[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(247,247,247,0.39)\u00bb custom_padding=\u00bb9vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb5vw||||false|false\u00bb custom_padding_phone=\u00bb15vw||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90vw\u00bb max_width=\u00bb90vw\u00bb custom_padding=\u00bb||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _dynamic_attributes=\u00bbcontent\u00bb text_font=\u00bbManrope||||||||\u00bb text_font_size=\u00bb2vw\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bbManrope|500|||||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb3.6vw\u00bb header_line_height=\u00bb1.1em\u00bb header_3_font=\u00bbKanit|||on|||||\u00bb header_3_text_color=\u00bb#ffd000″ header_3_font_size=\u00bb20px\u00bb header_3_letter_spacing=\u00bb3px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||10px||false|false\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb50px\u00bb header_font_size_phone=\u00bb40px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb disabled_on=\u00bbon|off|off\u00bb admin_label=\u00bbOur Services\u00bb _builder_version=\u00bb4.21.0″ background_color=\u00bbrgba(247,247,247,0.39)\u00bb custom_padding=\u00bb1vw|0px|0vw|0px|false|false\u00bb custom_padding_tablet=\u00bb1vw|0px|0vw|0px|false|false\u00bb custom_padding_phone=\u00bb1vw|0px|0vw|0px|false|false\u00bb saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,1_2,1_4″ use_custom_gutter=\u00bbon\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb positioning=\u00bbnone\u00bb width=\u00bb90vw\u00bb max_width=\u00bb90vw\u00bb custom_padding=\u00bb|0px||||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb position_origin_f=\u00bbcenter_left\u00bb z_index=\u00bb1″ custom_padding=\u00bb||||false|false\u00bb sticky_position=\u00bbtop\u00bb sticky_offset_top=\u00bb100vw\u00bb sticky_limit_top=\u00bbsection\u00bb sticky_limit_bottom=\u00bbsection\u00bb motion_trigger_start=\u00bbbottom\u00bb border_width_right=\u00bb0vw\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope|700|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb2vw\u00bb text_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb||0.98vw||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
Tabla de contenido<\/p>\n
[\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.1em\u00bb link_text_color=\u00bb#000000″ custom_padding=\u00bb||0.6vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
1. SEO B2B<\/a><\/p>\n [\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.1em\u00bb link_text_color=\u00bb#000000″ custom_margin=\u00bb-2vw||||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n 2. SEO para Startups<\/a><\/p>\n [\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.1em\u00bb link_text_color=\u00bb#000000″ custom_margin=\u00bb-1.6vw||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n 3. Business Intelligence SEO<\/a><\/p>\n [\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.1em\u00bb link_text_color=\u00bb#000000″ custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n 4. SEO para la Internacionalizaci\u00f3n<\/a><\/p>\n [\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|off\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.1em\u00bb link_text_color=\u00bb#000000″ custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n 5. \u00bfTe interesa el SEO?<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb positioning=\u00bbnone\u00bb custom_padding=\u00bb|||0vw|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text disabled_on=\u00bbon|off|on\u00bb _builder_version=\u00bb4.21.0″ _dynamic_attributes=\u00bbcontent\u00bb text_font=\u00bbManrope||||||||\u00bb text_font_size=\u00bb2vw\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bbManrope|500|||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb3.6vw\u00bb header_line_height=\u00bb1.1em\u00bb header_3_font=\u00bbKanit|||on|||||\u00bb header_3_text_color=\u00bb#ffd000″ header_3_font_size=\u00bb20px\u00bb header_3_letter_spacing=\u00bb3px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||10px||false|false\u00bb text_font_size_tablet=\u00bb8vw\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb5vw\u00bb header_font_size_phone=\u00bb8vw\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n El SEO se ve tradicionalmente como una pr\u00e1ctica para lograr visitas, y en \u00faltimo t\u00e9rmino ventas o visibilidad de marca, para un negocio a trav\u00e9s de una p\u00e1gina web. Esto, sin embargo, no siempre es igual en todos los casos.<\/p>\n En el SEO B2B<\/a>, la naturaleza del cliente hace que haya que pensar mucho m\u00e1s en educar y ayudar al cliente en un proceso de compra mucho m\u00e1s largo. En el SEO para Business Intelligence<\/a>, las herramientas de an\u00e1lisis de palabras clave se utilizan para informar decisiones estrat\u00e9gicas y no se busca el posicionamiento en buscadores.<\/p>\n A continuaci\u00f3n vamos a hablar sobre cuatro tendencias emergentes relacionadas con el SEO que retan la concepci\u00f3n m\u00e1s t\u00edpica que se tiene de esta pr\u00e1ctica. Espero que la lectura sea de vuestro inter\u00e9s.<\/p>\n [\/et_pb_text][et_pb_text module_id=\u00bbseob2b\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb2vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb6vw\u00bb text_font_size_phone=\u00bb9vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/cliente-B2C-vs-B2B.png\u00bb title_text=\u00bbcliente-B2C-vs-B2B\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb40vw\u00bb width_tablet=\u00bb60vw\u00bb width_phone=\u00bb60vw\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb40vw\u00bb max_width_tablet=\u00bb60vw\u00bb max_width_phone=\u00bb60vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb min_height=\u00bb10vw\u00bb min_height_tablet=\u00bb20vw\u00bb min_height_phone=\u00bb20vw\u00bb min_height_last_edited=\u00bbon|desktop\u00bb height=\u00bb10vw\u00bb height_tablet=\u00bb20vw\u00bb height_phone=\u00bb20vw\u00bb height_last_edited=\u00bbon|desktop\u00bb max_height=\u00bb10vw\u00bb max_height_tablet=\u00bb20vw\u00bb max_height_phone=\u00bb20vw\u00bb max_height_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb3vw||0vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding_tablet=\u00bb||0vw||false|false\u00bb custom_padding_phone=\u00bb||0vw||false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n El cliente B2B es un decisor racional. En sus operaciones se juega mucho dinero y un gran impacto en su organizaci\u00f3n. Por ese motivo, necesita comparar proveedores, obtener informaci\u00f3n objetiva y contrastar datos y opiniones.<\/p>\n Normalmente, la toma de decisiones est\u00e1 burocratizada. Necesita pasar controles e intervienen varias personas. Por esta raz\u00f3n, los procesos de compra suelen ser largos.<\/p>\n Por todos estos factores, nuestra estrategia de ventas tiene que lo m\u00e1s alejada posible de las t\u00e1cticas de venta impulsiva. Nuestro trabajo es de nurturing, es decir, de ganarnos la confianza de nuestros clientes a trav\u00e9s del asesoramiento, la seriedad y de demostrar que somos competentes.<\/p>\n [\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/busquedas-B2C-vs-B2B.jpg\u00bb title_text=\u00bbbusquedas-B2C-vs-B2B\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb40vw\u00bb width_tablet=\u00bb60vw\u00bb width_phone=\u00bb60vw\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb40vw\u00bb max_width_tablet=\u00bb60vw\u00bb max_width_phone=\u00bb60vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb min_height=\u00bb10vw\u00bb min_height_tablet=\u00bb20vw\u00bb min_height_phone=\u00bb20vw\u00bb min_height_last_edited=\u00bbon|desktop\u00bb height=\u00bb10vw\u00bb height_tablet=\u00bb20vw\u00bb height_phone=\u00bb20vw\u00bb height_last_edited=\u00bbon|desktop\u00bb max_height=\u00bb10vw\u00bb max_height_tablet=\u00bb20vw\u00bb max_height_phone=\u00bb20vw\u00bb max_height_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb3vw||0vw||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding_tablet=\u00bb||0vw||false|false\u00bb custom_padding_phone=\u00bb||0vw||false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n A la hora de dise\u00f1ar una estrategia SEO para un cliente B2B, es importante entender que este tipo de cliente necesita contenido experto. Tenemos que proveerle de informaci\u00f3n precisa y relevante, que normalmente se traduce en contenido educativo, gu\u00edas de uso y caracter\u00edsticas t\u00e9cnicas detalladas de nuestros productos y servicios.<\/p>\n Para entender bien qu\u00e9 necesita, se recomienda hacer un an\u00e1lisis exhaustivo de la tipolog\u00eda de cliente objetivo y su Customer Journey<\/a>. Con la informaci\u00f3n de lo que el cliente necesita, recomendamos luego utilizar entrevistas para convertir el conocimiento de expertos y t\u00e9cnicos en contenido valioso para el cliente.<\/p>\n Cabe decir, que en los procesos de investigaci\u00f3n de palabras clave, podremos observar vol\u00famenes anormalmente bajos en los entornos B2B. Esto se debe a que se trata de b\u00fasquedas especializadas. Generalmente existen pocos clientes en los nichos en cuesti\u00f3n, pero suelen tener tickets medios de compra muy elevados, lo que compensa su escasez.<\/p>\n Debido a este volumen de tr\u00e1fico previsiblemente bajo, a la hora de evaluar los resultados tienen m\u00e1s valor las t\u00e9cnicas cualitativas que en entornos B2C. No trabajamos con grandes n\u00fameros, si no con clientes que se cuentan con los dedos de las manos, de los que debemos extraer informaci\u00f3n sobre su experiencia con nuestra marca y c\u00f3mo optimizarla.<\/p>\n [\/et_pb_text][et_pb_text module_id=\u00bbSEOparaStartups\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb2vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb6vw\u00bb text_font_size_phone=\u00bb9vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb||0vw||false|false\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n En las empresas tecnol\u00f3gicas disruptivas de r\u00e1pido crecimiento, generalmente financiadas con capital riesgo, el SEO puede cumplir varios roles de especial inter\u00e9s. El SEO para startups permite:<\/strong><\/p>\n [\/et_pb_text][et_pb_text module_id=\u00bbBusinessIntelligenceSEO\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb2vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb6vw\u00bb text_font_size_phone=\u00bb9vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb||0vw||false|false\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n La anal\u00edtica de palabras clave nos posibilita ver c\u00f3mo buscan los usuarios. Esto hace posible que podamos interpretar sus intereses, h\u00e1bitos, dudas, demanda de productos, etc. Esta informaci\u00f3n tiene gran utilidad en los procesos de toma de decisiones estrat\u00e9gicos en las empresas.<\/p>\n El SEO para Business Intelligence permite:<\/p>\n [\/et_pb_text][et_pb_text module_id=\u00bbSEOparalaInternacionalizaci\u00f3n\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb2vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb6vw\u00bb text_font_size_phone=\u00bb9vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb ul_line_height=\u00bb1.3em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||1vw||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb||0vw||false|false\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n El SEO es una herramienta que puede ser de gran ayuda en un proceso de internacionalizaci\u00f3n. Puede abaratar muy significativamente los costes, reducir mucho el riesgo de la operaci\u00f3n y orientar el proceso para aumentar sus garant\u00edas de \u00e9xito.<\/p>\n La anal\u00edtica SEO permite comprender la demanda de un pa\u00eds destino y analizar a los principales competidores. Con esta informaci\u00f3n, se puede crear un canal SEO que sirva para incorporarse en el mercado de forma virtual, para luego dar el paso f\u00edsico habiendo asegurado ya el haber afianzado un peque\u00f1o nicho de mercado.<\/p>\n A continuaci\u00f3n detallamos proceso de internacionalizaci\u00f3n con apoyo en anal\u00edtica y el desarrollo de un canal SEO:<\/p>\n 1. Validar la demanda en el pa\u00eds objetivo.<\/strong> Utilizaremos las herramientas de anal\u00edtica SEO para comprender la demanda en los buscadores en el pa\u00eds destino. Esto nos permite compilar mucha informaci\u00f3n sobre c\u00f3mo se comporta el mercado al que nos dirigimos y cu\u00e1les son las diferencias con nuestro mercado de origen.<\/p>\n 2. Estudiar la competencia.<\/strong> Con las herramientas de an\u00e1lisis SEO podemos identificar a los principales competidores de nuestro nicho en el pa\u00eds destino y estudiar sus ofertas, estrategias de comunicaci\u00f3n, etc.<\/p>\n 3. Exportar productos.<\/strong> Madurando un canal SEO orientado al pa\u00eds destino, podemos producir ventas en dicho pa\u00eds y enviar los productos desde nuestro pa\u00eds de origen, garantizando la viabilidad del negocio antes de realizar ninguna inversi\u00f3n inmobiliaria.<\/p>\n 4. Abrir un centro de ventas.<\/strong> Con un flujo de ventas adquirido y toda la informaci\u00f3n que me hemos obtenido hasta el momento, podemos abrir un centro de ventas localizado en el extranjero que nos permita ofrecer mejores servicios en el destino.<\/p>\n 5. Implantar sistemas productivos.<\/strong> Si se observan ventajas potenciales, se puede estudiar implantar sistemas productivos en el pa\u00eds objetivo, pero una vez que se han realizado todos los pasos anteriores, reduciendo muy significativamente el riesgo de inversi\u00f3n.<\/p>\n [\/et_pb_text][et_pb_text module_id=\u00bbteinteresa\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb||0vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n Si quieres saber m\u00e1s sobre c\u00f3mo el SEO puede ayudar a tu negocio, no dudes en ponerte en contacto con nosotros. Podemos asesorarte en c\u00f3mo llevar a cabo cualquiera de los procesos que detallamos en este art\u00edculo. Escr\u00edbenos a trav\u00e9s de este formulario<\/a> o enviando un email a info@microtactics.net<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#5390a0″ z_index=\u00bb1″ custom_padding=\u00bb0px|2vw||2vw|false|true\u00bb custom_padding_tablet=\u00bb|4vw||4vw|false|true\u00bb custom_padding_phone=\u00bb|20px||20px|false|true\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb sticky_position=\u00bbtop\u00bb sticky_offset_top=\u00bb100vw\u00bb sticky_limit_bottom=\u00bbsection\u00bb sticky_offset_surrounding=\u00bboff\u00bb sticky_transition=\u00bboff\u00bb motion_trigger_start=\u00bbbottom\u00bb sticky_position_tablet=\u00bbnone\u00bb sticky_position_phone=\u00bbnone\u00bb sticky_position_last_edited=\u00bbon|tablet\u00bb border_radii=\u00bbon|30px|30px|30px|30px\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__sticky_enabled=\u00bboff|sticky\u00bb 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text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0.81vw||false|false\u00bb text_font_size_tablet=\u00bb3vw\u00bb text_font_size_phone=\u00bb3vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_3_font_size_tablet=\u00bb20px\u00bb header_3_font_size_phone=\u00bb16px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Autor: <\/strong>Dar\u00edo G\u00f3mez Gonz\u00e1lez<\/span><\/p>\n [\/et_pb_text][et_pb_divider color=\u00bb#FFFFFF\u00bb divider_position=\u00bbcenter\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0.8vw||0.8vw||true|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bb22d0da71-6393-430b-a0cd-b77dd565e85c\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb0.74vw\u00bb text_line_height=\u00bb1.6em\u00bb header_2_font_size=\u00bb2.1vw\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0.6vw||false|false\u00bb custom_padding=\u00bb||0vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb8vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Especialista en posicionamiento web y fundador de la agencia de SEO Microtactics. <\/span>Imparte charlas y formaciones sobre SEO. <\/span><\/p>\n Tambi\u00e9n es m\u00fasico, music\u00f3logo, profesor de teatro y\u00a0fundador del sello discogr\u00e1fico Fritanga Records. <\/span>Le apasiona la filosof\u00eda aplicada, la geopol\u00edtica y la gastronom\u00eda.<\/span><\/p>\n [\/et_pb_text][et_pb_divider color=\u00bb#FFFFFF\u00bb divider_position=\u00bbcenter\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||1.7vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bb38128ce4-78a8-4c45-b3ff-f4fb37f074f0″ text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb1.1vw\u00bb header_font=\u00bb||||||||\u00bb header_4_font=\u00bbJost|700|||||||\u00bb header_4_text_align=\u00bbcenter\u00bb header_4_text_color=\u00bb#000000″ header_4_line_height=\u00bb1.3em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb-1vw||1vw||false|false\u00bb text_font_size_tablet=\u00bb2.2vw\u00bb text_font_size_phone=\u00bb2.2vw\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_4_font_size_tablet=\u00bb16px\u00bb header_4_font_size_phone=\u00bb14px\u00bb header_4_font_size_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n S\u00edgueme en mi LinkedIn<\/p>\n [\/et_pb_text][et_pb_social_media_follow icon_color=\u00bb#000000″ use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb1vw\u00bb icon_font_size_tablet=\u00bb2vw\u00bb icon_font_size_phone=\u00bb4vw\u00bb icon_font_size_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb text_orientation=\u00bbcenter\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_social_media_follow_network social_network=\u00bblinkedin\u00bb url=\u00bbhttps:\/\/www.linkedin.com\/in\/dario-gomez-gonzalez\/\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb background_enable_color=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb follow_button=\u00bboff\u00bb 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global_colors_info=\u00bb{}\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n El SEO se ve tradicionalmente como una pr\u00e1ctica para lograr visitas, y en \u00faltimo t\u00e9rmino ventas o visibilidad de marca, para un negocio a trav\u00e9s de una p\u00e1gina web. Esto, sin embargo, no siempre es igual en todos los casos.<\/p>\n En el SEO B2B<\/a>, la naturaleza del cliente hace que haya que pensar mucho m\u00e1s en educar y ayudar al cliente en un proceso de compra mucho m\u00e1s largo. En el SEO para Business Intelligence<\/a>, las herramientas de an\u00e1lisis de palabras clave se utilizan para informar decisiones estrat\u00e9gicas y no se busca el posicionamiento en buscadores.<\/p>\n A continuaci\u00f3n vamos a hablar sobre cuatro tendencias emergentes relacionadas con el SEO que retan la concepci\u00f3n m\u00e1s t\u00edpica que se tiene de esta pr\u00e1ctica. Espero que la lectura sea de vuestro inter\u00e9s.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb7vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n El cliente B2B es un decisor racional. En sus operaciones se juega mucho dinero y un gran impacto en su organizaci\u00f3n. Por ese motivo, necesita comparar proveedores, obtener informaci\u00f3n objetiva y contrastar datos y opiniones.<\/p>\n Normalmente, la toma de decisiones est\u00e1 burocratizada. Necesita pasar controles e intervienen varias personas. Por esta raz\u00f3n, los procesos de compra suelen ser largos.<\/p>\n Por todos estos factores, nuestra estrategia de ventas tiene que lo m\u00e1s alejada posible de las t\u00e1cticas de venta impulsiva. Nuestro trabajo es de nurturing, es decir, de ganarnos la confianza de nuestros clientes a trav\u00e9s del asesoramiento, la seriedad y de demostrar que somos competentes.<\/p>\n [\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/cliente-B2C-vs-B2B.png\u00bb title_text=\u00bbcliente-B2C-vs-B2B\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n A la hora de dise\u00f1ar una estrategia SEO para un cliente B2B, es importante entender que este tipo de cliente necesita contenido experto. Tenemos que proveerle de informaci\u00f3n precisa y relevante, que normalmente se traduce en contenido educativo, gu\u00edas de uso y caracter\u00edsticas t\u00e9cnicas detalladas de nuestros productos y servicios.<\/p>\n Para entender bien qu\u00e9 necesita, se recomienda hacer un an\u00e1lisis exhaustivo de la tipolog\u00eda de cliente objetivo y su Customer Journey<\/a>. Con la informaci\u00f3n de lo que el cliente necesita, recomendamos luego utilizar entrevistas para convertir el conocimiento de expertos y t\u00e9cnicos en contenido valioso para el cliente.<\/p>\n Cabe decir, que en los procesos de investigaci\u00f3n de palabras clave, podremos observar vol\u00famenes anormalmente bajos en los entornos B2B. Esto se debe a que se trata de b\u00fasquedas especializadas. Generalmente existen pocos clientes en los nichos en cuesti\u00f3n, pero suelen tener tickets medios de compra muy elevados, lo que compensa su escasez.<\/p>\n Debido a este volumen de tr\u00e1fico previsiblemente bajo, a la hora de evaluar los resultados tienen m\u00e1s valor las t\u00e9cnicas cualitativas que en entornos B2C. No trabajamos con grandes n\u00fameros, si no con clientes que se cuentan con los dedos de las manos, de los que debemos extraer informaci\u00f3n sobre su experiencia con nuestra marca y c\u00f3mo optimizarla.<\/p>\n [\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/busquedas-B2C-vs-B2B.jpg\u00bb title_text=\u00bbbusquedas-B2C-vs-B2B\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb7vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n En las empresas tecnol\u00f3gicas disruptivas de r\u00e1pido crecimiento, generalmente financiadas con capital riesgo, el SEO puede cumplir varios roles de especial inter\u00e9s. El SEO para startups permite:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb7vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n La anal\u00edtica de palabras clave nos posibilita ver c\u00f3mo buscan los usuarios. Esto hace posible que podamos interpretar sus intereses, h\u00e1bitos, dudas, demanda de productos, etc. Esta informaci\u00f3n tiene gran utilidad en los procesos de toma de decisiones estrat\u00e9gicos en las empresas.<\/p>\n El SEO para Business Intelligence permite:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb7vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n El SEO es una herramienta que puede ser de gran ayuda en un proceso de internacionalizaci\u00f3n. Puede abaratar muy significativamente los costes, reducir mucho el riesgo de la operaci\u00f3n y orientar el proceso para aumentar sus garant\u00edas de \u00e9xito.<\/p>\n La anal\u00edtica SEO permite comprender la demanda de un pa\u00eds destino y analizar a los principales competidores. Con esta informaci\u00f3n, se puede crear un canal SEO que sirva para incorporarse en el mercado de forma virtual, para luego dar el paso f\u00edsico habiendo asegurado ya el haber afianzado un peque\u00f1o nicho de mercado.<\/p>\n A continuaci\u00f3n detallamos proceso de internacionalizaci\u00f3n con apoyo en anal\u00edtica y el desarrollo de un canal SEO:<\/p>\n 1. Validar la demanda en el pa\u00eds objetivo.<\/strong> Utilizaremos las herramientas de anal\u00edtica SEO para comprender la demanda en los buscadores en el pa\u00eds destino. Esto nos permite compilar mucha informaci\u00f3n sobre c\u00f3mo se comporta el mercado al que nos dirigimos y cu\u00e1les son las diferencias con nuestro mercado de origen.<\/p>\n 2. Estudiar la competencia.<\/strong> Con las herramientas de an\u00e1lisis SEO podemos identificar a los principales competidores de nuestro nicho en el pa\u00eds destino y estudiar sus ofertas, estrategias de comunicaci\u00f3n, etc.<\/p>\n 3. Exportar productos.<\/strong> Madurando un canal SEO orientado al pa\u00eds destino, podemos producir ventas en dicho pa\u00eds y enviar los productos desde nuestro pa\u00eds de origen, garantizando la viabilidad del negocio antes de realizar ninguna inversi\u00f3n inmobiliaria.<\/p>\n 4. Abrir un centro de ventas.<\/strong> Con un flujo de ventas adquirido y toda la informaci\u00f3n que me hemos obtenido hasta el momento, podemos abrir un centro de ventas localizado en el extranjero que nos permita ofrecer mejores servicios en el destino.<\/p>\n 5. Implantar sistemas productivos.<\/strong> Si se observan ventajas potenciales, se puede estudiar implantar sistemas productivos en el pa\u00eds objetivo, pero una vez que se han realizado todos los pasos anteriores, reduciendo muy significativamente el riesgo de inversi\u00f3n.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb link_text_color=\u00bb#000000″ header_2_font=\u00bbManrope|600|||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb7vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.3″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.1vw\u00bb text_line_height=\u00bb1.5em\u00bb link_font=\u00bb|600|||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbManrope||||||||\u00bb header_2_font_size=\u00bb1.8vw\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbManrope||||||||\u00bb header_3_font_size=\u00bb1.8vw\u00bb header_3_line_height=\u00bb1.3em\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb1.1vw\u00bb text_font_size_phone=\u00bb4.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_text_align_tablet=\u00bb\u00bb header_2_text_align_phone=\u00bbleft\u00bb header_2_text_align_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb4vw\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb header_3_text_align_tablet=\u00bb\u00bb header_3_text_align_phone=\u00bbleft\u00bb header_3_text_align_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb4vw\u00bb header_3_font_size_phone=\u00bb6vw\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bb\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n Si quieres saber m\u00e1s sobre c\u00f3mo el SEO puede ayudar a tu negocio, no dudes en ponerte en contacto con nosotros. Podemos asesorarte en c\u00f3mo llevar a cabo cualquiera de los procesos que detallamos en este art\u00edculo. Escr\u00edbenos a trav\u00e9s de este formulario<\/a> o enviando un email a info@microtactics.net<\/a><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\u00bboff|on|on\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#5390a0″ width=\u00bb90vw\u00bb max_width=\u00bb90vw\u00bb custom_padding=\u00bb8vw|7vw|8vw|7vw|true|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/microtactics.net\/wp-content\/uploads\/2023\/07\/foto-perfil.jpg\u00bb title_text=\u00bbfoto-perfil\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb30vw\u00bb max_width=\u00bb30vw\u00bb module_alignment=\u00bbcenter\u00bb min_height=\u00bb20vw\u00bb height=\u00bb20vw\u00bb max_height=\u00bb20vw\u00bb custom_margin=\u00bb||30px||false|false\u00bb border_radii=\u00bbon|10vw|10vw|10vw|10vw\u00bb border_width_all=\u00bb0vw\u00bb border_color_all=\u00bb#FFFFFF\u00bb box_shadow_style=\u00bbpreset4″ box_shadow_horizontal=\u00bb0px\u00bb box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb8px\u00bb box_shadow_color=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bb0c6bc8be-1265-496d-a8dc-bc5e9a9a9edf\u00bb text_font=\u00bbManrope||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.3em\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbJost|700|||||||\u00bb header_3_text_color=\u00bb#000000″ header_3_font_size=\u00bb30px\u00bb header_3_line_height=\u00bb1.2em\u00bb header_4_text_align=\u00bbcenter\u00bb custom_margin=\u00bb9vw||0.81vw||false|false\u00bb text_font_size_tablet=\u00bb3vw\u00bb text_font_size_phone=\u00bb7vw\u00bb 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