=\u00bbon|tablet\u00bb body_font_size_tablet=\u00bb2.6vw\u00bb body_font_size_phone=\u00bb4.7vw\u00bb body_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

La Auditor\u00eda SEO Offpage comienza con un proceso de keyword research.<\/span><\/p>[\/et_pb_blurb][et_pb_blurb title=\u00bbAuditoria SEO Onpage\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bbL||divi||400″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb5vw\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh5″ header_font=\u00bbManrope|700|||||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb5vw\u00bb body_font=\u00bbManrope||||||||\u00bb body_text_color=\u00bb#000000″ body_font_size=\u00bb4vw\u00bb animation=\u00bboff\u00bb header_font_size_tablet=\u00bb5vw\u00bb header_font_size_phone=\u00bb5vw\u00bb header_font_size_last_edited=\u00bbon|tablet\u00bb body_font_size_tablet=\u00bb2.6vw\u00bb body_font_size_phone=\u00bb4.7vw\u00bb body_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

Una vez conocidas las oportunidades disponibles para tu negocio, es necesario saber en qu\u00e9 estado se encuentra la web en la que vamos a trabajar.<\/span><\/p>[\/et_pb_blurb][et_pb_blurb title=\u00bbEstrategia SEO\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bbL||divi||400″ icon_color=\u00bb#000000″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb5vw\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh5″ header_font=\u00bbManrope|700|||||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb5vw\u00bb body_font=\u00bbManrope||||||||\u00bb body_text_color=\u00bb#000000″ body_font_size=\u00bb4vw\u00bb animation=\u00bboff\u00bb header_font_size_tablet=\u00bb5vw\u00bb header_font_size_phone=\u00bb5vw\u00bb header_font_size_last_edited=\u00bbon|tablet\u00bb body_font_size_tablet=\u00bb2.6vw\u00bb body_font_size_phone=\u00bb4.7vw\u00bb body_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

Nos preocupamos por dise\u00f1ar una ruta optimizada de implementaci\u00f3n.<\/span><\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(247,247,247,0.3)\u00bb overflow-x=\u00bbhidden\u00bb overflow-y=\u00bbhidden\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb4vw||||false|false\u00bb custom_padding_tablet=\u00bb5vw||3vw||false|false\u00bb custom_padding_phone=\u00bb2vw||0vw||false|false\u00bb border_color_bottom=\u00bb#000000″ border_width_bottom_tablet=\u00bb\u00bb border_width_bottom_phone=\u00bb0px\u00bb border_width_bottom_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb module_class=\u00bbapp-23-inlbtn-sc\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb85vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb85vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb border_color_top=\u00bb#000000″ border_color_bottom=\u00bb#000000″ border_width_top_tablet=\u00bb\u00bb border_width_top_phone=\u00bb0vw\u00bb border_width_top_last_edited=\u00bbon|phone\u00bb border_width_bottom_tablet=\u00bb\u00bb border_width_bottom_phone=\u00bb0px\u00bb border_width_bottom_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||5px|false|false\u00bb custom_padding_tablet=\u00bb|||0px|false|false\u00bb custom_padding_phone=\u00bb|||0px|false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb3vw\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb20px||16px||false|false\u00bb custom_margin_tablet=\u00bb0vw||16px||false|false\u00bb custom_margin_phone=\u00bb9vw||1vw||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Auditor\u00eda SEO inicial<\/h2>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/auditoria-seo-inicial.jpg\u00bb alt=\u00bbAuditor\u00eda SEO Inicial\u00bb title_text=\u00bbAuditor\u00eda SEO Inicial\u00bb src_tablet=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/auditoria-seo-inicial.jpg\u00bb src_phone=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/auditoria-seo-inicial.jpg\u00bb src_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb13px||9px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#4f4f4f\u00bb text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb0px||49px||false|false\u00bb custom_margin_tablet=\u00bb0px||0vw||false|false\u00bb custom_margin_phone=\u00bb0px||0vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Para comenzar la auditor\u00eda, nos reunimos con nuestro cliente para entender todo lo posible la realidad del negocio. En esta auditor\u00eda de cuatro horas, nuestro objetivo es obtener una imagen global de la situaci\u00f3n. Durante la reuni\u00f3n, dialogamos con el equipo de nuestro cliente apoyados en el marco de un an\u00e1lisis DAFO, que nos permite entender la visi\u00f3n que este equipo tiene de la situaci\u00f3n del negocio.<\/span><\/p>\n

Con esta informaci\u00f3n , dise\u00f1amos las preguntas para realizar una segmentaci\u00f3n de clientes. Los clasificamos priorizando las categor\u00edas que son de mayor inter\u00e9s para el negocio y aquellas a los que el negocio puede ofrecer m\u00e1s valor dada su situaci\u00f3n presente. Para visualizar c\u00f3mo se comporta el segmento de cliente objetivo, elaboramos un modelo de su proceso de compra y sus diferentes fases.<\/span><\/p>\n

Terminamos la reuni\u00f3n planteando hip\u00f3tesis sobre el uso que puede hacer este cliente de Google en su proceso de compra y cu\u00e1les pueden ser las b\u00fasquedas podr\u00eda hacer. La intenci\u00f3n es extraer de la empresa todo el conocimiento posible sobre sus clientes, sistematizarlo y priorizarlo.<\/span><\/p>\n

Despu\u00e9s de la reuni\u00f3n, usamos la informaci\u00f3n obtenida para entrevistar a los clientes disponibles que m\u00e1s encajen en la tipolog\u00eda definida en nuestra segmentaci\u00f3n. Nuestro objetivo aqu\u00ed es validar las hip\u00f3tesis planteadas en la reuni\u00f3n inicial. Les preguntamos sobre lo que valoran en un proveedor y en sus webs, su proceso de compra y c\u00f3mo utilizan Google durante el mismo.<\/span><\/p>\n

La informaci\u00f3n cualitativa queda recogida y pendiente de validaci\u00f3n cuantitativa por medio de nuestras herramientas de anal\u00edtica SEO.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||0px|false|false\u00bb custom_padding_tablet=\u00bb|0px|||false|false\u00bb custom_padding_phone=\u00bb|0px|||false|false\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/auditoria-seo-inicial.jpg\u00bb alt=\u00bbAuditor\u00eda SEO Inicial\u00bb title_text=\u00bbAuditor\u00eda SEO Inicial\u00bb src_tablet=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/tyuilo.jpg\u00bb src_phone=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/tyuilo.jpg\u00bb src_last_edited=\u00bboff|phone\u00bb align_tablet=\u00bbcenter\u00bb 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global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(247,247,247,0.3)\u00bb overflow-x=\u00bbhidden\u00bb overflow-y=\u00bbhidden\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb0px||0vw||false|false\u00bb custom_margin_phone=\u00bb0px||0vw||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb2vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb0vw||0vw||false|false\u00bb custom_padding_phone=\u00bb0vw||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ module_class=\u00bbapp-23-inlbtn-sc\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb 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Auditor\u00eda SEO Offpage<\/h2>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/keyword-research.jpg\u00bb alt=\u00bbEquilibrio en el keyword research\u00bb title_text=\u00bbEquilibrio en el keyword research\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb12px||10px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#4f4f4f\u00bb text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb max_width=\u00bb95%\u00bb custom_margin=\u00bb0px||49px||false|false\u00bb custom_margin_tablet=\u00bb1vw||0vw||false|false\u00bb custom_margin_phone=\u00bb0vw||0vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

La Auditor\u00eda SEO Offpage comienza con un proceso de keyword research. A trav\u00e9s de \u00e9l, contrastamos la informaci\u00f3n recogida en la auditor\u00eda inicial a trav\u00e9s de herramientas de anal\u00edtica SEO como Ahrefs o Semrush.<\/span><\/p>\n

En primer lugar, contrastamos la informaci\u00f3n que tenemos con vol\u00famenes de b\u00fasqueda constatados para palabras clave que consideremos de mayor relevancia para el negocio en cuesti\u00f3n.<\/span><\/p>\n

Con esto, elaboramos una lista exhaustiva de posibles keywords hacia las que podemos orientar nuestro contenido. Para cada una de estas palabras clave, evaluamos a los competidores m\u00e1s fuertes observando la calidad y la cantidad de su contenido, as\u00ed como su perfil de backlinking. <\/span><\/p>\n

Con esta informaci\u00f3n podemos calcular el coste que tendr\u00eda para nosotros superar a cada uno de ellos y, en consecuencia, la viabilidad de hacerlo.<\/span><\/p>\n

Tambi\u00e9n podemos utilizar el an\u00e1lisis de los principales competidores para hacer ingenier\u00eda inversa y entender para qu\u00e9 keywords se posicionan sus webs. De este modo podemos entender su orientaci\u00f3n para, midiendo la solidez de su posicionamiento, decidir competir por las mismas posiciones o no.<\/span><\/p>\n

Para terminar, tenemos que evaluar las mejores oportunidades posibles para tu negocio. De ese modo, podremos elaborar un plan de contenido SEO accionable. Esto se hace comprendiendo cu\u00e1les son los recursos disponibles y c\u00f3mo se pueden aprovechar mejor para competir por keywords que supongan un equilibrio entre las m\u00e1s relevantes, las de mayor volumen de tr\u00e1fico y las que representen las oportunidades de posicionamiento menos competidas.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bbon|off|on\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(247,247,247,0.3)\u00bb overflow-x=\u00bbhidden\u00bb overflow-y=\u00bbhidden\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb-3vw||0vw||false|false\u00bb custom_margin_phone=\u00bb0px||0vw||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb2vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb0vw||0vw||false|false\u00bb custom_padding_phone=\u00bb0vw||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ module_class=\u00bbapp-23-inlbtn-sc\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb85vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb85vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb-1vw||0px||false|false\u00bb custom_margin_phone=\u00bb4vw||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb border_width_top=\u00bb0vw\u00bb border_color_top=\u00bb#000000″ border_width_top_tablet=\u00bb0vw\u00bb border_width_top_phone=\u00bb0vw\u00bb border_width_top_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|45px||0px|false|false\u00bb custom_padding_tablet=\u00bb|0px|||false|false\u00bb custom_padding_phone=\u00bb|0px|||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb3vw\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb20px||16px||false|false\u00bb custom_margin_tablet=\u00bb0vw||0vw||false|false\u00bb custom_margin_phone=\u00bb-1vw||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Auditor\u00eda SEO Offpage<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#4f4f4f\u00bb text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb0px||49px||false|false\u00bb custom_margin_tablet=\u00bb1vw||0vw||false|false\u00bb custom_margin_phone=\u00bb0vw||0vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

La Auditor\u00eda SEO Offpage comienza con un proceso de keyword research. A trav\u00e9s de \u00e9l, contrastamos la informaci\u00f3n recogida en la auditor\u00eda inicial a trav\u00e9s de herramientas de anal\u00edtica SEO como Ahrefs o Semrush.<\/span><\/p>\n

En primer lugar, contrastamos la informaci\u00f3n que tenemos con vol\u00famenes de b\u00fasqueda constatados para palabras clave que consideremos de mayor relevancia para el negocio en cuesti\u00f3n.<\/span><\/p>\n

Con esto, elaboramos una lista exhaustiva de posibles keywords hacia las que podemos orientar nuestro contenido. Para cada una de estas keywords, evaluamos a los competidores m\u00e1s fuertes observando la calidad y la cantidad de su contenido, as\u00ed como su perfil de backlinking. <\/span><\/p>\n

Con esta informaci\u00f3n podemos calcular el coste que tendr\u00eda para nosotros superar a cada uno de ellos y, en consecuencia, la viabilidad de hacerlo.<\/span><\/p>\n

Tambi\u00e9n podemos utilizar el an\u00e1lisis de los principales competidores para hacer ingenier\u00eda inversa y entender para qu\u00e9 keywords se posicionan sus webs. De este modo podemos entender su orientaci\u00f3n para, midiendo la solidez de su posicionamiento, decidir competir por las mismas posiciones o no.<\/span><\/p>\n

Para terminar, tenemos que evaluar las mejores oportunidades posibles para tu negocio. De ese modo, podremos elaborar un plan de contenido SEO accionable. Esto se hace comprendiendo cu\u00e1les son los recursos disponibles y c\u00f3mo se pueden aprovechar mejor para competir por keywords que supongan un equilibrio entre las m\u00e1s relevantes, las de mayor volumen de tr\u00e1fico y las que representen las oportunidades de posicionamiento menos competidas.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(247,247,247,0.3)\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb2vw||3vw||false|false\u00bb custom_padding_tablet=\u00bb2vw||4vw||false|false\u00bb custom_padding_phone=\u00bb0vw||3vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb50vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb50vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb0px||1.3vw||false|false\u00bb custom_margin_tablet=\u00bb0px||3vw||false|false\u00bb custom_margin_phone=\u00bb8vw||0vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_padding_tablet=\u00bb0px||0px||false|false\u00bb custom_padding_phone=\u00bb0vw||||false|false\u00bb animation_direction=\u00bbbottom\u00bb border_color_top=\u00bb#000000″ border_width_top_tablet=\u00bb\u00bb border_width_top_phone=\u00bb0.3vw\u00bb border_width_top_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb3vw\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb20px||16px||false|false\u00bb custom_margin_tablet=\u00bb1vw||0vw||false|false\u00bb custom_margin_phone=\u00bb6vw||0vw||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb header_2_text_align_tablet=\u00bbleft\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Auditor\u00eda SEO Onpage<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb3vw\u00bb header_2_line_height=\u00bb1.1em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0.5vw||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb60px\u00bb header_2_font_size_phone=\u00bb42px\u00bb header_2_font_size_last_edited=\u00bboff|desktop\u00bb text_orientation_tablet=\u00bbleft\u00bb text_orientation_phone=\u00bbleft\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Una vez conocidas las oportunidades disponibles para tu negocio, es necesario saber en qu\u00e9 estado se encuentra la web en la que vamos a trabajar. <\/span><\/p>\n

Diferenciamos dos dimensiones de la Auditor\u00eda Onpage:<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb80vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0vw||2vw||false|false\u00bb custom_padding_tablet=\u00bb0vw||6vw||false|false\u00bb custom_padding_phone=\u00bb3vw||0vw||false|false\u00bb link_option_url=\u00bb#\u00bb border_width_bottom=\u00bb0px\u00bb border_color_bottom=\u00bb#393939″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/auditoria-tecnica.png\u00bb alt=\u00bbAuditor\u00eda T\u00e9cnica\u00bb title_text=\u00bbAuditor\u00eda T\u00e9cnica\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb width=\u00bb9%\u00bb max_height=\u00bb93px\u00bb max_height_tablet=\u00bb93px\u00bb max_height_phone=\u00bb49px\u00bb max_height_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb45px||35px||false|false\u00bb custom_margin_tablet=\u00bb45px||35px||false|false\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb2vw\u00bb header_3_font=\u00bbBig Shoulders Display|600||on|||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#FFFFFF\u00bb header_3_font_size=\u00bb28px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb32px||2vw|0vw|false|false\u00bb custom_margin_phone=\u00bb5vw||4vw|0vw|false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb3.5vw\u00bb text_font_size_phone=\u00bb7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb28px\u00bb header_3_font_size_phone=\u00bb24px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bbcenter\u00bb text_orientation_phone=\u00bbcenter\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Auditor\u00eda T\u00e9cnica<\/strong><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb2vw|16px||24px|false|false\u00bb custom_padding=\u00bb3px|||||\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover_enabled=\u00bbon|desktop\u00bb custom_padding__hover=\u00bb3px|||||\u00bb]

Nos dice si la web cumple con los requisitos que exige Google, como los Core Web Vitals y otros aspectos t\u00e9cnicos m\u00ednimos. Entre ellos, cabe destacar la importancia de tener un sitemap operativo, una web de carga r\u00e1pida o tener un certificado SSL correctamente instalado. <\/span><\/p>\n

Tambi\u00e9n es importante evitar duplicidad de archivos, p\u00e1ginas o que todos los hiperv\u00ednculos funcionen correctamente.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb80vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb0vw||0vw||false|false\u00bb custom_padding_phone=\u00bb8vw||6vw||false|false\u00bb link_option_url=\u00bb#\u00bb border_width_bottom=\u00bb0px\u00bb border_color_bottom=\u00bb#393939″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/auditoria-contenido.png\u00bb alt=\u00bbAuditor\u00eda de Contenido\u00bb title_text=\u00bbAuditor\u00eda de Contenido\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb width=\u00bb9%\u00bb max_height=\u00bb60px\u00bb max_height_tablet=\u00bb60px\u00bb max_height_phone=\u00bb60px\u00bb max_height_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb45px||35px||false|false\u00bb custom_margin_tablet=\u00bb45px||35px||false|false\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb2vw\u00bb header_3_font=\u00bbBig Shoulders Display|600||on|||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#FFFFFF\u00bb header_3_font_size=\u00bb28px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb4vw||5vw|0vw|false|false\u00bb custom_margin_phone=\u00bb5vw||4vw|0vw|false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb3.5vw\u00bb text_font_size_phone=\u00bb7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb28px\u00bb header_3_font_size_phone=\u00bb24px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bbcenter\u00bb text_orientation_phone=\u00bbcenter\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]

Auditor\u00eda de Contenido<\/strong><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb2vw|16px||24px|false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Evaluaremos la web con criterios de calidad de contenido y experiencia de usuario para maximizar el valor que ofrece a los visitantes. <\/span><\/p>\n

Esto tendr\u00e1 efectos positivos sobre la tasa de rebote y el tiempo medio en p\u00e1gina. <\/span><\/p>\n

En consecuencia, se ver\u00e1 recompensada con mejores resultados en los motores de b\u00fasqueda.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb module_class=\u00bbshrinkon_1366″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(247,247,247,0.3)\u00bb background_enable_image=\u00bboff\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb50%\u00bb background_position=\u00bbcenter_right\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb1vw||1px||false|false\u00bb custom_padding_tablet=\u00bb0px||3vw||false|false\u00bb custom_padding_phone=\u00bb||||false|false\u00bb background_last_edited=\u00bboff|desktop\u00bb background_enable_image_tablet=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb80vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb||0vw||false|false\u00bb custom_padding_tablet=\u00bb0vw||0vw||false|false\u00bb custom_padding_phone=\u00bb4vw||0vw||false|false\u00bb border_width_top=\u00bb0vw\u00bb border_width_top_tablet=\u00bb0vw\u00bb border_width_top_phone=\u00bb0.3vw\u00bb border_width_top_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb51px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb0vw||0vw||false|false\u00bb custom_margin_tablet=\u00bb3vw||2vw||false|false\u00bb custom_margin_phone=\u00bb2vw||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

Estrategia SEO<\/h2>[\/et_pb_text][et_pb_text disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb width=\u00bb40vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb40vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px||30px||false|false\u00bb custom_margin_tablet=\u00bb-1vw||-2vw||false|false\u00bb custom_margin_phone=\u00bb0px||-4vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

Con toda la informaci\u00f3n recopilada sobre la empresa, el cliente, el sector, los competidores, la web y las demandas relevantes existentes en los motores de b\u00fasqueda, crearemos una estrategia SEO.<\/span><\/p>\n

Nos preocupamos por dise\u00f1ar una ruta optimizada de implementaci\u00f3n.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb max_width_tablet=\u00bb100%\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bboff|desktop\u00bb custom_margin=\u00bb2vw||30px||false|false\u00bb custom_margin_tablet=\u00bb4vw||3vw||false|false\u00bb custom_margin_phone=\u00bb6vw||5vw||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Con esto definido, es el momento de concretar y ejecutar la estrategia. Lo haremos elaborando una lista de tareas y objetivos a cumplir en un periodo de tiempo determinado, con los criterios necesarios para que el equipo de redacci\u00f3n y desarrollo web pueda trabajar en realizarla.<\/span><\/p>\n

Cabe destacar que, adem\u00e1s de desarrollos t\u00e9cnicos y contenido onpage, es necesario proponer t\u00e1cticas de adquisici\u00f3n de backlinks, que variar\u00e1 en forma seg\u00fan la naturaleza del sector, los competidores y los recursos disponibles.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(247,247,247,0.39)\u00bb custom_padding=\u00bb||6vw||false|false\u00bb custom_padding_tablet=\u00bb0vw||8vw||false|false\u00bb custom_padding_phone=\u00bb0vw||10vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#5390a0″ background_enable_image=\u00bboff\u00bb background_position=\u00bbbottom_right\u00bb background_horizontal_offset=\u00bb-12%\u00bb background_vertical_offset=\u00bb100%\u00bb width=\u00bb80vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb5vw|3vw|4.5vw|3vw|false|true\u00bb custom_padding_tablet=\u00bb7vw|3vw|6vw|3vw|false|true\u00bb custom_padding_phone=\u00bb11vw|3vw|5vw|3vw|false|true\u00bb border_radii=\u00bbon|1vw|1vw|1vw|1vw\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb1.9vw\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb width=\u00bb62vw\u00bb width_tablet=\u00bb85vw\u00bb width_phone=\u00bb85vw\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width_tablet=\u00bb85vw\u00bb max_width_phone=\u00bb85vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb3vw\u00bb text_font_size_phone=\u00bb7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bbcenter\u00bb text_orientation_phone=\u00bbleft\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Si necesitas tener una gu\u00eda estrat\u00e9gica completa para orientar el SEO de tu negocio, ponte en contacto con nosotros. <\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb2.9vw\u00bb header_2_line_height=\u00bb1.1em\u00bb header_3_font=\u00bbBarlow|600|||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#191918″ header_3_font_size=\u00bb34px\u00bb header_3_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb width=\u00bb50vw\u00bb width_tablet=\u00bb80vw\u00bb width_phone=\u00bb85vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb50vw\u00bb max_width_tablet=\u00bb80vw\u00bb max_width_phone=\u00bb85vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0.9vw||||false|false\u00bb custom_margin_tablet=\u00bb0.9vw||||false|false\u00bb custom_margin_phone=\u00bb3vw||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bbcenter\u00bb text_orientation_phone=\u00bbleft\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Te ofrecemos un diagn\u00f3stico y un plan de acci\u00f3n completos, con pasos a seguir claros y bien justificados. <\/span>No dudes en llamarnos si quieres m\u00e1s informaci\u00f3n sobre nuestra auditor\u00eda SEO.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/microtactics.net\/contacto\/\u00bb button_text=\u00bbContacto\u00bb button_alignment=\u00bbcenter\u00bb button_alignment_tablet=\u00bbcenter\u00bb button_alignment_phone=\u00bbcenter\u00bb button_alignment_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb1.1vw\u00bb button_text_color=\u00bb#ffffff\u00bb button_border_width=\u00bb2px\u00bb button_border_color=\u00bb#ffffff\u00bb button_font=\u00bbManrope||||||||\u00bb button_icon=\u00bb5||divi||400″ button_on_hover=\u00bboff\u00bb custom_margin=\u00bb||||false|false\u00bb button_text_size_tablet=\u00bb2.2vw\u00bb button_text_size_phone=\u00bb4.2vw\u00bb button_text_size_last_edited=\u00bbon|phone\u00bb box_shadow_style=\u00bbpreset4″ box_shadow_horizontal=\u00bb4px\u00bb box_shadow_vertical=\u00bb4px\u00bb box_shadow_blur=\u00bb2px\u00bb global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|desktop\u00bb box_shadow_horizontal__hover_enabled=\u00bbon|hover\u00bb box_shadow_horizontal__hover=\u00bb0px\u00bb box_shadow_vertical__hover_enabled=\u00bbon|hover\u00bb box_shadow_vertical__hover=\u00bb0px\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|hover\u00bb transform_rotate__hover_enabled=\u00bbon|hover\u00bb transform_skew__hover_enabled=\u00bbon|hover\u00bb transform_origin__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover=\u00bb2px|2px\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

\u00bfConoces el mercado de b\u00fasquedas de tu sector?Entiende la situaci\u00f3n de tu negocio y sus oportunidades en los buscadoresNuestra Auditor\u00eda SEO valora la posici\u00f3n en el mercado de tu empresa, su p\u00e1gina web, demandas relevantes en los buscadores y el comportamiento del segmento de cliente ideal. El prop\u00f3sito es proponer las acciones m\u00e1s convenientes para […]<\/p>\n","protected":false},"author":1,"featured_media":2653,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-140","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/pages\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":0,"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/pages\/140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/media\/2653"}],"wp:attachment":[{"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/media?parent=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}