{"id":142,"date":"2023-07-13T08:57:23","date_gmt":"2023-07-13T08:57:23","guid":{"rendered":"https:\/\/microtactics.net\/?page_id=142"},"modified":"2024-04-30T11:51:05","modified_gmt":"2024-04-30T11:51:05","slug":"plan-de-contenido-seo","status":"publish","type":"page","link":"https:\/\/microtactics.net\/es\/plan-de-contenido-seo\/","title":{"rendered":"Plan de contenido SEO"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_fullwidth_header title=\u00bbPlan de contenido seo\u00bb content_max_width_tablet=\u00bb90vw\u00bb content_max_width_phone=\u00bb90vw\u00bb content_max_width_last_edited=\u00bboff|phone\u00bb module_class=\u00bbcustom-fd-header\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb title_font=\u00bbCore Circus||||||||\u00bb title_text_align=\u00bbcenter\u00bb 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Un plan de contenido SEO<\/strong> es un documento que propone la creaci\u00f3n u optimizaci\u00f3n de una serie de p\u00e1ginas de una web con el fin de mejorar su posicionamiento en los motores de b\u00fasqueda. <\/span><\/p>\n

Tiene una orientaci\u00f3n estrat\u00e9gica, alineada con la visi\u00f3n del negocio, y en el mejor de los casos, se elabora a partir de las conclusiones de una auditor\u00eda SEO<\/a>.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/microtactics.net\/contacto\/\u00bb button_text=\u00bbCONTACTO\u00bb button_alignment=\u00bbcenter\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.22.0″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb0.8vw\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#0c354a\u00bb button_border_width=\u00bb2px\u00bb button_border_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_radius=\u00bb0.7vw\u00bb button_letter_spacing=\u00bb1px\u00bb button_font=\u00bbManrope|600|||||||\u00bb button_use_icon=\u00bboff\u00bb positioning=\u00bbfixed\u00bb position_origin_f=\u00bbbottom_right\u00bb vertical_offset=\u00bb1vw\u00bb horizontal_offset=\u00bb2vw\u00bb z_index=\u00bb0″ custom_padding=\u00bb1.1vw|1vw|1.1vw|1vw|true|true\u00bb global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bb#5391a0″ button_bg_enable_color__hover=\u00bbon\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/plan-de-contenido.jpg\u00bb alt=\u00bbPlan de Contenido SEO\u00bb title_text=\u00bbplan-de-contenido\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb-34px||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_tablet=\u00bb||||false|false\u00bb custom_padding_phone=\u00bb||||false|false\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb box_shadow_style=\u00bbpreset4″ box_shadow_horizontal=\u00bb8px\u00bb box_shadow_vertical=\u00bb8px\u00bb box_shadow_blur=\u00bb9px\u00bb box_shadow_spread=\u00bb-1px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(223,230,243,0.33)\u00bb custom_padding=\u00bb0vw||2vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb85vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb85vw\u00bb max_width_tablet=\u00bb85vw\u00bb max_width_phone=\u00bb85vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/plan-contenido-auditoria-seo.jpg\u00bb alt=\u00bbPlan contenido – Auditor\u00eda SEO\u00bb title_text=\u00bbPlan contenido – Auditor\u00eda SEO\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bbon\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb global_colors_info=\u00bb{}\u00bb]

La auditor\u00eda SEO<\/span><\/a><\/strong><\/span>, adem\u00e1s de evaluar la web desde un punto de vista t\u00e9cnico, sirve para deducir qu\u00e9 busca y valora el segmento de cliente ideal de un negocio en una p\u00e1gina web.<\/span><\/p>\n

Este es un conocimiento esencial para confeccionar nuestro Plan de Contenido.\u00a0 Nos permite orientar nuestro dise\u00f1o web, ofertas, y especialmente, saber qu\u00e9 informaci\u00f3n necesita el cliente a lo largo de su proceso de compra.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb|40px|||false|false\u00bb global_colors_info=\u00bb{}\u00bb]

Con esto presente, podemos elaborar criterios que nos sirvan para decirle a nuestros redactores sobre qu\u00e9 deben escribir y c\u00f3mo. Sin embargo, es necesario validar esta informaci\u00f3n con datos cuantitativos fehacientes.<\/span><\/p>\n

Ah\u00ed entra en juego el an\u00e1lisis de palabras clave. <\/span>Una herramienta que nos permite conocer qu\u00e9 buscan los clientes en Google, a partir del cual podemos justificar con consistencia las decisiones tomadas en el plan de contenido.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|tablet\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(223,230,243,0.33)\u00bb custom_padding=\u00bb5vw||2vw||false|false\u00bb custom_padding_tablet=\u00bb4vw||4vw||false|false\u00bb custom_padding_phone=\u00bb4vw||4vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb85vw\u00bb max_width=\u00bb85vw\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/plan-contenido-auditoria-seo.jpg\u00bb alt=\u00bbPlan contenido – Auditor\u00eda SEO\u00bb title_text=\u00bbPlan contenido – Auditor\u00eda SEO\u00bb align=\u00bbcenter\u00bb disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.3vw\u00bb text_line_height=\u00bb1.4em\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

La auditor\u00eda SEO<\/span><\/strong><\/a>, adem\u00e1s de evaluar la web desde un punto de vista t\u00e9cnico, sirve para deducir el tipo de contenido que busca y valora el segmento de cliente ideal de un negocio.<\/span><\/p>\n

Este es un conocimiento b\u00e1sico para orientar nuestro dise\u00f1o web, ofertas y, especialmente, qu\u00e9 informaci\u00f3n necesita el cliente a lo largo de su proceso de compra.<\/span><\/p>\n

Con esto presente, podemos elaborar criterios que nos sirvan para decirle a nuestros redactores sobre qu\u00e9 deben escribir y c\u00f3mo. Sin embargo, es necesario validar esta informaci\u00f3n con datos cuantitativos fehacientes.<\/span><\/p>\n

Ah\u00ed entra en juego el an\u00e1lisis de palabras clave. <\/span><\/p>\n

Una herramienta que nos permite conocer qu\u00e9 buscan los clientes en Google, a partir del cual podemos justificar con consistencia las decisiones tomadas en el plan de contenido.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(247,247,247,0.3)\u00bb background_enable_image=\u00bboff\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb1231px\u00bb background_position=\u00bbtop_left\u00bb background_horizontal_offset=\u00bb-365px\u00bb background_vertical_offset=\u00bb-729px\u00bb overflow-x=\u00bbhidden\u00bb overflow-y=\u00bbhidden\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb4vw||2vw||false|false\u00bb custom_padding_tablet=\u00bb10vw||4vw||false|false\u00bb custom_padding_phone=\u00bb10vw||9vw||false|false\u00bb background_last_edited=\u00bboff|desktop\u00bb background_enable_image_tablet=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ module_class=\u00bbsaas-landing-20-inlbtn-sc\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb80vw\u00bb max_width=\u00bb80vw\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_direction=\u00bbleft\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|600||on|||||\u00bb text_text_color=\u00bb#5390a0″ text_font_size=\u00bb0.97vw\u00bb text_letter_spacing=\u00bb0.1vw\u00bb header_4_font=\u00bbManrope|800||on|||||\u00bb header_4_text_align=\u00bbleft\u00bb header_4_text_color=\u00bb#5390a0″ header_4_font_size=\u00bb16px\u00bb header_4_letter_spacing=\u00bb1.8px\u00bb custom_margin=\u00bb0px||0.6vw||false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb0px||3vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.2vw\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.3em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Keyword research<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb3vw\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb0px||7px||false|false\u00bb custom_margin_tablet=\u00bb0px||8px||false|false\u00bb custom_margin_phone=\u00bb0px||8px||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

An\u00e1lisis de palabras clave<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#0a0606″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb0px||19px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

Para poder captar a nuestro cliente ideal, necesitamos saber qu\u00e9 busca. <\/span><\/p>\n

El an\u00e1lisis de palabras clave permite conocer el n\u00famero de veces que se busca cada t\u00e9rmino en Google. <\/span><\/p>\n

Con herramientas de anal\u00edtica SEO como Ahrefs o Semrush, podemos saber el volumen de b\u00fasquedas al mes que tiene un determinado t\u00e9rmino para un pa\u00eds dado.<\/span><\/p>\n

Por ejemplo, podemos ver que la b\u00fasqueda \u201choteles en Madrid cerca de Atocha\u201d tiene 2100 b\u00fasquedas mensuales en Espa\u00f1a. Sin embargo \u201choteles en Madrid con garaje\u201d tiene 40.\u00a0<\/span><\/p>\n

Esta informaci\u00f3n nos sirve para validar las conclusiones de nuestra investigaci\u00f3n cualitativa sobre qu\u00e9 demandan nuestros clientes y orientar nuestro proceso de creaci\u00f3n de contenido hacia los t\u00e9rminos que representen mejores oportunidades para nuestro negocio.<\/span><\/p>\n

En el keyword research tambi\u00e9n hay indicadores que nos permiten saber lo competido que est\u00e1 un t\u00e9rmino determinado. <\/span><\/p>\n

Es decir, podemos saber cu\u00e1ntas webs est\u00e1n posicionadas para una b\u00fasqueda determinada y la solidez de su posicionamiento. Esto ayuda a evaluar las palabras clave a las que debemos apuntar. Algunas, a\u00fan siendo relevantes y teniendo buen volumen de tr\u00e1fico, pueden estar demasiado competidas y puede ser contraproducente tenerlas como objetivo.\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_tablet=\u00bb|||0px|false|false\u00bb custom_padding_phone=\u00bb|||0px|false|false\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb animation_direction=\u00bbright\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/keyword-research-hoteles.jpg\u00bb alt=\u00bbKeyword research de ejemplo\u00bb title_text=\u00bbKeyword research de ejemplo\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|tablet\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb86vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb128%\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb height_tablet=\u00bb\u00bb height_phone=\u00bb80vw\u00bb height_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb109px||0px||false|false\u00bb custom_margin_tablet=\u00bb1vw||3px||false|false\u00bb custom_margin_phone=\u00bb7vw||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px|80px|0px|114px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_font_size=\u00bb12px\u00bb link_font=\u00bbManrope||||||||\u00bb custom_margin=\u00bb0.7vw|||8.5vw|false|false\u00bb custom_margin_tablet=\u00bb0.7vw||||false|false\u00bb custom_margin_phone=\u00bb1.1vw|||10vw|false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb13px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb inline_fonts=\u00bbManrope\u00bb global_colors_info=\u00bb{}\u00bb]

Datos de demanda extra\u00eddos de la herramienta de anal\u00edtica SEO Ahrefs<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/test.conocenos.es\/wp-content\/uploads\/2023\/06\/334535-scaled.jpg\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.21.0″ positioning=\u00bbnone\u00bb width=\u00bb80vw\u00bb width_tablet=\u00bb80vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb80vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#ffffff\u00bb positioning=\u00bbnone\u00bb custom_padding=\u00bb3vw|3vw|3vw|3vw|true|true\u00bb custom_padding_tablet=\u00bb6vw|4vw|6vw|4vw|true|true\u00bb custom_padding_phone=\u00bb9vw|7vw|9vw|7vw|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_color_all=\u00bb#d6d6d6″ global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bboff|desktop\u00bb transform_scale__hover_enabled=\u00bboff|desktop\u00bb transform_translate__hover_enabled=\u00bboff|desktop\u00bb transform_rotate__hover_enabled=\u00bboff|desktop\u00bb transform_skew__hover_enabled=\u00bboff|desktop\u00bb transform_origin__hover_enabled=\u00bboff|desktop\u00bb transform_scale__hover=\u00bb105%|105%\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#2c394c\u00bb header_font_size=\u00bb35px\u00bb header_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb2vw\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb25px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]

Benchmarking de SEO<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#424141″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb-6px||\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Cuando el usuario hace una b\u00fasqueda, detr\u00e1s de las palabras que escoge se encuentra el deseo de encontrar algo espec\u00edfico. <\/span>La labor de los buscadores como Google es entender cu\u00e1l es la p\u00e1gina web que mejor responde a ese deseo.<\/span><\/p>\n

El benchmarking de un plan de SEO consiste en analizar los primeros resultados que devuelve Google para un determinado t\u00e9rmino. <\/span><\/p>\n

Como Google prioriza el contenido que considera m\u00e1s relevante para dicha palabra clave, al estudiarlo, obtendremos informaci\u00f3n clave para deducir la intenci\u00f3n de b\u00fasqueda de un usuario.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ background_color=\u00bb#ffffff\u00bb positioning=\u00bbnone\u00bb custom_padding=\u00bb3vw|3vw|3vw|3vw|true|true\u00bb custom_padding_tablet=\u00bb6vw|4vw|6vw|4vw|true|true\u00bb custom_padding_phone=\u00bb9vw|7vw|9vw|7vw|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_color_all=\u00bb#d6d6d6″ global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bboff|desktop\u00bb transform_scale__hover_enabled=\u00bboff|desktop\u00bb transform_translate__hover_enabled=\u00bboff|desktop\u00bb transform_rotate__hover_enabled=\u00bboff|desktop\u00bb transform_skew__hover_enabled=\u00bboff|desktop\u00bb transform_origin__hover_enabled=\u00bboff|desktop\u00bb transform_scale__hover=\u00bb105%|105%\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#424141″ text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb-6px||\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Nuestra labor como expertos en SEO, es dise\u00f1ar la web y el contenido que mejor responda a esa intenci\u00f3n. Para ello, es fundamental entender a nuestro cliente. <\/span><\/p>\n

Por esta raz\u00f3n, en nuestra auditor\u00eda SEO, profundizamos en el an\u00e1lisis del proceso de compra del cliente, prestando especial atenci\u00f3n a deducir qu\u00e9 b\u00fasquedas puede realizar en cada fase.<\/span><\/p>\n

Teniendo en cuenta que los primeros resultados tienden a ser los m\u00e1s satisfactorios para el usuario, podemos comprender mejor al cliente. El benchmarking nos sirve tambi\u00e9n para investigar y adoptar las mejores pr\u00e1cticas de los competidores, que nos permitan crear un contenido de caracter\u00edsticas superiores.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ background_color=\u00bbrgba(247,247,247,0.39)\u00bb background_enable_image=\u00bboff\u00bb custom_padding=\u00bb4vw|0px|1vw|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ width=\u00bb80vw\u00bb width_tablet=\u00bb90%\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb90%\u00bb max_width_phone=\u00bb90%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb27px|0px|18px|0px|false|false\u00bb animation_direction=\u00bbtop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ header_font=\u00bbPoppins|800|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#333333″ header_font_size=\u00bb35px\u00bb header_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb3.5vw\u00bb header_2_letter_spacing=\u00bb0.1vw\u00bb max_width=\u00bb70%\u00bb max_width_tablet=\u00bb87%\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb|||\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb25px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb header_2_text_align_tablet=\u00bbcenter\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]

Plan de contenido SEO<\/h2>[\/et_pb_text][et_pb_divider color=\u00bb#0c354a\u00bb divider_weight=\u00bb0.25vw\u00bb divider_weight_tablet=\u00bb0.5vw\u00bb divider_weight_phone=\u00bb0.9vw\u00bb divider_weight_last_edited=\u00bbon|tablet\u00bb disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.21.0″ width=\u00bb3vw\u00bb width_tablet=\u00bb6vw\u00bb width_phone=\u00bb11vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb3vw\u00bb max_width_tablet=\u00bb6vw\u00bb max_width_phone=\u00bb11vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb-25px||5px|\u00bb module_alignment_tablet=\u00bbcenter\u00bb module_alignment_phone=\u00bbcenter\u00bb module_alignment_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#0a0a0a\u00bb text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.4em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bb||||||||\u00bb header_2_font_size=\u00bb15px\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb84%\u00bb max_width_tablet=\u00bb87%\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb-1px||\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bbcenter\u00bb text_orientation_phone=\u00bbleft\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Una vez que tenemos toda la informaci\u00f3n sobre nuestros clientes, su intenci\u00f3n de b\u00fasqueda, vol\u00famenes de demanda y conocemos las pr\u00e1cticas de los competidores es el momento de planificar qu\u00e9 contenido vamos hacer y c\u00f3mo vamos a hacerlo. <\/span><\/p>\n

Debemos contrastar esta informaci\u00f3n con la situaci\u00f3n de nuestro negocio, es decir, los factores externos con nuestra posici\u00f3n estrat\u00e9gica y recursos. Esta es la mejor manera de resultar \u00fatiles y destacar sobre la competencia con contenido diferencial, pero tambi\u00e9n de que nuestro producto o servicio sea relevante para qui\u00e9n hace las b\u00fasqueda.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ make_equal=\u00bbon\u00bb disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.21.0″ width=\u00bb80vw\u00bb width_tablet=\u00bb90%\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb90%\u00bb max_width_phone=\u00bb90%\u00bb max_width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb2vw||||false|false\u00bb animation_direction=\u00bbtop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider show_divider=\u00bboff\u00bb _builder_version=\u00bb4.24.3″ background_image=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/plan-contenido-ajedrez.jpg\u00bb z_index=\u00bb1″ custom_padding=\u00bb12vw||12vw||true|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.24.3″ text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.3em\u00bb header_3_font=\u00bbPoppins|700|||||||\u00bb header_3_text_color=\u00bb#ffffff\u00bb header_3_font_size=\u00bb14px\u00bb header_3_letter_spacing=\u00bb2px\u00bb background_color=\u00bb#0c354a\u00bb transform_translate_linked__hover=\u00bboff\u00bb z_index=\u00bb999″ width=\u00bb26vw\u00bb width_tablet=\u00bb80vw\u00bb width_phone=\u00bb80vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb26vw\u00bb max_width_tablet=\u00bb80vw\u00bb max_width_phone=\u00bb80vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbright\u00bb custom_margin=\u00bb-11vw||||false|false\u00bb custom_padding=\u00bb3vw|2vw|2vw|2vw|false|true\u00bb custom_padding_tablet=\u00bb4vw|5vw|0vw|5vw|false|true\u00bb custom_padding_phone=\u00bb4vw|5vw|0vw|5vw|false|true\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bboff|desktop\u00bb transform_scale__hover_enabled=\u00bboff|desktop\u00bb transform_translate__hover_enabled=\u00bboff|desktop\u00bb transform_rotate__hover_enabled=\u00bboff|desktop\u00bb transform_skew__hover_enabled=\u00bboff|desktop\u00bb transform_origin__hover_enabled=\u00bboff|desktop\u00bb transform_translate__hover=\u00bb0px|-20px\u00bb]

Lo ideal es planificar el contenido en un horizonte temporal (por ejemplo, seis meses), para posteriormente hacer un proceso de evaluaci\u00f3n y mejora seguido de una nueva propuesta de contenido.<\/span><\/span><\/p>\n

<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider show_divider=\u00bboff\u00bb _builder_version=\u00bb4.24.3″ background_image=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/plan-contenido-google.jpg\u00bb z_index=\u00bb1″ custom_padding=\u00bb12vw||12vw||true|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.24.3″ text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb1vw\u00bb text_line_height=\u00bb1.4em\u00bb header_font=\u00bbPoppins|700|||||||\u00bb header_text_color=\u00bb#ffffff\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.3em\u00bb header_3_font=\u00bbPoppins|700|||||||\u00bb header_3_text_color=\u00bb#ffffff\u00bb header_3_font_size=\u00bb14px\u00bb header_3_letter_spacing=\u00bb2px\u00bb background_color=\u00bb#5390a0″ transform_translate_linked__hover=\u00bboff\u00bb z_index=\u00bb999″ width=\u00bb26vw\u00bb width_tablet=\u00bb80vw\u00bb width_phone=\u00bb80vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb26vw\u00bb max_width_tablet=\u00bb80vw\u00bb max_width_phone=\u00bb80vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb-11vw||||false|false\u00bb custom_padding=\u00bb3vw|2vw|2vw|2vw|false|true\u00bb custom_padding_tablet=\u00bb2vw|5vw|1vw|5vw|false|true\u00bb custom_padding_phone=\u00bb2vw|5vw|1vw|5vw|false|true\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bboff|desktop\u00bb transform_scale__hover_enabled=\u00bboff|desktop\u00bb transform_translate__hover=\u00bb0px|-20px\u00bb transform_translate__hover_enabled=\u00bboff|desktop\u00bb transform_rotate__hover_enabled=\u00bboff|desktop\u00bb transform_skew__hover_enabled=\u00bboff|desktop\u00bb transform_origin__hover_enabled=\u00bboff|desktop\u00bb]

Escribiremos teniendo en cuenta criterios generales de buenas pr\u00e1cticas en SEO, experiencia de usuario y copywriting. Todo ello para satisfacer lo mejor posible al usuario que busca y mejorar nuestros rankings en Google.<\/span><\/p>\n

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Lo ideal es planificar el contenido en un horizonte temporal (por ejemplo, seis meses), para posteriormente hacer un proceso de evaluaci\u00f3n y mejora seguido de una nueva propuesta de contenido.<\/span><\/span><\/p>\n

 <\/p>\n

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Con el fin de alcanzar el mayor nivel de calidad posible, escribiremos teniendo en cuenta criterios generales de buenas pr\u00e1cticas en experiencia de usuario y copywriting, a la vez de criterios espec\u00edficos del tipo proyecto derivados de nuestra Auditor\u00eda SEO, keyword research y benchmarking.<\/span><\/p>\n

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\u00bfNecesitas un plan de contenido para SEO?<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_2_font_size=\u00bb2.9vw\u00bb header_2_line_height=\u00bb1.1em\u00bb header_3_font=\u00bbBarlow|600|||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#191918″ header_3_font_size=\u00bb34px\u00bb header_3_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb width=\u00bb50vw\u00bb width_tablet=\u00bb80vw\u00bb width_phone=\u00bb80vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb50vw\u00bb max_width_tablet=\u00bb80vw\u00bb max_width_phone=\u00bb80vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0.4vw||||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bbleft\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Si quieres un documento que te indique exactamente, paso a paso, qu\u00e9 debes hacer para lograr los mejores resultados en los motores de b\u00fasqueda, podemos ayudarte. <\/span>Ponte en contacto con nosotros y crearemos un plan de contenido SEO para ti, adaptado a tus necesidades.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/microtactics.net\/contacto\/\u00bb button_text=\u00bbContacto\u00bb button_alignment=\u00bbcenter\u00bb button_alignment_phone=\u00bbcenter\u00bb button_alignment_last_edited=\u00bboff|phone\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb1.1vw\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bbrgba(0,0,0,0.06)\u00bb button_border_width=\u00bb2px\u00bb button_border_color=\u00bb#ffffff\u00bb button_font=\u00bbManrope||||||||\u00bb button_icon=\u00bb5||divi||400″ button_on_hover=\u00bboff\u00bb transform_translate=\u00bb2px|2px\u00bb custom_margin=\u00bb-0.7vw|||1.7vw|false|false\u00bb custom_margin_tablet=\u00bb-0.7vw|||1.7vw|false|false\u00bb custom_margin_phone=\u00bb0vw|||0vw|false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb button_text_size_tablet=\u00bb2.2vw\u00bb button_text_size_phone=\u00bb4.2vw\u00bb button_text_size_last_edited=\u00bbon|phone\u00bb box_shadow_style=\u00bbpreset4″ box_shadow_horizontal=\u00bb4px\u00bb box_shadow_vertical=\u00bb4px\u00bb box_shadow_blur=\u00bb2px\u00bb global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bbrgba(0,0,0,0)\u00bb button_bg_enable_color__hover=\u00bbon\u00bb box_shadow_horizontal__hover_enabled=\u00bbon|hover\u00bb box_shadow_horizontal__hover=\u00bb0px\u00bb box_shadow_vertical__hover_enabled=\u00bbon|hover\u00bb box_shadow_vertical__hover=\u00bb0px\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Un plan de contenido SEO es un documento que propone la creaci\u00f3n u optimizaci\u00f3n de una serie de p\u00e1ginas de una web con el fin de mejorar su posicionamiento en los motores de b\u00fasqueda. Tiene una orientaci\u00f3n estrat\u00e9gica, alineada con la visi\u00f3n del negocio, y en el mejor de los casos, se elabora a partir […]<\/p>\n","protected":false},"author":1,"featured_media":2655,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-142","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/pages\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":0,"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/pages\/142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/media\/2655"}],"wp:attachment":[{"href":"https:\/\/microtactics.net\/es\/wp-json\/wp\/v2\/media?parent=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}