SEO Audit
Are you familiar with your industry's search market?
Understand your business situation and its opportunities in search engines
Our SEO Audit assesses your company's market position, its website, relevant search engine search queries, and the behavior of your ideal customer segment.
We'll propose the most appropriate actions for developing the SEO channel of the business in question.
This varies depending on available resources, the sector, the overall business strategy, competitors' SEO strategies, and customer behavior, among other factors to be evaluated.
Our diagnostic methodology has proven to be very effective for our clients.
We are not aware of a more comprehensive SEO diagnostic process on the market.
To help you better understand what it entails, we'll discuss each part of our SEO audit in greater detail below.
Competitor data extracted from the SEO analytics tool Ahrefs
Are you familiar with your industry's search market?
Understand your business situation and its opportunities in search engines
Competitor data extracted from the SEO analytics tool Ahrefs
Our SEO Audit assesses your company's market position, its website, relevant search engine search queries, and the behavior of your ideal customer segment.
We'll propose the most appropriate actions for developing the SEO channel of the business in question.
This varies depending on available resources, the sector, the overall business strategy, competitors' SEO strategies, and customer behavior, among other factors to be evaluated.
Our diagnostic methodology has proven to be very effective for our clients.
We don't know of a more comprehensive SEO diagnostic system on the market. To help you better understand what it entails, we'll discuss each part of our SEO audit in greater detail below.
What our SEO audit includes
Initial audit
To begin the audit, we met with our client to understand the business reality as much as possible.
Off-page SEO Audit
The Off-Page SEO Audit begins with a keyword research process.
SEO Onpage Audit
Once we understand the opportunities available for your business, we need to know the status of the website we are working with.
SEO strategy
We are committed to designing an optimized implementation path.
What our SEO audit includes
Initial Audit
To begin the audit, we met with our client to understand the business reality as much as possible.
Off-page SEO Audit
The Off-Page SEO Audit begins with a keyword research process.
Onpage SEO Audit
Once we understand the opportunities available for your business, we need to know the status of the website we are working with.
SEO strategy
We are committed to designing an optimized implementation path.
Initial SEO audit
To begin the audit, we meet with our client to asses the business as deeply as we can. In this four-hour audit, our goal is to obtain a comprehensive picture of the situation. During the meeting, we discuss with our client's team through a SWOT analysis, which allows us to understand their vision of the business situation.
With this information, we design the questions to perform customer segmentation. We classify them by prioritizing the categories that are of greatest interest to the business and those to which the business can offer the most value given its current situation. To visualize how the target customer segment behaves, we develop a model of their purchasing process and its different phases.
We conclude the meeting by discussing how this customer might use Google in their purchasing process and what searches they might perform. The goal is to extract as much customer knowledge as possible from the company, systematize it, and prioritize it.
After the meeting, we use the information obtained to interview the available customers who best fit the priorized typology defined in our segmentation. Our objective here is to validate the hypotheses presented in the initial meeting. We ask them about what they value in a supplier and their websites, their purchasing process, and how they use Google during the process.
Qualitative information is collected and awaits quantitative validation using our SEO analytics tools.
Off-page SEO Audit
The Off-Page SEO Audit begins with a keyword research process. Through this process, we compare the information gathered in the initial audit using SEO analytics tools such as Ahrefs or Semrush.
First, we compare the information we have with verified search volumes for keywords we consider most relevant to the business in question.
With this, we compile a comprehensive list of potential keywords we could target with our content. For each of these keywords, we evaluate the strongest competitors by looking at the quality and quantity of their content, as well as their backlink profile.
With this information, we can calculate the cost of overtaking each of them and, consequently, the feasibility of doing so.
We can also use the analysis of our main competitors to reverse engineer and understand which keywords their websites rank for. This way, we can understand their focus and, by measuring the strength of their rankings, decide whether or not to compete for the same positions.
Finally, we need to assess the best possible opportunities for your business. This way, we can develop an actionable SEO content plan. This is done by understanding the available resources and how they can be best leveraged to compete for keywords that strike a balance between the most relevant, those with the highest traffic volume, and those that represent less competitive ranking opportunities.
Off-page SEO Audit
The Off-Page SEO Audit begins with a keyword research process. Through this process, we compare the information gathered in the initial audit using SEO analytics tools such as Ahrefs or Semrush.
First, we compare the information we have with verified search volumes for keywords we consider most relevant to the business in question.
With this, we compiled a comprehensive list of potential keywords we could target with our content. For each of these keywords, we evaluated the strongest competitors by looking at the quality and quantity of their content, as well as their backlink profile.
With this information, we can calculate the cost of overtaking each of them and, consequently, the feasibility of doing so.
We can also use the analysis of our main competitors to reverse engineer and understand which keywords their websites rank for. This way, we can understand their focus and, by measuring the strength of their rankings, decide whether or not to compete for the same positions.
Finally, we need to assess the best possible opportunities for your business. This way, we can develop an actionable SEO content plan. This is done by understanding the available resources and how they can be best leveraged to compete for keywords that strike a balance between the most relevant, those with the highest traffic volume, and those that represent less competitive ranking opportunities.
SEO Onpage Audit
Once we understand the opportunities available for your business, we need to know the status of the website we are working with.
We differentiate two dimensions of the Onpage Audit:
Technical Audit
It tells us whether the website meets Google's requirements, such as Core Web Vitals and other minimum technical aspects. These include having a functioning sitemap, a fast-loading website, and a properly installed SSL certificate.
It is also important to avoid duplicate files or pages, and ensure that all links work correctly.
Content Audit
We will evaluate your website based on content quality and user experience criteria to maximize the value it offers to visitors.
This will expectedly have positive effects on the bounce rate and average time on page.
As a result, you will be rewarded with better search engine results.
SEO strategy
With all the information gathered about the company, the client, the sector, competitors, the website, and relevant search engine search queries, we will create an SEO strategy.
We are committed to designing an optimized implementation path.
With this defined, it's time to specify and execute the strategy. We'll do this by creating a list of tasks and objectives to be accomplished within a specific timeframe, with the necessary criteria so the writing and web development team can work toward achieving it.
It's worth noting that, in addition to technical developments and on-page content, it's necessary to propose backlink acquisition tactics, which will vary depending on the nature of the sector, competitors, and available resources.
If you need a comprehensive strategic guide to lead your business's SEO, contact us.
We offer you a complete diagnosis and action plan, with clear and well-justified steps to follow. Don't hesitate to call us if you'd like more information about our SEO audit.