Industrial SEO
microtactics
WHAT IS MICROTACTICS?
Industrial SEO specialists
Ayudamos a empresas industriales a adquirir, sostener y escalar relaciones con clientes cualificados potenciando su presencia digital.
Diseñamos estrategias SEO B2B, procesos de inteligencia de negocio industrial y métodos avanzados de gestión del conocimiento para desarrollar ventajas competitivas latentes.
Ofrecemos servicios remotos de consulting, SEO audits, mentoring, strategic development and implementation of SEO channels for industrial companies.
Trabajamos a fondo la dimensión analítica y estratégica de nuestros proyectos, y nos esforzamos por transmitir con rigor, claridad y detalle nuestro conocimiento y visión a nuestros clientes.
WHAT DO WE DO?
No sólo posicionamos tu marca en Google
Conectamos las búsquedas en Internet y el conocimiento de tu organización para crear palancas estratégicas y mejorar tus relaciones comerciales.
SEO analytics tools provide a clear picture of the search market, helping you understand what users are looking for.
This information can have a critical impact on the decision making of your organization.
SEO is not only a source of visits or leads.
With our methodology, you can achieve much more:
Conectamos las búsquedas en Internet y el conocimiento de tu organización para crear palancas estratégicas y mejorar tus relaciones comerciales.
SEO analytics tools provide a clear picture of the search market, helping you understand what users are looking for.
This information can have a critical impact on the decision making of your organization.
SEO is not only a source of visits or leads.
With our methodology, you can achieve much more:
Inform your decision-making
Understanding which terms are being searched online—and their relative search volume—offers valuable insight into your target market's behavior and needs. Analyzing search trends in your industry helps you refine your value proposition and align it more closely with customer demand.
Become a thought-leader
Position your website to communicate your organization's knowledge with precision and quality. Helping and educating your potential customers in their decision-making processes helps us gain their trust and can turn your brand into an influential and thought-provoking leader in your niche market.
Get customers
Increasing the number of users visiting your website, providing them with valuable knowledge, suitable to your profile, and informing their decisions, we get to know your organization and its value propositions. In this way we will increase your sales and improve your customer's trust in your brand.
Verify its effectiveness
We can prove with data that is accurate and reliable the results obtained by the implemented actions. So you can know the impact that the investment in SEO has had on your business.
Inform your decision-making
Understanding which terms are being searched online—and their relative search volume—offers valuable insight into your target market's behavior and needs. Analyzing search trends in your industry helps you refine your value proposition and align it more closely with customer demand.
Become a thought-leader
Position your website to communicate your organization's knowledge with precision and quality. Helping and educating your potential customers in their decision-making processes helps us gain their trust and can turn your brand into an influential and thought-provoking leader in your niche market.
Get customers
Increasing the number of users visiting your website, providing them with valuable knowledge, suitable to your profile, and informing their decisions, we get to know your company and your value propositions. In this way we will increase your sales and improve your customer's trust in your brand.
Verify its effectiveness
We can prove with data that is accurate and reliable the results obtained by the implemented actions. You'll know the impact that the investment in SEO has had on your business.
SEO is one of the most profitable investments in digital marketing.
The return on investment through SEO is a 748%, according to Forbes.
Microtactics Methodology
Experts in Industrial SEO
The industrial environment has very particular characteristics that most providers of SEO services do not consider. When you work in this field is essential to understand that the B2B client:
Makes rational decisions
Has long research processes before purchasing.
Uses Google to find information and compare suppliers.
Enters the purchasing process more informed than ever.
SEO is the top-performing digital marketing asset in the B2B space
With a good Industrial SEO process, you'll ensure your customers have a positive perception of your brand and become aware of your products and services. This will turn your website into an automatic source of lead generation.
Rest assured that, before purchasing, B2B customers will compare the information available online about different potential suppliers. Therefore, it's vitally important for your business to have a strong digital presence. Your website should appear early in your customer's purchasing process, providing useful, compelling, and persuasive information related to your value proposition.
With a good SEO process Industrial will get your customer to have a positive perception of your brand and convert your website in an automatic source of lead generation.
Rest assured that, before purchasing, B2B customers will compare the information available online about different potential suppliers. Therefore, it's vitally important for your business to have a strong digital presence. Your website should appear early in your customer's purchasing process, providing useful, compelling, and persuasive information related to your value proposition.
By providing substantial information for their purchasing process early on, you'll demonstrate that you understand their challenges, offer relevant solutions, and increase their trust in your brand.
Your content must satisfactorily and thoroughly answer all the key questions the customer may have. If you're going to gather comparative information about your business and your competitors, you must demonstrate that you understand their problems and meet their expectations better than anyone else.
There's no point in wasting money bothering your customers with ads they don't want to see. It's better to provide them with the information they need when they need it—that is, when they're looking for it.
By providing substantial information for their purchasing process early on, you'll demonstrate that you understand their challenges, offer relevant solutions, and increase their trust in your brand.
Your content must satisfactorily and thoroughly answer all the key questions the customer may have. If you're going to gather comparative information about your business and your competitors, you must demonstrate that you understand their problems and meet their expectations better than anyone else.
There's no point in wasting money bothering your customers with ads they don't want to see. It's better to provide them with the information they need when they need it—that is, when they're looking for it.
Our process:
Qualitative analysis
At the start of each project, we make a complete diagnosis of the situation of the business. We seek to align with their strategic interests.
Next, we segment and study your ideal customer. We want to understand what they value and need, how they search, and how they behave during the purchasing process.
01
01
01
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Quantitative analysis
We validate and complete the conclusions of our qualitative analysis with data.
We do this with keyword research tools. With them, we can find out what terms are being searched for on Google and at what relative volume. This allows us to better understand what your customers are looking for.
02
Action plan
Understanding your business, your customers and the market in question, we conducted an operational proposal.
We propose the route we consider optimal to achieve the best possible results for your organization.
03
Services
We'll help you better understand how SEO can help your business.
Through a video call with one of our experts, you'll receive personalized information about your business's status and potential.
Podemos proveerte de datos sobre búsquedas y el estado de tu web o las de tus competidores.
Complete diagnosis of your website with suggested actions for developing your SEO channel.
It will allow you to understand the status of your website, its competitive environment, and discover the opportunities that search engines offer your business.
We'll provide you with a document that proposes an action plan aimed at creating the most relevant traffic sources for your business.
It's a list of content proposals for creating or modifying strategic pages on your website. It contains the criteria and steps necessary to carry out the prescribed actions.
We are specialists in B2B SEO.
We know that the B2B environment has very specific characteristics that must be addressed and that most SEO service suppliers ignore.
We have a well-established B2B SEO methodology that is effective in maximizing the value that SEO can offer to industrial companies.
Internalize your business's SEO development by training your human capital.
You'll be assigned a specialist to help you build a team and assist you in implementing the necessary operations to create and manage an SEO channel.
The goal is to provide your organization with all the necessary knowledge so that it can be fully autonomous and solvent in working on its own SEO strategies internally.
Inform your decision-making by knowing what your potential customers are searching for online.
SEO analytics provides accurate quantitative data on what search engine queries users are using.
This is very valuable information for understanding what goods, services and features they demand.
This study can lead to conclusions of great strategic relevance.
Our success stories
We develop the digital presence of large and medium-sized companies.
Some of our clients are major brands with extensive and proven track records.
Savia is a FINSA brand that offers premium solid wood products, specifically designed for architecture. In less than a year, we've achieved thousands of repeat visitors and acquired qualified leads.
BtrueB is a B2B and industrial marketing and sales consultancy. Our SEO strategy was focused on capturing leads from a high-value niche client base.
Moodsix was an e-commerce site selling exotic gifts, technological innovations, and rarities. We managed to generate international sales in ten different countries, especially in the US.
Our success stories
We develop the digital presence of large and medium-sized companies.
Some of our clients are major brands with extensive and proven track records.
Sap is a trademark of FINSA that provides premium products made of solid wood, specially oriented to the architecture. In less than a year, we have thousands of return visits, and uptake of leads qualified.
BtrueB is a B2B and industrial marketing and sales consultancy. Our SEO strategy was focused on capturing leads from a high-value niche client base.
Moodsix was an e-commerce site selling exotic gifts, technological innovations, and rarities. We managed to generate international sales in ten different countries, especially in the US.
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